Meet Dorin Boerescu, your guide to the frontier of digital marketing. Harnessing a rich tapestry of experience spanning three decades, Dorin offers an unparalleled perspective on the world of marketing and advertising. His knowledge encompasses all spectrums of the industry, from mom-and-pop shops to multinational corporations, and covers all media channels, both online and offline.

Dorin is a seasoned entrepreneur with a string of successful ventures under his belt. Before he became the driving force behind 2Performant, he launched several businesses in the advertising sector, including agencies and a printing house. In 2004, he began his foray into the digital world with Google Ads. Four years later, he established one of Europe's first performance agencies, Hyperactive, before selling it to Initiative & Lowe.

In 2009, Dorin purchased the majority shares of 2Performant, taking the reins as CEO and steering the company towards remarkable achievements. Under his leadership, 2Performant has facilitated cooperation between thousands of e-shops and tens of thousands of marketers, catalyzing 10 million online transactions worth nearly half a billion euros, all based on more than 620 million clicks intermediated.

As a trainer, Dorin weaves his wealth of experience and the invaluable insights from these millions of sales into a comprehensive, actionable roadmap for digital marketing success. He's a visionary, always on the cutting edge and setting trends. Dorin is also a highly acclaimed public speaker, gracing the stages of significant marketing, entrepreneurship, and e-commerce events across Europe and delivering a well-received TEDx talk on the uberization of marketing.

His accomplishments have not gone unnoticed. Ernst & Young have twice nominated him for the "Entrepreneur of the Year" award in Romania. In 2017, 2Performant was among the first 15 finalists of the "Made in Romania" project by the Bucharest Stock Exchange, a program aimed at supporting local entrepreneurial companies with the potential to reshape the future of the local economy. Following this, Dorin led 2Performant to become the first public tech company in Romania, listing it on the Bucharest Stock Exchange at the end of 2020.

In his downtime, Dorin enjoys tennis, Formula 1, gaming, movies, stand-up comedy, and TV series, making him a well-rounded individual with a deep understanding of pop culture and its influence on marketing trends.

With his courses, you're not just learning about digital marketing — you're gaining insights from a seasoned professional who's been at the forefront of the industry's evolution.

Join Dorin and discover how to navigate the constantly evolving digital landscape with the precision of a Formula 1 driver and the ingenuity of a top gamer.