Simple Video Marketing Formula
4.2 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,228 students enrolled
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Simple Video Marketing Formula

Get loads of video views, grow a list of fans, sell to that list and become an authority in your field.
4.2 (35 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,228 students enrolled
Created by Paula Moore
Last updated 5/2017
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The 3 simple elements necessary to create videos that get a lot of views.
  • Understand effective ways to engage your customers using video.
  • How to develop a unique video personality.
  • How to build a highly targeted list of fans.
  • How to set up a simple video production studio.
  • The secret to video production.
View Curriculum
  • You should already have video or the desire to use video for your business.
  • You should ideally have a youtube channel or plan to create one.
  • You should have a desire to crack the online business market.
  • You should be fairly comfortable with navigating the internet.

Over 2700 student enrollments! 

Updated June 22, 2017

What the students are saying:

Lots of food for thought - and action - here. I'm off to review videos from my industry to see what works and what doesn't. Thanks Paula. Rachel Papworth

Great and powerful course. Very short and valuable course that teaches you the framework of video marketing. The framework that has been provided inside the course is a method easy to follow. You can follow the method with little or with experience. Once you apply the the framework given inside the course you will be able to build a list and produce more videos that will get you more paying customers. I love the production of the course easy and simple to understand so you can duplicate the system and become the authority in your field build the lifestyle that you want. Thank you so much. Enzo Coloso

Very clear, concise and easy to understand. Dr. Moore speaks to the individual watching in a way that makes you feel she is in the room with you walking you through the steps. (In a way she is right there with you). I would recommend this course to several of my entrepreneur colleagues. Cindy Green

Powerful, clear concepts presented in a compelling fashion. Great stuff. Yoshi Maeshiro

Her wow factor has hooked me. Clear clean and visually pleasing. Denise Orr


Hi I'm Paula Moore the Posture Doctor and creator of the Simple Video Marketing Formula. I wanted to make this free video workshop series to talk about you and your business and to help you show up powerfully on video, so you learn how to turn online viewers into paying fans!

So how did a Posture Doctor get millions of online video views? After years of headaches I became a doctor of Chiropractic and began creating videos for my patients. Never did I imagine those posture videos would receive such an online buzz with over 1 million views in the first 12 months and many millions more, to date. I sold my practice, wrote a best-selling book, shared my story on the BBC and Breakfast Television and eventually won Business Profile of the Year, 2012. I went online full-time and I've never looked back.

I designed this workshop series for anyone seeking to create a powerful video marketing campaign to highlight a particular product or service. By the end of this series you'll have many of the tools you need to create a persuasive video marketing campaign that helps you build a highly qualified list, and ultimately drives sales.

I'll be using a simple 3-step formula that's been so consistent
helping me obtain sales conversion rates as high as 26%. This simple formula is
great for energizing current projects, launching a brand new product or
service, or simply testing the waters. Not only will I cover a good portion of
my full-day video marketing workshop, but I'll be practicing the exercises
along with you, using real life examples.

This workshop series is primarily for entrepreneurs who already use video. Their business is often doing OK but they know they're falling well short of their potential. There are no requirements to enroll. My only request is that you watch actively and do the work and have this be the one workshop that really makes a difference in your business and life.

So what does a successful video marketing campaign look like for you? I invite you to share your thoughts throughout this workshop series. Thank you and I really look forward to seeing you inside the course.


Who is the target audience?
  • This course is for business owners who know their business isn't reaching its full potential.
  • This course is for entrepreneurs and business owners who use video.
  • This course is for entrepreneurs who have online video, but no marketing strategy.
  • This course is for entrepreneurs who want to do video the right way.
  • This course is for entrepreneurs with a product or service to launch or re-launch.
  • This course is for entrepreneurs who want their videos to get a LOT of views!
  • This course is for entrepreneurs who want to build a highly targeted list.
  • This course is for entrepreneurs who want to test a product or service before launching.
  • This course is for entrepreneurs who want to learn to show up powerfully and profitable online.
  • This course is for entrepreneurs who want to be an authority in their field.
  • This course is for entrepreneurs who want a fulfilled life.
Compare to Other Video Marketing Courses
Curriculum For This Course
16 Lectures
Simple Video Marketing Formula - Welcome
1 Lecture 02:30

I designed this workshop series for anyone seeking to create a powerful video marketing campaign to highlight a particular product or service. By the end of this series you'll have many of the tools you need to create a persuasive video marketing campaign that helps you build a highly qualified list, and ultimately drives sales.

Preview 02:30
Element 1: Performance
4 Lectures 18:01

Malcolm Gladwell says that it takes 10,000 hours of "deliberate practice" to become a master in any particular field and I decided I wanted to be that master, that authority on posture and realized that video was the way to get there. If you want to be an authority in your field, you absolutely must master video!

Preview 06:33

You've got to learn to perform on camera and you do that by defining your unique video personality – what I like to call your wow factor. Your Wow factor is really your USP – your unique selling point. It's used to differentiate you from your competitors. And before you tell me your business isn't that unique or interesting, I'm telling you it is!

