Start a Profitable Wedding Photography Business
4.7 (24 ratings)
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Start a Profitable Wedding Photography Business

Your step-by-step plan for creating a thriving wedding photography business from scratch.
4.7 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
276 students enrolled
Created by Laurence Kim
Last updated 9/2015
Curiosity Sale
Current price: $10 Original price: $30 Discount: 67% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 7 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • build a starter portfolio
  • book your first wedding
  • build a fantastic website and blog
  • set your pricing and packages
  • know when to raise (or lower) your prices
  • design and sell albums for maximum profit
  • get started with social media
View Curriculum
  • photography gear
  • basic photography technique
  • a computer and internet connection

Thinking of starting a wedding photography business but you're not quite sure where to start?

Confused about pricing, marketing, sales, wedding albums, etc.?

If so, you're not alone.

This course will take you through a proven, step-by-step system to start a profitable, sustainable wedding photography business.

You'll learn:

  • how to smartly spend on the gear you need
  • how to build a starter portfolio
  • how to book your first wedding
  • how to set up your business infrastructure
  • how to build a fantastic website and blog that bring in customers
  • how to build wedding packages for maximum profit
  • know when to raise (or lower) your prices
  • how to market your business
  • social media tips
  • how to sell wedding albums
  • best practices

I'll take you by the hand and lead you step-by-step through the entire process of getting a wedding photography business started. If you have any questions, my goal is to answer them within 24 hours whenever possible.

What the course will not cover: This is not a course on the art and technique of photography (lighting, composition, posing, etc.)! While that's an important topic for another day, this course is focused like a laser beam on the business of wedding photography.

Who is the course for? The course is for students just starting or thinking of starting a wedding photography business. I take nothing for granted and start from the very beginning. However, it's also a good primer on the basics of running a photography business and I'm sure even intermediate level photographers will pick up useful tips.

What are the course requirements? I'd suggest that students come to this course with a basic photography kit (camera, lenses, flash) and a good understanding of basic photography: how to take sharp, well-exposed, and well-composed photographs.

We all need to start somewhere. But why struggle on your own? Take this course and give your wedding photography business a head start!

Who is the target audience?
  • anyone who wants to start a profitable wedding photography business
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Curriculum For This Course
54 Lectures
3 Lectures 06:31

Here's what we'll cover in this course.

Preview 00:53

Before we begin the course content, let's review why wedding photography can be a great business to start.

Why Wedding Photography?

Here's what you need to focus like a laser beam on during your first year as a wedding photographer.

Your First Year Objectives
5 Lectures 14:07

Here are some principles regarding gear that you need to keep in mind if profit is your goal.

Gear Overview

Here's the gear that you absolutely must have if you want to shoot weddings professionally.

Required Gear

Some recommendations on how to spend smartly on gear. It's not about buying cheap stuff, it's about buying great stuff that works for your photography and your profitability.

Spending Smart to Maximize Profits

Lightroom is your main workflow tool for processing wedding images. Learn to use it, save time, and make more money.

Why You Need Adobe Lightroom

Here's my recommended list of gear you need to run a successful wedding photography business.

Gear Checklist
Building a Pre-Start Portfolio
3 Lectures 08:02

Before you even think about a photography business, you should have mastered the basics of photography.

Master the Basics

If you want to reach Stage 4 (unconsciously competent), the quickest way to get there is to practice every single day.

Practice Every Day

To take your photography to the next level and build that pre-start portfolio, you'll need to set up some of your own photo shoots.

Set Up your Own Shoots
Building Your Business Infrastructure
5 Lectures 15:12

Make sure you register your business and set up the process for paying taxes.

Get Legal

You'll need a photography contract. Get it set up before you even shoot your first wedding.

Set Up Your Standard Photography Contract

You don't want to over/under pay your taxes, so set up a consistent system for tracking revenues and expenses.

Set Up a Bookkeeping System

Now is your best chance to organize your business files. If you wait until later to do this, you'll create chaos.

