Dr. Kisholoy Roy is a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad a premier institution in India. He is an MBA in Marketing from Visva-Bharati University, Santiniketan and an Accredited Management Teacher (AMT) certified by AIMA, New Delhi. He is a Google certified digital marketing professional.

Dr. Roy did his Ph.D. in the area of Celebrity Endorsements and has empirical research experience in the said area of over 20 years. He has several published books and research articles in this domain that includes two phenomenally successful books of his viz. How to Execute Celebrity Endorsements for Enhancing Brand Preferences? and How has the Indian Brand Endorsement Landscape Evolved?  The books are available at all online bookshelf.  Dr Roy is a Goodreads author who has authored the immensely popular case study trilogy that has well served the teaching as well as the student community across the globe. The three books titled How to Write and Teach Case Studies Effectively? How to Enhance Shelf Life of Case Studies? (also to be found online as Do Case Studies have a Shelf Life?) and How to Write Effective Teaching Notes & Teach Case Studies Effectively?

Dr. Kisholoy is a teacher and a mentor who ensures to make his classes engaging and informative for his students and strives to inculcate in his students the ability to think differently and laterally.

Presently apart from his teaching assignments, he is into conducting workshops in the areas of digital marketing, Copywriting in advertising, Case study writing and self publishing.