Hi, I'm Aisha, a lecturer- assistant, researcher, and practitioner in UX research and design, e-business strategy, business analytics, and information systems analysis and design courses. I'm also a freelance product designer specializing in UI/UX design. I bring my extensive industry and academic experience to the classroom, inspiring and educating the next generation of UX designers, product managers, and information systems professionals. I bring a practical, hands-on approach to my teaching, research, and consulting work.