Social Media Marketing for Business

Social Media Marketing for Brand Building, Lead Generation, Sales and Reputation Management.
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  • Lectures 28
  • Contents Video: 2 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2013 English

Course Description

This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, this course will set the foundation to create your strategy and start the implementation.

Social Media is a continuously evolving realm with amazing potential for business communications. It is considered to be one of the best ways to build links, which in turn helps in achieving various business objectives. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.

However, since social media is continuously evolving, there is a constant need for the marketing professionals to stay updated on the latest happenings, which can further help them to manage their business impeccably. Therefore, this course will give you complete understanding on social media marketing and what are the strategies that should be implemented in your social media campaigns to achieve the desired results.

Some of the main objectives of this training are:

1. Understand the importance of Social Media for your business

2. Social Media implementation examples and case studies across various domain

3. Get started with Social Media Implementation

4. Get the Overview understanding of all Critical Social Media Channels

5. Certificate on Completion

Find more about Digital Marketing courses at Digital Vidya.

What are the requirements?

  • Internet connection
  • Interest in Learning ammazing things

What am I going to get from this course?

  • Optimize your presence on Social Media
  • Things to keep in mind while managing Social Media channles

What is the target audience?

  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • CXOs
  • Brand Managers and Media Planners
  • Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • CRM Professionals
  • Management Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Social Media Basics
Introduction to the course
Article
04:17

What is Social Media?

This lesson is going to give you a completely new prospective of “what is social media?” Even if you are using Social Media for year now, the new prospective is still guaranteed.

Whenever you are thinking of leveraging Social Media for your business, you will have you deal with lots of questions including selecting the “right” Social Media Channels, creating your presence on these channels and other tactics you need to understand before you could think of fulfilling your business objectives. Be it sales, brand promotion, managing your brand reputation in online space or any other. The purpose of this lesson is to set the foundation for answering all those questions. 

04:22

For years, Social Media has been categorized outside of Mass Media. The reason was that the size of distribution that you can get on Mass Media platform including TV, Radio or outdoor advertizing is not available on Social Media platforms. But not any more. Do you know that the reach a business can get through one of the biggest TV shows in US is just half of the reach a businesses can achieve on Facebook in one single day. The purpose of this lesson is to help you understand the main reason why businesses are jumping on Social Media and that is Social Media is “Big & Active”.

04:17

Editorial Media is increasing incorporating Social Elements on its platforms. What’s happening? What does that really mean for your business? Let’s explore.

As a businesses, most of us have established our online presence in the form of website. Are you aware of risks and benefits associated with introducing Social elements on your presence.


04:35

Is it really optional to to use Social Media? If you are not there, probably your customers are there. Let’s look at some of the risks associated with not using Social Media. “A Negative Conversation” inherently gets higher attention than a positive conversation. If you really care about your brand, the last thing you might want to see is ”a negative conversation about your company” going viral.  These negative conversations can originate any person unsatisfied  with your organization, primarily your customers. An unsatisfied customer on Social Media can scare other Customers away

Let’s look at some of the examples:
06:47
Social Media is Big and it has lots of people on it. Also, your employees  have established their individual reach on Social Media platforms and they have the company name mentioned on their profile. If they are not trained or provided with right set of guidelines, they might consciously or unconsciously say things that has a negative impact on your brand or on relationships with employees, customers or vendors. On the other hand with proper guidelines, organization can benefit from employees individual reach on Social Media. Let’s look at some of the examples.
03:12

There are lot of places in Social Media space, where people are raising business queries. Linkedin Answers is just one of them. If you or your sales team in your company is actively following these conversations, it can become a major source of lead generation for your company. Here is a query done on “Linkedin Answers” in the category “Customer Relationship Management”

6 questions

Social Media Marketing Quiz 1

Section 2: Case Studies on Social Media Usage
03:35

Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for Brand Building purpose. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.  

02:41

Social Media has been used across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for Direct Sales. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.  

02:24

Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for CRM. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.  

01:24

Social Media is not just about public communication but also about internal private communication. There are lots of internal communication tools available that allows organizations to setup their internal private communication tools.


02:46
Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for Lead Generation purpose. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.
02:11
Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for generating referral traffic. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.
02:05

Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it for Fund Raising. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space.

