I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium).
Today, I've specialized in writing and producing high quality brain-related content. I have my own blog and create online courses. I'm very proud to say that The Economist contacted me to start a partnership where they offer my courses to their readers.
Here at Udemy I teach over 40.000 students and most of my courses are best-sellers:
A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, the Neurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France, and is called ANC, l'approche Neurocognitive et Comportementale. Now when you google that, you'll find loads of information, unfortunately, the vast majority of it is in french…
So that's where I come in. I have been the Director of the Institute of Neurocognitivism, which task is to spread the NBA, for several years. I worked directly with the founders of the NBA, Dr. Jacques Fradin and his colleagues, and became an expert in his approach.
in 2014 I created my Brain Academy and took the decision to take the NBA one step further by elevating it's reach from a regional scope to a worldwide reach, by translating the work of Jacques Fradin into English, and make it accessible to everyone. With my team, we decided to translate the NBA into every day, real life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We've added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more
My blog and these courses were born out of a frustration, that regardless of the time and effort me and my team would put into coaching and training people, we would only reach so many people. It's great to have a vision to change the world, but if you don't have the means to activate it, your vision is no more than a fantasy…
By the end of 2014, the first course got online. Since then, over 40.000 people have joined us already. Still, personally, I won't rest before reaching at least 100.000, and then one million, and more. And there's a simple reason for that: Understanding how our brains work and their impact on our behavior has a major impact on how we see ourselves and others. It helps us be at peace with ourselves and be more tolerant towards others. In other words: it makes the world a better place to live in.
So join us in this brain-revolution. Join one of my groundbreaking courses and become part of the tribe