The Future of You: Creating Your Enduring Brand
3.5 (2 ratings)
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The Future of You: Creating Your Enduring Brand

A step-by-step process for creating your enduring brand and your bigger future.
3.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
28 students enrolled
Created by Roz Usheroff
Last updated 9/2013
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make the move from relevant to essential
  • Showcase your unique abilities to "win friends and influence people"
  • Put your name at the top of your boss' or clients' list
  • Manage your brand before someone else does
View Curriculum
  • While it is not required to take the course, we recommend the book The Future of You! Creating Your Enduring Brand as a companion study reference (

According to Forbes Magazine developing your personal brand is no longer an option! But what is a personal brand?

The Future of You! has the answers that leads you to create an enduring brand that positions you to succeed.

“Whether you’re on the job hunt, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you have the need to manage your own reputation, both online and in real life.”

“Your personal brand is all about who you are and what you want to be known for . . . You want to be in control of all those impressions. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image?”

Utilizing a uniquely engaging interview format, this video series will provide you with an unparalleled understanding of personal branding, as well as an easy-to-follow practical outline to create your enduring brand.

Who is the target audience?
  • business owners
  • entrepreneurs
  • executives
  • sales & marketing professionals
  • professional athletes
  • association and club representatives
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:45:33
1 Lecture 10:28

In this video I will provide you with a detailed overview of the "four steps" that you will take to create your enduring brand.

Preview 10:28
Clarifying Your Core Beliefs and Values
2 Lectures 27:16

The whole purpose of the Audit Analysis process associated with my Brand Building Strategy, is to provide you with a clear understanding of where you are today, how you got here, and most importantly, what you have to do to get to where you want to go.

Audit Analysis: Assessing Past Performance and Results

The 3rd lecture in this series will explain why a personal mission statement is important, and provide you with the framework for creating your own.

Creating Your Personal Mission Statement
Charting Your Course
2 Lectures 25:12

What makes someone memorable? This 4th lecture will help you to identify the ways that you can best demonstrate your value to others, and in the process leave your indelible mark.

Become Memorable

In today’s competitive and uncertain market, being your best PR person means that you have to continually look for ways to create career and/or business opportunities. In this 5th lecture I will show you how to become your best PR person as well as introduce you to the personal "Brag Bag."

Become Your Best PR Person
Executing Your Plan
3 Lectures 35:05

"Your network is your net worth." With this 6th lecture I will provide you with the necessary tools to become a Power Networker!

Become A Power Networker

“Find a need and fill it!” What if you can't find a need? Then this 7th lecture will show you how to use your unique abilities to create one.

Become A Problem Solver

In this 8th lecture, I will show you how gratitude can help you to not only build a successful and enduring brand, but how to derive greater enjoyment from your career or business.

Become A Person of Gratitude and Power
Becoming Your Future (Conclusion)
1 Lecture 07:32

Besides sharing with you the unique insights from some of the world's leading brand building experts who were kind enough to contribute exclusive content, in this final lecture from my Brand Building Strategy I will show you how to establish the true markers by which you will judge your success.

Becoming Your Future (Conclusion)
About the Instructor
Roz Usheroff
3.5 Average rating
2 Reviews
28 Students
1 Course
Leadership, Image and Branding Specialist

Since the early ‘90’s, Roz Usheroff has been one of the most sought-after Leadership, Image and Branding Specialists, working internationally with leaders of Fortune 500 companies, executives, managers, sales teams and entrepreneurs.

The Future of You! reflects the unique blend of her on the ground practical experience with executive suite expertise. It is what has enabled her to successfully transform organizational behavior while empowering both individuals and project teams to navigate the complexity and challenges in the new world of the global marketplace.