What is messenger marketing?

Isaac Rudansky
A free video tutorial from Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media
4.6 instructor rating • 4 courses • 204,463 students

Learn more from the full course

Facebook Marketing - Build Facebook Messenger Chatbots

Facebook marketing & Facebook ads: Design, develop & optimize MobileMonkey Facebook Chatbots without writing any code!

11:22:19 of on-demand video • Updated June 2019

  • Design, launch and optimize complex Facebook Messenger Chatbots
  • Create highly successful facebook messenger ad campaigns and link them to your MobileMonkey Chatbot
  • All students will receive an exclusive 92% discount to MobileMonkey, the most advanced visual chatbot builder software in the world
  • Access to Larry Kim's exclusive Facebook chatbot support group
  • Connect your chatbots to GoToWebinar, Google Sheets, Your CRM and more
  • Setup SMS notifications from Facebook Messenger leads using your chatbot
  • Build a customer support chatbot that automatically answers questions and delivers content in a personalized way
  • Develop chatbot drip campaigns that nurture your leads into customers, all within Facebook Messenger
  • Sign up webinar attendees directly in Facebook Messenger using a webinar chatbot
English [Auto] How do you chop out fans and welcome back in this lecture. We're going to introduce the concept of Facebook Messenger bots. So what's Facebook Messenger bot marketing messenger bots are automatic conversations that you're having on an individual basis with customers leads and prospects through Facebook Messenger. In fact this image you're seeing on the right hand side of the slide over here is a bot conversation that was taking place with an individual prospect through Facebook messenger in one of the bots we built for one of our clients. So the bot says to me because we were testing the bot says Hey Isaac I'm Jacki looking forward to helping out today in case you get disconnected Can I get your e-mail. I give them my e-mail. Cool. Thanks Isaac. Would you like me to send you a coupon. Yes please and I said great and I send them a gift of Leonardo DiCaprio. You know doing a Cheers and as you can see this looks like a text message conversation. But it's happening automatically and this could be happening with ten thousand prospects at the same given time and each conversation can be programmed to be different. I know this all sounds a little bit crazy and a little bit overwhelming but we're going to get into all this stuff in a lot lot more detail. So if messenger marketing is the act of engaging with individual customers through Facebook messenger the chat bot is that technology that allows marketers to engage automatically with those customers and at scale. So it's all happening behind the scenes. That doesn't necessarily have to be any human input although there could be. And we'll talk about later on the course when that should happen and it could happen as it happened with hundreds thousands millions of customers all at once. Now Facebook chat about marketing it combines elements from many different types of marketing channels like paper click advertising like direct mail like email marketing and more but it's also very very different. I like to conceptualize chat bots as like a combination between text messaging and a phone call tree. You know when you call into a customer service line you have to dial 1 for for getting directions and then which dial three for this store dial five for the shoe department. All that step is up. So it's that's a boring thing to experience. And with Facebook chat about marketing it's similar structurally from the back end. It's like branches and more branches and more branches and logic that's going to combine different branches and move people into different flows. But on the front end it's all looks like natural sound and conversation with your customers. And while that sounds again while that sounds overwhelming you'll see as we progress the course all the stuff is going start making a lot more sense. Chat bots are used to both generate new business and to nurture prospects through the buying funnel. Additionally Of course you use chap off to engage with current customers fans. Klein so on and so forth but brands are now using chat bots with freakishly rapid adoption rates. To get new leads and I'm going to teach you how to set up Facebook Messenger ad campaigns to get leads for dirt dirt cheap. And it's pretty crazy how cheap these leads are coming in. But also to take out existing leads and set up drip campaigns and chat blasts. And how did an incident nurturing campaigns to get them through the buying funnel quickly without ever having to go to your website. This is a game changer I'm going to talk about why there's such a game changer. Come to. So why why Facebook chat bots why don't we talk about what's app chat bots or whatever. Like you know what's so special about Facebook chat bots. Well Facebook Messenger is the only major chat platform that even has a chat API which allows developers to build chat bots using code. There is no self service Facebook bot builder program within the Facebook UI it doesn't exist. Facebook allows developers to create complex chapters using code. So unfortunately my and I know I am in this group. I am not a developer. 