Thinking of starting a wedding photography business but you're not quite sure where to start?
Confused about pricing, marketing, sales, wedding albums, etc.?
If so, you're not alone.
This course will take you through a proven, step-by-step system to start a profitable, sustainable wedding photography business.
I'll take you by the hand and lead you step-by-step through the entire process of getting a wedding photography business started. If you have any questions, my goal is to answer them within 24 hours whenever possible.
What the course will not cover: This is not a course on the art and technique of photography (lighting, composition, posing, etc.)! While that's an important topic for another day, this course is focused like a laser beam on the business of wedding photography.
Who is the course for? The course is for students just starting or thinking of starting a wedding photography business. I take nothing for granted and start from the very beginning. However, it's also a good primer on the basics of running a photography business and I'm sure even intermediate level photographers will pick up useful tips.
What are the course requirements? I'd suggest that students come to this course with a basic photography kit (camera, lenses, flash) and a good understanding of basic photography: how to take sharp, well-exposed, and well-composed photographs.
We all need to start somewhere. But why struggle on your own? Take this course and give your wedding photography business a head start!
Before we begin the course content, let's review why wedding photography can be a great business to start.
Here's what you need to focus like a laser beam on during your first year as a wedding photographer.
Here are some principles regarding gear that you need to keep in mind if profit is your goal.
Here's the gear that you absolutely must have if you want to shoot weddings professionally.
Some recommendations on how to spend smartly on gear. It's not about buying cheap stuff, it's about buying great stuff that works for your photography and your profitability.
Lightroom is your main workflow tool for processing wedding images. Learn to use it, save time, and make more money.
Here's my recommended list of gear you need to run a successful wedding photography business.
Before you even think about a photography business, you should have mastered the basics of photography.
If you want to reach Stage 4 (unconsciously competent), the quickest way to get there is to practice every single day.
To take your photography to the next level and build that pre-start portfolio, you'll need to set up some of your own photo shoots.
Make sure you register your business and set up the process for paying taxes.
You'll need a photography contract. Get it set up before you even shoot your first wedding.
You don't want to over/under pay your taxes, so set up a consistent system for tracking revenues and expenses.
Now is your best chance to organize your business files. If you wait until later to do this, you'll create chaos.
You need to accept credit cards and obtain insurance if you want to run a real business.
What's the best way to get started - work for an established wedding photographer or just go out and get your own weddings?
What you should charge for your very first wedding.
Should you shoot a wedding of a family member or friend as your first wedding? Here are my thoughts on this subject.
This is it - the moment you've been waiting for. Booking your first wedding.
If you're not sure what to write in your Craigslist ad, keep it simple. Here's an example you can use to get you started.
Here are some considerations for choosing your first client from your Craigslist listing.
Congratulations! You have your first wedding client. Here's what to do next.
Here are some important website principles you need to think about before starting your site.
What do you call your business? Before you set up a website you need a name. This lecture discusses your options.
Best practices for choosing your domain name.
Your website needs a home - and that home is provided by your web host.
Now that you have a website and WordPress installed, it's time to pick a theme.
The home page is the most important page on your website. Let's make a good first impression.
Your potential clients WILL click on the gallery/portfolio section of your site. Now's the time to shine!
Your blog is where potential clients will go to know, like and trust you. It's also one of the most powerful marketing tools there is. So get ready to crush that blog!
Your "about me" and "contact" pages are pretty simple, but do them right.
You need a pricing page. Without one potential clients will click or swipe to the next photographer.
Here's one way to think about pricing your next few weddings.
How to book your next few weddings.
A simple system for keeping track of prospects and clients.
Some things to think about during your "2-10" phase.
How's it going? Please ask me questions in the discussion section of the course and if you have two minutes, I would greatly appreciate it if you could leave me a rating and review. Thanks!
A brief overview of the types of marketing you'll be using to bring in business.
Social media is a big part of your organic marketing. Here are some tips to get you started.
Referrals are maybe your most important source of bookings. But you can't sit and wait for them - you have to go and get them!
In your first few years in business, you might - might - need to buy some paid advertising to bring in business. Here are a few things to think about.
Important pricing principles to set up your business for maximum profitability.
Some sample packages to give you some ideas.
How to quickly and painlessly design albums.
Don't mess around with cheap album companies. Start with great album companies that you can grow with.
A quick primer on pricing your album spreads.
In this lecture we'll review the workflow from album design through the final sale.
It's probably not worth trying to sell prints to your clients, but online galleries can be a money maker.
This PDF attachment is a complete sample price list. Feel free to use this as a template.
When to raise (or lower) prices as you move forward into year two of your business.
A list of best practices to keep your business efficient and profitable.
As a thanks for taking this course, here are $15 coupons to my other Udemy courses!
I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.
I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.
Now I want to bring my training experience to a world-wide audience through Udemy.