Preview 03:39

In order to have your propsective clients actually watch your videos (so you build a list and sell your stuff), you need a clear online personality, your WOW factor needs to shine through. The first exercise is designed to help you uncover your unique wow

The Exercise - What's Your Wow?

When you get views, grow a list and sell your stuff again and again and again, you become an authority in your field and when you become an authority, you earn the kind of living that allows you to live the life that calls you

Summary - List > Sell > Authority > Dream Life!
Element 2: Production
5 Lectures 19:08

Over the years, I was making money from Youtube and still am, but if Youtube went away, I knew I'd be screwed (excuse my french). It didn't matter that I had a huge number of Youtube subscribers – that was great for more ad revenue and still is, but I didn't and don't have access to those emails or names.

I needed to build a list and it took many experiments and many failed launches before I finally figured out a system; a formula that would have me build a highly targeted list of fans, that I could sell to.

Build a List of Fans

When you build your list, you can sell to your list again and again; and when you do that, you get the kind of passive income that grants you the freedom to choose the lifestyle that calls you.

Choose Your Lifestyle!

VMF will help you build brand trust and encourage your 'fans' to engage through social media.

Build Brand Trust

So do you know what problem you solve? You might think the problem I solve is that I help people with bad posture get good posture. That's the surface problem but unless I can delve a little deeper, I miss the real problem. The real problem I solve is helping people regain lost confidence, by teaching them to create a healthy posture habit for life.

The Exercise - What Problem Do You Solve?

Don't compare. This is my own downfall. Please heed my warning. You don't need to be the next Posture Doctor, you just need to be the most authentic version of YOU – because noone does YOU as well as you do!

Preview 03:05
Element 3: Process
3 Lectures 16:15

If you perform well on camera, solve my problem AND it's easy for me to access you, because your backend process runs smoothly, then I'm going to become a fan!


Your Video Backend

How does the presenter engage you? When I say engage, I'm really after the call-to-action. Do they offer you a free ebook to signup? Do they ask you to share on social media – how did they word this? Do you want to participate? Are you enticed? Notice everything about the videos you view.

The Exercise - How Did the Presenter Engage You?

In this video, you will journey with me through a live preview of the backend processes I used to build VMF. Processes include form integrations between Go Daddy, Mailchimp, Megaphone and Gmail. This is fun!

Backend Process - Live Example
DIY Home Video Studio
3 Lectures 14:35

In this lecture I give those of you interested in setting up your own home video studio, a little behind-the-scenes peek at mine. I show you the tools and equipment I use, how I set it all up, how I get smooth transitions and the secret to speaking without using a teleprompter. 

How To Build a Home Video Studio

The dream lifestyle will be different for all of us and that’s a really good thing! That is why I’m not selling you on mansions and fast cars – if that’s the lifestyle that calls you, you can have that too, but I don’t want to assume we all want the same things. You’ve seen my simple outdoor life here in Collingwood – that was, and is my dream lifestyle.

What's Your Dream Lifestyle?

If you liked the exercises I've taken you through in this course, I know you’ll love the full day VMF (Bootcamp) workshop. The Bootcamp runs just once a year in London, UK and Toronto, Canada and I take the first 30 registrations – I want to work with impatient entrepreneurs – those of you tired of the same old same old – Those of you who like me, really want to be an authority in your field.


I keep the groups small (max 30) because we get through a lot of material in that one day and I want to offer a lot of personal attention so that you get your monies worth and walk away ready and able to jump straight in. 

During the bootcamp, we drill right down into the 3 elements of the Simple Video Marketing Formula. You will learn to perform well on camera (element 1), and how to produce video (element 2) that solves your customer's problems. You will begin to uncover the secret to creating a smooth backend process (element 3) that guarantees that potential customers find you, join your list and become life-long fans! 


VMF Bootcamp For Hungry Entrepreneurs
About the Instructor
Paula Moore
4.5 Average rating
538 Reviews
9,303 Students
10 Courses
Best Selling Author| Posture Expert |8 Million Youtube Views

I Fell In Love With Posture

I've been teaching Udemy courses since September 2014, and in that short period of time, I've created 10 courses (6 are best sellers), over 8 thousand happy students have enrolled, with hundreds of 5* reviews - smiling!

People often ask me why I left a successful chiropractic career, and I tell them that I was frustrated by the quick fix approach to health I found in private practice. I wanted to hand back control, and that is exactly what I did. I took my posture tips and health advice online and began making posture videos. Never did I imagine my posture videos would go viral, and receive millions of views - but they did!

I fell in love with posture and now, I'm a full-time online Posture Doctor!

Best Selling Author

Paula is the best-selling author of The Posture Doctor and creator of a popular video blog on posture; and with over 8 million Youtube views, she is fast becoming the next big thing in online digital healthcare. Paula is a very popular keynote speaker who presents, Talks That Move You and has received international attention with interviews by the BBC and Breakfast Television, and is the 2012 winner of The Business Profile of the Year - London, UK.