Set Up a Consistent Computer Filing System

You need to accept credit cards and obtain insurance if you want to run a real business.

Credit Cards and Insurance
Booking Your First Wedding!
7 Lectures 16:28

What's the best way to get started - work for an established wedding photographer or just go out and get your own weddings?

Should You Second Shoot Before Getting Your Own Weddings?

What you should charge for your very first wedding.

Preview 02:25

Should you shoot a wedding of a family member or friend as your first wedding? Here are my thoughts on this subject.

Choosing Your First Wedding

This is it - the moment you've been waiting for. Booking your first wedding.

Advertising For Your First Wedding On Craigslist

If you're not sure what to write in your Craigslist ad, keep it simple. Here's an example you can use to get you started.

Sample Craigslist Ad Copy

Here are some considerations for choosing your first client from your Craigslist listing.

Selecting Your First Client

Congratulations! You have your first wedding client. Here's what to do next.

What To Do Next
Your Website and Blog
10 Lectures 37:18

Here are some important website principles you need to think about before starting your site.

Important Website Principles

What do you call your business? Before you set up a website you need a name. This lecture discusses your options.

Choosing Your Business Name

Best practices for choosing your domain name.

Choosing Your Domain Name

Your website needs a home - and that home is provided by your web host.

Choosing a Web Host

Now that you have a website and WordPress installed, it's time to pick a theme.

Choosing a WordPress Theme

The home page is the most important page on your website. Let's make a good first impression.

Your Home Page

Your potential clients WILL click on the gallery/portfolio section of your site. Now's the time to shine!

Your Portfolio Section

Your blog is where potential clients will go to know, like and trust you. It's also one of the most powerful marketing tools there is. So get ready to crush that blog!

Your Blog

Your "about me" and "contact" pages are pretty simple, but do them right.

About Me and Contact Pages

You need a pricing page. Without one potential clients will click or swipe to the next photographer.

Why You Need a Pricing Page
Weddings #2 through #10
5 Lectures 12:44

Here's one way to think about pricing your next few weddings.

Pricing Weddings #2 - #10

How to book your next few weddings.

Booking Weddings #2 - #10

A simple system for keeping track of prospects and clients.

Managing Your Prospects and Clients

Some things to think about during your "2-10" phase.

2-10 Wrap Up and Best Practices

How's it going? Please ask me questions in the discussion section of the course and if you have two minutes, I would greatly appreciate it if you could leave me a rating and review. Thanks!

Check In
4 Lectures 24:48

A brief overview of the types of marketing you'll be using to bring in business.

Marketing Overview

Social media is a big part of your organic marketing. Here are some tips to get you started.

Social Media Marketing

Referrals are maybe your most important source of bookings. But you can't sit and wait for them - you have to go and get them!

Preview 07:56

In your first few years in business, you might - might - need to buy some paid advertising to bring in business. Here are a few things to think about.

Paid Advertising
Pricing and Products
8 Lectures 22:04

Important pricing principles to set up your business for maximum profitability.

Pricing Principles

Some sample packages to give you some ideas.

Sample Packages

How to quickly and painlessly design albums.

Album Design

Don't mess around with cheap album companies. Start with great album companies that you can grow with.

Recommended Album Companies

A quick primer on pricing your album spreads.

How to Price Your Albums

In this lecture we'll review the workflow from album design through the final sale.

Album Design and Sales Process

It's probably not worth trying to sell prints to your clients, but online galleries can be a money maker.


This PDF attachment is a complete sample price list. Feel free to use this as a template.

Sample Price List
1 page
Next Steps and Best Practices
4 Lectures 07:23

When to raise (or lower) prices as you move forward into year two of your business.

Pricing in Year 2 and Beyond

A list of best practices to keep your business efficient and profitable.

Best Practices

Course Wrap UP

As a thanks for taking this course, here are $15 coupons to my other Udemy courses!

Bonus lecture: coupons for my other courses!
About the Instructor
Laurence Kim
4.7 Average rating
199 Reviews
1,361 Students
8 Courses
Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.