Find Success with Search Engine Marketing
4.0 (2 ratings)
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Find Success with Search Engine Marketing

This course will give you insights to SEO & PPC and help you manage Google AdWords campaigns.
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
647 students enrolled
Last updated 3/2014
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Analysing Your Website's SEO
  • Link Building for Your SEO
  • Keywords Analysis
  • Search PPC vs Target PPC
  • The Science of PPC
  • Guide to SEO and AdWords
View Curriculum
Requirements
  • No Experience Required as The Course is Designed for Beginner Level
  • You need any device: Smartphone, Tablet, PC, Laptop
  • And... Hunger to Learn Search Marketing
Description

Search Engine Marketing (or SEM) is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

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Do I need it? If yes, then why?

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Google, Yahoo and Bing became increasingly sophisticated over the last few years. Constantly changing algorithms make the future of SEO uncertain. 

So as a smart marketer or business owner you have to look at both: SEO & PPC (Pay Per Click Marketing) at the same time.

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You don't need to become too techy to learn SEM, you can learn the basics so you'll know how to contribute into your business' search marketing. Maybe you would prefer to hire a tech person at some point, but still you need to understand what means what in SEO reports. Do you want to be at that stage? Or you want to start your career in Search Marketing?

Either way you are at the right place and the right time. This is where you take your first step towards mastering your Search Marketing skills. For more information hit the 'START LEARNING' button.

The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. Happy Learning!

Who is the target audience?
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 04:24:54
+
Search Engine Marketing 101
2 Lectures 14:09

- Search Engine Optimization
- Search Engine Marketing
- Title Tags, Meta Tags, Robot Tags, Sitemaps

Preview 08:05

Continues from previous lesson.
Preview 06:04
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Link Building & Analytics
1 Lecture 10:39

- What is Link Building, Backlinks?
- Different Types of Links
- Getting Traffic

Link Building & Analytics
10:39
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Keyword Analysis
3 Lectures 12:55

- Wrong / Right Keywords
- Keyword Planner
- Long Tail Keywords, Negative Keywords Explained

Keyword Analysis - Part 1
07:13

Continues from previous lesson.
Keyword Analysis - Part 2
05:42

Here you will find Google's guide on keywords for adwords.

Keywords for Adwords
3 pages
+
Search PPC vs Target PPC
1 Lecture 12:11

- Search PPC, How it Works
- Target PPC, How it Works
- Defining a Budget

Search PPC vs Target PPC
12:11
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The Science of PPC
3 Lectures 17:00

- Adwords A/B Testing
- How to Write Effective Adcopy
- Simple Calculations to boost ROI

The Science of PPC - Part 1
07:04

Continues from previous lesson.

The Science of PPC - Part 2
09:56

Are you ready for an exercise?
Course Exercise
2 pages
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Supplementary materials
2 Lectures 00:00
Guide to SEO
113 pages

Google Adwords 7 steps
80 pages
About the Instructor
iMarketer Training
4.2 Average rating
389 Reviews
17,706 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.