Amitha Amarasinghe

A Digital Marketing professional with over 15 years of experience, Amitha is one of the earliest adopters to the digital transformation wave in the profession of marketing. He is one of the most experienced digital strategists in Sri Lanka, and spearheaded digital strategy for some leading local and multinational brands.

He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn’t mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency, catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.

In 2010, Amitha joined the global advertising giant Ogilvy as the head of Neo@Ogilvy, a new business unit specializing in digital advertising. Under his leadership, Neo@Ogilvy grew into being the pioneering digital agency in Sri Lanka serving many local and multinational companies. He is a visiting lecturer at the University of Sri Jayewardenepura on the subject of Digital Marketing, and he is the lead trainer at the Asia Pacific Institute of Digital Marketing (APIDM). He has addressed many forums in Digital Marketing
and technology field held in Colombo, Mumbai, and Cambodia. Amitha obtained his bachelor’s degree in Marketing from the University of Sri Jayewardenepura and obtained a Master of Business Administration degree from the Postgraduate Institute of Management at the same university.