Executive Profile

With over 32 years of leadership experience across Retail and Telecom in India and international markets, I bring deep operational, strategic, and entrepreneurial expertise to modern retail and SME businesses.

I am the Founder and Head of CGR Brands, a business advisory firm specializing in Retail, E-commerce, and SME transformation. We partner with entrepreneurs and organizations to build complete retail ecosystems — from concept to profitable execution.

At CGR Brands, we design and implement every building block required to launch or scale a retail business, including:

Business Strategy & Commercial Planning

Process Architecture & SOP Development

Store Layout & Customer Flow Design

Team Structuring & Capability Building

IT & CRM Integration

Marketing & Customer Acquisition Strategy

End-to-End Store Launch Execution

We also operate in senior-level recruitment through NamasteyIndiaJobs, focusing on leadership hiring across retail and allied sectors.

Corporate Leadership Experience

Future Retail – Chief of Operations (East Zone)

Led sales and operations for 56 Big Bazaar stores covering:

1.9 million sq. ft. retail space

₹2,600 crore annual turnover

4,000+ employees

Managed large-scale retail operations across the East Zone, driving profitability, process discipline, team performance, and commercial efficiency.

Windshield Experts – Chief Operating Officer

Led a national auto retail brand operating through both franchise and company-owned stores across India.

Drove operational scalability, network expansion, and franchise management systems.

Spencer’s Retail – Business Manager (East & UP)

Managed hypermarkets, supermarkets, and small format stores with:

₹750 crore turnover

Handled multi-region operations with focus on commercial performance, supply chain, merchandising, and store execution excellence.

Lifestyle & Ebony Retail – Business Manager

First Business Manager of Lifestyle Stores in Gurgaon

Business Manager at Ebony Retail

Instrumental in early-stage organized retail expansion.

Shoppers Stop – Launch Leadership

Played a key role in launching the second Shoppers Stop store in Mumbai in the year 2000 — during the formative years of modern organized retail in India.

Early Career – Telecom Sector

Began career during the formative years of Indian telecom liberalization.

Managed:

Channel Sales

Corporate Sales

Built distribution networks and enterprise relationships during the early telecom growth phase.

Academic & Thought Leadership Contributions

Alongside corporate leadership, I actively contribute to retail education:

Faculty at Indira Gandhi National Open University (IGNOU)

Faculty at Dr. B.R. Ambedkar University

Guest Lecturer at Shri Vishwakarma University

Contributed approximately 40% of retail course content for IGNOU’s retail program

I combine practical industry experience with academic depth, bridging theory and execution.

Positioning Statement

I specialize in:

Retail Strategy & Profitability Turnaround

Process Gap Analysis & Operational Optimization

Store Launch & Expansion Frameworks

SME Structuring & Scale Readiness

Leadership Hiring & Team Architecture

My work focuses on transforming retail businesses from fragmented execution to structured, profitable growth models.