99 percent of us and 99 percent of digital advertisers we're not developers I would say ninety nine point nine percent are left. S O L without the ability to create Facebook chat bots until Mobile Monday came around but we will talk about that shortly. So any time you have the opportunity to engage a customer in a one on one personalized conversation the chance of you converting that customer increases dramatically. Right. And just just to sort of think about that conceptually in an email marketing campaign or if youre even live chatting with someone on the Web site if you could and you compare those two right if you could engage the person with exactly the answer to the questions that they have. How much like how much more likely are you to convert them then if they just came to a landing page where you sent them out a generic email marketing campaign and that's another reason why Facebook chat about marketing is so incredibly powerful. This is also relatively new. Facebook only released the API for Chaput marketing back in November of 2016. It was purely manual before that you had to individually chat with every single customer and we see this still happening today. When you go to Iowa and theres still a place for actual live chat I I'm not saying that that this is the only way to engage customers. Its not. But its one of the most powerful but the only way to win games through chat was manually chatting with customers and that was no good for a lot of reasons. So now that your understanding. I guess what Facebook chat bots are where are these conversations taking place. Very straightforward. They take place in Facebook messenger right. Most of you are familiar with the Facebook messenger app. If you're not stopped the course. Pause the video. Download Facebook messenger right. It's very important for you to have it you need to understand the context the setting you need to understand where these at where these conversations are going to take place so they take place within Facebook messenger that can be on any device. It could be mobile desktop but but by far by far I would say I think like 75 around percent of Facebook messenger conversations are taking place on a Facebook Messenger app on mobile not necessarily on desktop. Also you can embed Facebook chat bots on your Web site so you go to your website and that you know if you use it you guys have all seen as in the bottom right hand corner. There's a little chat icon make a pop up and chat with customer service and you usually have to wait like 45 minutes for them to get back to you and then the next day they say oh sorry no one's here to help you. So the fix whatever you build with mobile monkey the checkbox you build which is that what we just discussed that automated complex back and forth discussion personalize all done with software that you're going to create could also be embedded on any Web site. So where does mobile money come into the picture what you're seeing here is a screenshot of the mobile monkey builder. We're going to go into that in incredible detail painstaking detail in in future lectures. But Moe The monkey is the world's most powerful visual bot builder for Facebook Messenger. It blows away the competition. The the level of thoroughness and the level of sophistication that you could build bots with through mobile monkey is absolutely incredible. It's going to be incredibly exciting when I show you actual chap offs that we're building and are currently running as I speak in this back office of adventure media. There's hundreds of conversations taking place with my clients customers through bots that we built through mobile monkey and we're like we have like personas like Jackie and and Tim that are literally selling things through Facebook bought but marketing right now while I'm teaching this course. It's wild. It's like it's not normal. And the monkey is the software that allows you to do that. And it is the software to use it again building but with our code you don't have to know a single line of code you don't need to know anything. I'm going to teach you how to use this stuff and how to build them how to build really complex and interesting bots for your business. You use monkey to collect new leads to generate new leads for your business through launching Facebook Messenger ad campaigns through Facebook message guards through RSS blasts through chat blasts through drip campaigns all those things we're going to talk about in detail and we're going to talk about all those things and a lot more detail in a future election. Laurie Kim the founder of mobile Mogi was kind enough to offer this to all the students of this course. An incredibly steep discount on the premium version of mobile making. Just wait a second. You can sign up for mobile monkey for free. We are going to sign up to mobile money for free. You can be able to build bots follow along with me without spending any money. There is a premium version with premium features and I think it's like normally 45 or $49 a month and with the coupon code that's going to be in the description here. Lowry's giving the students of this course at full access for like four dollars a month or something like that. It's like it's going to be a 92 93 percent discount that's going to be really really well worth everyone's while to do that. So the description and the details of that coupon code will be down below. So now you have a pretty good understanding of the idea of chat bots. The idea of messenger marketing the very next lecture and talk about how powerful this is really going to be for you and the size and the breadth of what we're even dealing with here. So I look forward to seeing you in a couple seconds or a couple minutes or whatever may be in the very next election.