I’m Gina, a Marketing Director and Startup Builder with 20+ years’ experience helping global consumer and tech brands grow. I’ve led marketing at one of the world’s biggest esports organisations, launched new products and subscription platforms, scaled communities into the hundreds of thousands, and managed multi-million-dollar budgets.

Across my career, I’ve specialised in turning ideas into successful launches across products, services, and creator-led businesses. I’ve built growth strategies, go-to-market playbooks, and community-first campaigns that have delivered millions in revenue and long-term brand impact.

On Udemy, I teach practical, no-fluff courses for people who want to build something of their own:

Marketing – how to cut through the noise and focus on what really drives growth.

Creator Setup – getting your creator business off the ground with the right systems.

Service Business – turning your skills into a service people will pay for.

Product Launch – taking an idea from concept to launch without wasting time or money.

My approach is straightforward: share the strategies I’ve used at the highest level, then simplify them so you can apply them directly to your own business.