The Future of You: Creating Your Enduring Brand

A step-by-step process for creating your enduring brand and your bigger future.
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  • Lectures 9
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

According to Forbes Magazine developing your personal brand is no longer an option! But what is a personal brand?

The Future of You! has the answers that leads you to create an enduring brand that positions you to succeed.

“Whether you’re on the job hunt, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you have the need to manage your own reputation, both online and in real life.”

“Your personal brand is all about who you are and what you want to be known for . . . You want to be in control of all those impressions. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image?”

Utilizing a uniquely engaging interview format, this video series will provide you with an unparalleled understanding of personal branding, as well as an easy-to-follow practical outline to create your enduring brand.

What are the requirements?

  • While it is not required to take the course, we recommend the book The Future of You! Creating Your Enduring Brand as a companion study reference (

What am I going to get from this course?

  • Make the move from relevant to essential
  • Showcase your unique abilities to "win friends and influence people"
  • Put your name at the top of your boss' or clients' list
  • Manage your brand before someone else does

Who is the target audience?

  • business owners
  • entrepreneurs
  • executives
  • sales & marketing professionals
  • professional athletes
  • association and club representatives

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this video I will provide you with a detailed overview of the "four steps" that you will take to create your enduring brand.

Section 2: Clarifying Your Core Beliefs and Values

The whole purpose of the Audit Analysis process associated with my Brand Building Strategy, is to provide you with a clear understanding of where you are today, how you got here, and most importantly, what you have to do to get to where you want to go.


The 3rd lecture in this series will explain why a personal mission statement is important, and provide you with the framework for creating your own.

Section 3: Charting Your Course

What makes someone memorable? This 4th lecture will help you to identify the ways that you can best demonstrate your value to others, and in the process leave your indelible mark.


In today’s competitive and uncertain market, being your best PR person means that you have to continually look for ways to create career and/or business opportunities. In this 5th lecture I will show you how to become your best PR person as well as introduce you to the personal "Brag Bag."

Section 4: Executing Your Plan

"Your network is your net worth." With this 6th lecture I will provide you with the necessary tools to become a Power Networker!


“Find a need and fill it!” What if you can't find a need? Then this 7th lecture will show you how to use your unique abilities to create one.


In this 8th lecture, I will show you how gratitude can help you to not only build a successful and enduring brand, but how to derive greater enjoyment from your career or business.

Section 5: Becoming Your Future (Conclusion)

Besides sharing with you the unique insights from some of the world's leading brand building experts who were kind enough to contribute exclusive content, in this final lecture from my Brand Building Strategy I will show you how to establish the true markers by which you will judge your success.

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Instructor Biography

Roz Usheroff, Leadership, Image and Branding Specialist

Since the early ‘90’s, Roz Usheroff has been one of the most sought-after Leadership, Image and Branding Specialists, working internationally with leaders of Fortune 500 companies, executives, managers, sales teams and entrepreneurs.

The Future of You! reflects the unique blend of her on the ground practical experience with executive suite expertise. It is what has enabled her to successfully transform organizational behavior while empowering both individuals and project teams to navigate the complexity and challenges in the new world of the global marketplace.

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