Christina Crawford

About

PROFESSIONAL SUMMARY

Corporate and entrepreneurial executive with thirteen years of experience specializing in the development and implementation of marketing programs that drive market share, brand recognition and build awareness. Strategic thinker who plans and implements marketing and business initiatives to support corporate objectives. Solid track record as a developer of measurable marketing campaigns that impact revenue growth, increase client retention and deliver results that exceed expectations.

Sophisticated understanding of marketing and finance that enables successful product-strategy development with a focus on profitability. Ability to anticipate market trends and initiate timely product development and introduction. A savvy team player and leader, experienced in spearheading high impact strategic and tactical programs that establish branding and market dominance. Outstanding communication skills with the ability to relate to and work with diverse people. Excel at building consensus among internal and external business partners. Extensive qualifications in the following competencies:

* Strategic Planning & Implementation
* Campaign Management & Partnership Marketing
* Brand Management & Business Development
* Client Acquisition
* SEM/SEO Social Media Development
* Total Communications Strategist
* Affiliate Relationship Management
* Marketing Plan Development/Rollout
* P&L Budget Accountability
* Online Relationship Maker