Today, the world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, conduct research, stream entertainment, and communicate with people around the world over it.
But this isn’t always how things were. Imagine for a moment what it was like to buy a product before the internet existed. Buyers actually needed salespeople in order to make a decision -- salespeople who held all the cards.
Why? Because they were the only ones with answers to buyers’ key questions.
The internet changed everything. And it turned the buyer-seller relationship completely upside down. Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed.
And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy.
HubSpot Academy's free Inbound Sales Certification course features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free certification course covers the basics of what inbound sales is all about.
Whether you're leading a sales team, just getting started or you're a seasoned professional, the Inbound Sales Certification will prepare you to better identify, connect, explore, and advise today’s empowered buyer.
HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.
Pete Caputa is VP of Sales at HubSpot. He joined HubSpot in 2007 as a front line sales person. In 2009, Pete became a sales manager and as he became sales director then VP of Sales, many of his original team members went on to be top performers and sales managers who continue to teach their teams the inbound sales process.
Mark Roberge (LinkedIn, Twitter) is the Chief Revenue Officer at HubSpot and a Senior Lecturer at Harvard Business School. Prior to this role, Mark served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013,during which time he scaled annualized revenue from $0 to $100 million. He is the author of the best-selling, award-winning book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.
Dan Tyre is a Sales Director at HubSpot. Dan has spent a lifetime dedicated to sales, sales management, and company growth. He joined HubSpot as a member of the original team in May of 2007. At HubSpot, he managed the BDR program, lead the SMB team, and managed the company’s sales recruiting, sales training, and management mentorship and leadership programs. Dan is a frequent speaker to groups of all sizes on The Inbound Revolution, How to Hire and Motivate Millennials, How To Have a Winning Attitude, and How to Sell (Even if You’ve Never Sold Before). He splits his time between Scottsdale, Arizona, and Cambridge, Massachusetts.
Jill Fratianne (LinkedIn, Twitter) is a Account Channel Manager for HubSpot. She's been a top-performing sales representative at HubSpot for the past 6+ years. Early in Jill’s career at HubSpot, she became one of the founding members of HubSpot’s International Division and was responsible opening and developing their Asia Pacific Market. With more than 10 years of selling experience, Jill worked in both the direct sales organization and partner agency team. She received her undergraduate and masters degrees from Northwestern University in Music Performance and can be seen playing with the Portland Maine Symphony.
Andrew Quinn (LinkedIn, Twitter) is the VP of Learning and Development at HubSpot. He's known around HubSpot as “The Sales Doctor" because of his uncanny ability to train and coach world class salespeople. Andrew is responsible for making sure HubSpot’s uniquely diverse sales and services teams are as sharp as a tack when it comes to selling and supporting the HubSpot software. Andrew is also accountable for training and coaching HubSpot managers in the art of leadership and development.
Michael Pici (LinkedIn, Twitter) is the Head of Sales for HubSpot's Inbound Sales Division. Prior to this role, Michael was an Account Executive for HubSpot Marketing from 2012-2014.