Hi, I’m Gustaf — a Senior Product Manager with 10+ years of experience building digital products across fintech, Web3, and SaaS.

I’ve led product teams in startups, scaleups, and global orgs, working on everything from onboarding flows and monetization systems to full-platform redesigns. Along the way, I’ve introduced Agile practices, rolled out data-driven decision-making with tools like Mixpanel and Amplitude, and shipped real features that solve real problems.

In the past few years, I’ve taken my product work to the next level by integrating AI into every part of my workflow — from research and roadmapping to writing specs, running interviews, and even launching MVPs faster.

Now, I teach the kind of course I wish I had when starting out: no fluff, no filler — just real-world product management skills, practical frameworks, and modern tools (including how to actually use AI in your day-to-day PM work).

Whether you’re just getting into product or looking to level up, I’m here to help you think like a PM, work like a PM, and grow into the role with confidence.

Connect with me on LinkedIn — I love hearing from learners.

Let’s build better products — and careers — together.