Majoring in Globalization, Brands and Consumption from Lund University, I am a branding enthusiast who shows an affinity for the thought process behind any brand development. Being aware of the prevalent gap between logic and aesthetic, strategic and creative design, visual versus customer experience, I ensure a brand is distinctly unique while remaining strategically relevant to its targeted audience.
With a solid background in brand strategy and management, I have been responsible for several brand building projects for the past 10+ years across various industries in Indonesia and Malaysia.
