I am a master at resiliency and human motivation with 25+ years in psychology and qualitative market research in both B2B and B2C spaces and across categories. My work in qualitative market research has spanned a wide variety of projects from voice-of-customer, re-branding, package design, market motivation trends, brand and feature preferences, and more.

My career has afforded me the honor of being an international media expert, keynote speaker at conferences such as Loyalty 360, a professor, and the lead on projects to launch and reform multi-national brands and shift customer decisions for millions of dollars in products/services.  I was a front runner in corporate response strategies to internet-based rumors, being seen as the world's leading expert in internet rumor response by media well before Facebook and similar social media even existed.  My training and instruction has been the choice of thousands of students at all points in their careers and educational journeys. 

Today I weave that deep understanding into guiding individuals and organizations to the strategic insights and training they need to make stronger decisions and guide their teams to more impactful leadership and fulfillment. My diverse background in research, training, and mentoring allows me to connect a deep understanding of how people make decisions with innovative qualitative research designs that get results. I believe that qualitative insights provide the vital “why behind the what” of quantitative insights, empowering more targeted decisions, actions, and training.

I have successfully founded three businesses and worked within corporations and agencies, allowing a diverse understanding of how individuals and organizations motivate, build trust, maintain, and grow. In my current role, I am Co-Founder of the Armored family of brands, on a mission to advance businesses and individuals through their professional (Armored Team Building), market (Armored Research), and personal (Armored Self Defense) development.

When people speak of me, they often share that I am a dynamic thinker who designs programs that address the soft skill and market insight needs of individuals and organizations.

Expect my extensive multi-industry expertise in professional development to be evident in my coursework.  The hallmark of my teaching style comes in connecting unique concepts in unexpected manners.  Learners enjoy my personable approach to complicated content, relatable concepts and analogies, and actionable insights based in my 20+ years of experience helping people improve across their lives. 

Today, through our family of brands, I offer on-demand, live webinar, in-person workshops/seminars, and keynote/speaking formats to clients around the world.  The goal of our brands is to advance every person through enrichment, education, and excitement.  Our approach to in-person training specializes in blending self defense curriculum with layered benefits such as leadership, engagement, confidence, situational awareness, teamwork, and decisive decision making.