Madhukar Soma is a well-known advertising & fashion photographer. Being in the industry for more than two decades, for him, photography is not just a record of a physical presence but a documentation of the encounter between an energy of the subject & himself. While one can define this as beauty, or by some other metaphor, he finds it to be more complex & more soulful. He is an artist with a soul because what draws him to a subject is something atomic, and beyond any verbal description. Yet his camera captures it effortlessly. While he may use styling, situation & technique to enhance this attraction, he rarely attempts to alter it.

Madhukar Soma has two state of art studios; one in the heart of south Delhi and one in Sushant lok-1, Gurgaon, and shoots between Delhi, Bombay & Dubai as his clientele is spread across. Over the time, Madhukar Soma worked on the most prestigious clients and brands with best advertising agencies, top celebrities & people best in the business and have been appreciated as much. At the end of the day as an artist, medium may vary — be it photography, films, painting or sculpting — but for him, the soul expression won’t.

His philosophy is simple: "never rest on your laurels". In spite of winning Best International Photographer 1999-2000 at Cannes Advertising festival, New York festival 2002-03 and many more Indian accolades like the Best Indian Photographer 2005-2009 by CAG, He believes that his reputation is only as good as his last work. Madhukar Soma excels at the fine art of handling even the most difficult of situations. On the sets, he's always in total control where the imagination takes flight.