Dr. Bobby Hoffman is the author of the critically acclaimed book "Motivation for Learning and Performance." He is an Associate Professor in the School of Teaching, Learning & Leadership at the University of Central Florida located in Orlando, Florida. He earned his PhD in Educational Psychology at the University of Nevada, Las Vegas in 2006, after a 20-year career in organizational and performance consulting working with the world's most successful companies including GE, NBC, KPMG, and the NBA. Currently, Bobby teaches a variety of classes at the graduate level in motivation, learning, cognition, and intelligence. When not writing or teaching he enjoys a vigorous bicycle ride, studying Italian, and traveling the globe in search of motivated behavior. Be sure to check out Dr. Hoffman's column on the Psychlogy Today website.