03:30
Customers who are active on Social Media can impact your Brand reputation to significant degree. In this lesson, Let’s look at the damage that an unsatisfied customer can cause to global brand.
5 questions

Social Media Quiz 2

Section 3: Getting Started with Social Media
02:25
Let’s look at one of the primary benefits of Social Media, “Engagement”. Social Media has converted all the one way communication to Interactive Dialogue. Because of which businesses have started using it for objectives other than  distribution of their messages. Objectives like Co-product development with users, customer feedback, relationship building and crowd sourcing. We have shared example of business fulfilling these objectives in separate lessons. Here in this lesson we will explore, how can organizations build engagement on Social Media?
How to Select Social Media Channels?
04:06
04:26
Social Media is Big and Active. Reach that is available on these platform can be acquired by businesses. Let’s distinguish different ways to acquire reach on Social Media.
05:01

Types of Returns from Social Media

When we talk about measuring the ROI of Social Media, we are really talking about three things.

First is to measure the returns that you are getting. Measuring returns has nothing to do with Social Media. If you call “Sales” as your return, you should be able to measure “Sales” whether you used Social Media or not.

The second part is of primary interest to us here. It is to find out “what percentage of your total returns came from Social Media”. For example, if you sold 100 product units, how many out of these 100 were sold through Social Media? Or if you generated a total of 40 leads in last month, how many were generated through Social Media? This is called “Attribution”. You are attributing your returns to your investment in Social Media.


04:49

How to start using Social Media?

Social Media has been used  across business verticals for various objectives. In this lesson we will look at various examples of how organizations are using it to fulfill their objectives. Right now we will not go into the details of how the results are produce. We will limit our discussion to what results organizations are achieving from Social Media space. Let’s start with Brand Building. 

03:15


This particular community is created by Dell. But it is not about “Dell Business” it is about “Dell Customers” This is a purpose oriented community. Dell customers wants to leverage Social Media for their business and Dell has that knowledge because of some early successes. Dell is offering that knowledge to their customers and in return getting a branding advantage by loosely coupling their brand name and Logo. 

05:51

Let’s look at one of the special benefit of Social Media, “Interaction”. Social Media has converted all the one way communication to Interactive Dialogue. Because of which businesses have started using it for objectives like test marketing, customer feedback, relationship building and crowd sourcing. Let’s explore, how can organizations build interactions in Social Media?

07:16

Once you have measured your returns, the next step is to “attribute” to your investment in Social Media.

Let’s talk very broad to begin with. You run a campaign. Someone sees that campaign. That someone comes to your website and buys your product. It’s a simple of chain of events starting from your investment to your returns.

When you are trying to attribute your returns to your investment, you need to establish this chain of events that starts with your investment and ends at the return that you have got.

6 questions
Social Media Quiz
Section 4: Social Media Channels Overview
04:03
What’s in Facebook for Businesses? In this session, we will focus our discussion on the opportunities that are provided by Facebook to businesses.
06:16

What’s in Twitter for Businesses?

Twitter has an active user base of 200+ million. While Some articles from other industry sources also mention that twitter have around 160 million monthly users. I think the number really depends on how you define active users. As per Twitter blog these active users do 340 Million tweets per day. Moreover, twitter is very well suited for mobile devices. Twitter, has indicated that around 60% of the users access the service regularly from their mobile devices From the revenue side, While Apple, Google & Facebook are still struggling with the puzzle of monetizing Mobile platform, Twitter has been able to capitalize on the rapidly growing mobile ad sector with more than half of Twitter’s revenue is currently being generated on mobile devices.

06:33

LinkedIn For Businesses

Let’s explore what LinkedIn has to offer for Businesses. We will address 2 concerns in this lesson. Firstly, we will look at how big and active is LinkedIn? & Secondly, we will look at what Purpose does LinkedIn Serves for businesses?
08:24

Pinterest for Businesses

In this lesson we will dwell into all the key questions businesses have regarding Pinterest.

4 questions
Social Media Quiz
Conclusion Lecture
Article

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Instructor Biography

Digital Vidya, Asia's Leading Digital Marketing Training Company

Digital Vidya is one of Asia’s leading Digital Marketing training companies and the first to launch Social Media Workshop Series in India.

Since January 2010, over 3500 professionals (including CXOs) & students from over 1500 organizations & institutes such as GE, Cisco, Nokia, Google, eBay, 3M, Reliance, Star TV, Ogilvy, Adobe, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, IIM Ahmedabad, IIM Lucknow, Amity, IITs have benefited through more than 175 training programs by Digital Vidya across Asia.

Here's a list of popular Digital Marketing training & certification programs by Digital Vidya:

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