SEO 2017: E-Commerce SEO for WordPress and Shopify Website
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SEO 2017: E-Commerce SEO for WordPress and Shopify Website

Competitor analysis SEO, Keyword research SEO, 0.6s PageSpeed: Get 5X Traffic, Sales & Conversions on ECommerce Website
Best Seller
4.2 (53 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,687 students enrolled
Last updated 1/2017
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You'll make your ECommerce website into a profitable online store that reaps long term benefits with SEO for E-Commerce
  • You'll learn How to do Keyword Research SEO and Competitor Analysis in the right way
  • You'll learn to outrank your competition on Google search to get more share of their traffic and sales with E-Commerce SEO
  • You'll learn to use Google Keyword Planner Tool to find your profitable keywords without using any search terms
  • You'll learn to optimize your website to load it under 1 second and reach 98% Page Speed score from Google
  • You'll learn to do on-page search engine optimization for your WordPress / Shopify store to reach top spot on Google search
  • Discover the methods to live a life without wondering about your next traffic source
  • You'll learn the top notch strategies to reduce your store's abandonment rate and improve conversions / sales
View Curriculum
  • You need to have a WordPress E-Commerce Website or a Shopify store

This SEO for ECommerce course will serve you as a comprehensive guide, if you're starting a new E-Commerce website or optimizing your established online store for more sales. If you're not getting any traffic from Google then it means you're leaving sales on the table. 

You will learn how to optimize your ecommerce website using various seo strategies such as

  • Keyword Research
  • Competitor Analysis
  • Page Speed
  • Conversion / Sales optimization and much more

The websites that are ranking in top 3 Google search results gets 48.4% CTR cumulatively. Also only 3% of search users go beyond page 1 on Google search. So it's inevitable for an ECommerce website to do seo and rank within top 3 search results on page 1.

Usually, new ECommerce sites think that if they just list 100s of products on their online store, then Google woul bring in the traffic gradually. But in reality that's not the case. Even if you wait for 10 years, you won't achieve the results / sales that this course can give in just 3 months after optimization.

But you need understand one thing, doing seo for ecommerce websites is not same as doing for a blog or a portfolio website. Several product pages are created every day and they are not updated for years. Also, the content given by product manufacturers are usually thin and bad for seo.

That's why we designed this course for owners of E-Commerce stores,

  • Who are struggling to get sales
  • Who want to rank high on Google, for the products they sell
  • Or for those who don’t even know what keyword they need to target to get traffic from Google.

By the end of this course, you’ll be able to increase your sales by up to 500% and also you will outrank your competitors on Google search as well as in terms of trust and credibility.

Who is the target audience?
  • Online Traders, Retailers, Service Providers
  • Online Store Managers
  • Digital Marketers in ECommerce field
  • ECommerce website owners
  • Entrepreneurs
  • Anyone who wants to build a long term E-Commerce business
  • Anyone who wants to learn how to rank his/her store on the first page of Google
Compare to Other SEO Courses
Curriculum For This Course
55 Lectures
Introduction to E-Commerce SEO for WordPress & Shopify
1 Lecture 02:03
Do Keyword Research SEO in the Right Way: E-Commerce SEO
9 Lectures 01:01:34

Long-Tail Transactional Keywords for E-Commerce SEO

How to Choose your SEO Competitor

Choose SEO Competitor Manually

3 Tools to do SEO Competitor Analysis

Last Tool to analyze the SEO Competitors

How to Use Google Keyword Planner Tool: SEO The Right Way

SEO Keyword in Domain Name

Wrap Up of Keyword Research SEO section
Why Your Store Needs to be Fast - PageSpeed SEO For WordPress Websites
12 Lectures 52:32
Why PageSpeed SEO is important for E-Commerce Websites

Factors affecting PageSpeed SEO of your E-Commerce Website

3 Unique Tools to Analyze PageSpeed SEO

Page Speed SEO: How to make your Dynamic E-Commerce website into static pages

Page Speed SEO: How to Optimize Java-Script and CSS on your website

Page Speed SEO: How to optimize Above the fold content of your website

Recent update: Eliminate render blocking Js and CSS plugin

How to Boost your website's Official Google PageSpeed SEO Score

Page Speed SEO: Check if your E-Commerce Website is Mobile Friendly or not?

Wrap Up of Page Speed SEO section
Page Speed For Shopify: E-Commerce SEO
7 Lectures 30:38

Optimizing Images To Load Pages Faster

Use This Trick To Increase Your Page Speed By 3200%

DELETE These Immediately To Decrease Your Store's File Size

Why Themes Play An Important Role In Determining Your Store's Performance

How To Optimize Your Javascript & CSS Files To Reduce Load Time

Top Shopify Themes You Can Install Instantly To Increase Speed Dynamically
Complete On-Page SEO For Your online store based on WordPress
14 Lectures 01:02:03
How your SEO Headline or Title Should not be?

How to structure your Post and Product page for SEO?

