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Search Engine Marketing (or SEM) is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Do I need it? If yes, then why?
Google, Yahoo and Bing became increasingly sophisticated over the last few years. Constantly changing algorithms make the future of SEO uncertain.
So as a smart marketer or business owner you have to look at both: SEO & PPC (Pay Per Click Marketing) at the same time.
You don't need to become too techy to learn SEM, you can learn the basics so you'll know how to contribute into your business' search marketing. Maybe you would prefer to hire a tech person at some point, but still you need to understand what means what in SEO reports. Do you want to be at that stage? Or you want to start your career in Search Marketing?
Either way you are at the right place and the right time. This is where you take your first step towards mastering your Search Marketing skills. For more information hit the 'START LEARNING' button.
The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. Happy Learning!
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|Section 1: Search Engine Marketing 101|
- Search Engine Optimization
|Continues from previous lesson.|
|Section 2: Link Building & Analytics|
- What is Link Building, Backlinks?
|Section 3: Keyword Analysis|
- Wrong / Right Keywords
|Continues from previous lesson.|
|Lecture 6||3 pages|
Here you will find Google's guide on keywords for adwords.
|Section 4: Search PPC vs Target PPC|
- Search PPC, How it Works
|Section 5: The Science of PPC|
- Adwords A/B Testing
Continues from previous lesson.
|Lecture 10||2 pages|
|Are you ready for an exercise?|
|Section 6: Supplementary materials|
Guide to SEO
Google Adwords 7 steps
iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.
TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.
With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:
1. Internet Marketing 101 & Social Media
2. Search Engine Marketing (SEO & PPC)
3. Social Media Marketing
4. Email Marketing
5. Content Marketing & PR
6. Sales Management Funnel
These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.
So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.
Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!
Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.