Bryan Westra

CEO at Indirect Knowledge Limited

Bryan Westra is the Founder and CEO at Indirect Knowledge Limited, a training and publishing house he runs out of his home in Murray, Kentucky. Westra began the company on a small shoestring, originally from a personal blog he had started, and has since grown it into a flourishing business with consistently higher growth year-over-year. Westra has authored over 100 books covering a range of subjects mainly revolving around topics to do with personal development, self-help, hypnosis, NLP, influence, persuasion, business, marketing, and personal selling. Westra earned his MBA in Marketing from Marylhurst University (Marylhurst, Oregon) and his BA in Organizational Behavior and Sales Leadership from Saint Louis University (Saint Louis, Missouri).

Before establishing Indirect Knowledge Limited, Westra worked in Advertising Sales and using his skills as a hypnotist quickly rose to being the number one sales professional on his sales force. After advertising, Westra worked in telesales for one of the world's largest telecommunications company (Fortune 100 Company). He retired from this company before his first year was up. He had broken 30 year sales records and generated enough income to live comfortably while he started his own company, Indirect Knowledge Limited.

Westra is a master practitioner and trainer's trainer in both Hypnosis and NLP. He is also a certified clinical hypnotherapist (CHt). Westra has designed numerous Hypnosis and NLP courses, which he has hosted at numerous international destinations.

As an instructor he is student focused, believes in a collaborative approach to learning, and is well skilled in instructional design and pedagogy. Teaching is his first passion above anything else.

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