Digital Planner at heart and a content strategy expert, Aarti has over 10 years of deep digital experience ranging from social media, digital strategy & e-commerce marketing. She believes in having a holistic view from a customer & business lens to create meaningful marketing impacting ROI. Her experience both as a planner & a marketer has enabled her to create some of the most memorable marketing movements like India’s first global viral “Idea Hunny Bunny”, Facebook’s first online social-commerce for homes – Tata Housing, Record-breaking 24 hour LIVE on Facebook for Big Bazaar, IPL – watch & Play and more. Her motivation is her work (and tons of play :p) and she wants to share this know-how to add meaningful value for others with Sorted.