Bruce Alexander MA Grad Dip Cert IV is a creative thinker, university lecturer, writer and composer and director of Business Imagination. He has composed advertising jingles for Coca Cola and Estee Lauder and written international advertising campaigns for Ferrari and Johnson and Johnson. Professor Robert Hunt of Macquarie University in Sydney describes Bruce as “… possessing a rare grasp of the often-bewildering subject of human imagination”. Bruce was guest speaker at the annual convention of MENSA The High IQ Society where president Yvelin Pillar described him as “… able to take a MENSA meeting to a higher, or perhaps deeper, mental level”. He was keynote speaker at the 2023 Million Dollar Round Table conference in Nashville USA where he was translated live live into multiple languages. He has taught Masters candidates at Sydney University and MBA candidates at Singapore’s Ngee Ann University.