Thank you for taking your time to read my Bio.

I am the founder of Cassandra and Hybrida

Cassandra is a Saas that uses AI to predict how much to spend on each marketing channel to maximize ROI

A technological service that allows you to have control over all your data under a single dashboard, and thanks to AI you can unlock predictive information on the allocation of the investment to maximize the return.

The first customers who apply Cassandra have obtained a 29% increase in profit in the first 3 months of activity.

Hybrida: is a growth agency for Direct to Consumer Brands.

Thanks to a Data Driven method of continuous experimentation, and the use of Cassandra we have contributed to the growth of:

- Bialetti Peru: 2x Turnover compared to 2020

- Glimmed: from 2500 € / month to 40.000 € / month

- Ecom luxury clothing: from € 0 to € 25,000 / month

- SkinCare brand on Amazon: from € 0 to € 100,000 / month

- eComm wallets: from 0 to 36,000 € / month

- Discoclock: + 27% on turnover

- Aurora Fellows: from a CAC of € 50 to € 6 in a month

// Since 2016 I have been involved in online marketing.

// In 2018 I became the marketing manager of some events of Elettra Lamborghini, Alberto Urso, Cristina D'Avena, Guinness World Record, bringing to these twenty more than 30 thousand people.

// In 2019 I launch my first product in the e-cigarette industry achieving an MRR of 10k after 3 months of launch.

// In 2019 Fondo Hybrida, the growth agency for D2C Brands, which in a year and a half manages to grow up to 10 people

// In April 2021, after the arrival of IOS 14, advertising changed and I started the search for a solution by discovering the Marketing Mix Modeling

// In September 2021 I learn to program in Python and create the first machine learning models for marketing

// In November 2021 together with 2 of my colleagues we develop the first AI platform for the optimization of advertising investments that we call Cassandra

// In January 2022 I create the first free Masterclass to learn how to do Marketing Mix Modeling with excel - (Find the post with the link above) -

// In November 2023 built the first no-code, self serviced Marketing Mix Modeling software designed for Marketers: Cassandra

// In November 2024 Cassandra manages €500M in advertising allocation decisions in more than 12 countries and 60 clients

I am a pragmatic person straight to the point.

I believe everything shown.

If you have come this far, I thank you from my heart, I hope it was a pleasant read