Install and Configure Yoast SEO: The Right Way

The exact way to write the Meta Description for SEO

How to optimize the Media items for SEO

Tuning the URL slug and entire site's URL Structure for SEO

The Correct method of linking your site internally for SEO

How to enable Breadcrumbs on a theme that doesn't have it for SEO

How you can use outbound links for your SEO benefit

Finding and rectifying SEO errors on your website - Automatically

How to optimize your content based on related terms and proof terms: onpage SEO

Importance of Rich Snippet in SERPS and How to make it interesting: onpage SEO

Creating a Sales Funnel to increase sales

Wrap Up of Onpage SEO section
Complete On-Page Optimization For Your Shopify Store: E-Commerce SEO
7 Lectures 50:24
3 Elements Of Google Search & How To Rank Your Products

How To Get Your Shopify Blog Posts & Pages On The First Page Of Google

Optimizing Your Homepage

Everything You Need To Know About Alt Tags In Shopify

Dealing With Links

Learning About Google's Webmaster Tool & Adding Sitemap

Importance Of Creating Valuable Content
You Need to Reduce Your Store's Abandonment Rate: SEO
5 Lectures 12:41
What is Abandonment rate in the eyes of Google: Bounce rate SEO

How you can set a realistic target Bounce rate: SEO

Reducing bounce rate by targeting the right customers: SEO

Reducing Bounce rate by improving User Experience SEO

SEO Case Studies
About the Instructor
Arun Nagarathanam
4.4 Average rating
2,628 Reviews
46,005 Students
13 Courses
SEO, WordPress, E-Commerce, PowerPoint, Digital Art Expert

Arun Nagarathanam is a top online instructor, who has got expertise in various fields and software such as search engine optimization, WordPress web development, digital graphic design & animation. He teaches online courses to over 45,000 top entrepreneurs across 180 countries. His SEO, web development courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands on examples.

He is an Electrical & Electronics Engineer, a Computer expert, a Blogger and a budding Chartered Accountant from India. His teaching style is, breaking-down complex concepts through simple examples and animations. 

That's why, his students call him a VERSATILE teacher!

For his consistent and timely support to his students in Udemy, he was awarded "Lightning responder" badge.

Areas of Expertise

  1. Adobe Audition, Photoshop, Premiere Pro, After Effects, Illustrator
  2. Microsoft Word, Excel, PowerPoint
  3. Camtasia Studio, Cyberlink PowerDirector
  4. Windows 8, 10 Pro
  5. Programming in C, C++, Java, php, Python, HTML
  6. Data Structures
  7. Desktop & Laptop Software Troubleshooting, Hardware repair
  8. Android Smartphone Custom ROM installation & rooting
  9. Privacy Protection & Securing PC, Smartphone from threats
  10. Setup, Maintenance, Security & SEO in Wordpress
  11. PIC Microcontroller Programming
  12. Arduino Programming
  13. Applied Electronics, Power Electronics & Medical Electronics
  14. High Voltage Engineering, Transmission & Distribution
  15. Strategic Financial Management
  16. Photography
  17. Indian Yogasanam

Budding Chartered Accountant [August 2012 - Present]

He has been presenting so many captivating presentations. These presentations, they speak for themselves through custom motion path animations and that's his secret of keeping his audience engaged. He is specialized in 'Financial Management'.

His job is to:

  • > Supervise auditing of establishments, and determine scope of investigation required.
  • > Inspect cash on hand, notes receivable and payable, negotiable securities, and cancelled checks to confirm records are accurate.
  • > Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.
  • > Collect and analyse data to detect deficient controls, duplicated effort, extravagance, fraud, or non-compliance with laws, regulations, and management policies.
  • > Prepare detailed reports on audit findings.
  • > Report to management about asset utilization and audit results, and recommend changes in operations and financial activities.

Blogger / WordPress Admin [January 2011 - May 2012]

His work was to:

  • > Publish news, reviews on latest and upcoming computer hardware components.
  • > Implement updates, upgrades, and patches in a timely manner to limit loss of service.
  • > Back up or modify applications and related data to provide for disaster recovery.
  • > Collaborate with development teams to discuss, analyse, or resolve usability issues.
  • > Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
  • > Assign topics, events and stories to individual writers or reporters for coverage.
  • > Review or update web page content or links in a timely manner, using appropriate tools.

He also helped his followers to manage WordPress blogs, optimize SEO, design logos, create animations, customize the look of their themes, secure their websites and ultimately to monetize them.

Freelance Writer [June 2010 - December 2010]

He started his career as a part time Freelance Writer. His responsibilities were:

  • > Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology.
  • > Review published materials and recommend revisions or changes in scope, format, content, and methods of reproduction and binding.
  • > Edit, standardize, or make changes to material prepared by other writers or establishment personnel.

Electrical & Electronics Engineer - [2006 - 2010]

He has done several simulations and hardware projects.

To name a few,

  • > 'Portable heartbeat calculator' in 2008
  • > 'MPPT based solar charge controller' in 2010
  • > 'Hybrid & Intelligent Power Supply Unit for PCs' in 2012
  • > 'Low cost audio amplifier' which provides stereo Output, with enhanced pre-set equalizer with bass, treble and supports Virtual environment effects.
  • > 'U – Bend accident preventer' which displays warning signal on alternative sides of roads in hills and glows traffic lamp based on speed of the incoming vehicle.

Moreover, he guided several students, to write coding for micro-controllers. His areas of interest are 'Applied electronics' and 'Micro-controllers programming and interfacing'.

Computer Expert - [From unknown time - future]

He loves to troubleshoot software issues and repair / replace hardware issues. He provides consultancy on what software to buy / use, what computer hardware to buy, what laptop to opt for etc.

Rohan Dhawan
4.1 Average rating
1,491 Reviews
34,096 Students
10 Courses
Digital Marketer

I've been involved in internet marketing for over 5 years now, and have created several lucrative businesses online. All my websites receive over 100,000 views monthly. I want to share everything that I have learned over these years so that my students have the right tools required to build a profitable and sustainable business online.