HubSpot Academy Inbound Sales Certification Course
4.5 (308 ratings)
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HubSpot Academy Inbound Sales Certification Course

Free sales training course for high-performing sales teams by HubSpot Academy.
4.5 (308 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,289 students enrolled
Price: Free
Includes:
  • 3.5 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Once you've completed the course, head to HubSpot Academy to take the exam for free and receive the badge and certificate to add to your LinkedIn profile, resume, and more.
View Curriculum
Requirements
  • All you need is a basic understanding of business (leads, customers, etc) and an internet connection.
Description

Today, the world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, conduct research, stream entertainment, and communicate with people around the world over it. 

But this isn’t always how things were. Imagine for a moment what it was like to buy a product before the internet existed. Buyers actually needed salespeople in order to make a decision -- salespeople who held all the cards. 

Why? Because they were the only ones with answers to buyers’ key questions. 

Questions like: 

  • What is included in your offering? 
  • What does it cost? 
  • How does it compare to your competitors? 
  • Who else is using your offering? Do they like it? 

The internet changed everything. And it turned the buyer-seller relationship completely upside down. Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. 

And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy.

What is the Inbound Sales Certification course?

HubSpot Academy's free Inbound Sales Certification course features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free certification course covers the basics of what inbound sales is all about.

Why get certified?

Whether you're leading a sales team, just getting started or you're a seasoned professional, the Inbound Sales Certification will prepare you to better identify, connect, explore, and advise today’s empowered buyer.

Who is the target audience?
  • Sales associates looking to level-up their sales acumen and close better deals.
  • Sales leaders who need to train up their team on handling inbound leads.
  • Entrepreneurs using inbound marketing to help their company grow.
  • Inbound marketers optimizing hand-offs between marketing and sales.
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Curriculum For This Course
23 Lectures
03:24:13
+
Introduction to Inbound Sales
4 Lectures 35:04
What is inbound sales?
03:16

How do you start doing inbound sales at your company?
15:37

Your HubSpot Academy account comes with free tools that will be used in several assignments in this course. You'll also take the official certification exam in your HubSpot Academy account when you're ready.
Set up your free HubSpot Academy Account
1 question

Example Company #1
04:51

Example Company #2
11:20
+
Identify: Prioritizing Active Buyers over Passive Buyers
4 Lectures 31:26
What is the Identify stage and why is it important?
02:55

How do inbound salespeople identify leads?
14:33

Example Company #1
05:48

Example Company #2
08:10
+
Connect: Earning the Attention of Today’s Empowered Buyer
5 Lectures 54:01
What is the connect stage and why is it important?
03:43

How do inbound salespeople execute the connect stage? Part 1
17:36

How do inbound salespeople execute the connect stage? Part 2
11:08

Connect examples 1
08:32

Connect examples 2
13:02
+
Explore: Understanding Buyer Context
5 Lectures 44:08
What is the exploratory phase?
05:54

How do inbound salespeople explore opportunities? Part 1
16:11

How do inbound salespeople explore opportunities? Part 2
06:54

Explore examples 1
03:45

Explore examples 2
11:24
+
Advise: Delivering Personalized Presentations
4 Lectures 37:54
What is the Advise stage and why is it important?
03:52

How do inbound salespeople advise opportunities into customers?
18:05

Example Company #1
04:12

Example Company #2
11:45
+
Conclusion
1 Lecture 01:40
Conclusion
01:40
About the Instructor
HubSpot Academy
4.5 Average rating
3,302 Reviews
39,742 Students
5 Courses

HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.

Pete Caputa
4.5 Average rating
306 Reviews
10,289 Students
1 Course
VP of Sales HubSpot

Pete Caputa is VP of Sales at HubSpot. He joined HubSpot in 2007 as a front line sales person. In 2009, Pete became a sales manager and as he became sales director then VP of Sales, many of his original team members went on to be top performers and sales managers who continue to teach their teams the inbound sales process. 

Mark Roberge
4.5 Average rating
306 Reviews
10,289 Students
1 Course
Sr. Lecturer Harvard & Chief Revenue Officer at HubSpot

Mark Roberge (LinkedIn, Twitter) is the Chief Revenue Officer at HubSpot and a Senior Lecturer at Harvard Business School. Prior to this role, Mark served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013,during which time he scaled annualized revenue from $0 to $100 million. He is the author of the best-selling, award-winning book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million. 

Dan Tyre
4.5 Average rating
306 Reviews
10,289 Students
1 Course
Sales Director at HubSpot

Dan Tyre is a Sales Director at HubSpot. Dan has spent a lifetime dedicated to sales, sales management, and company growth. He joined HubSpot as a member of the original team in May of 2007. At HubSpot, he managed the BDR program, lead the SMB team, and managed the company’s sales recruiting, sales training, and management mentorship and leadership programs. Dan is a frequent speaker to groups of all sizes on The Inbound Revolution, How to Hire and Motivate Millennials, How To Have a Winning Attitude, and How to Sell (Even if You’ve Never Sold Before). He splits his time between Scottsdale, Arizona, and Cambridge, Massachusetts.

Jill Fratianne
4.5 Average rating
306 Reviews
10,289 Students
1 Course
Account Channel Manager at HubSpot

Jill Fratianne (LinkedIn, Twitter) is a Account Channel Manager for HubSpot. She's been a top-performing sales representative at HubSpot for the past 6+ years. Early in Jill’s career at HubSpot, she became one of the founding members of HubSpot’s International Division and was responsible opening and developing their Asia Pacific Market. With more than 10 years of selling experience, Jill worked in both the direct sales organization and partner agency team. She received her undergraduate and masters degrees from Northwestern University in Music Performance and can be seen playing with the Portland Maine Symphony.

Andrew Quinn
4.5 Average rating
306 Reviews
10,289 Students
1 Course
VP of Learning and Development at HubSpot

Andrew Quinn (LinkedIn, Twitter) is the VP of Learning and Development at HubSpot. He's known around HubSpot as “The Sales Doctor" because of his uncanny ability to train and coach world class salespeople. Andrew is responsible for making sure HubSpot’s uniquely diverse sales and services teams are as sharp as a tack when it comes to selling and supporting the HubSpot software. Andrew is also accountable for training and coaching HubSpot managers in the art of leadership and development. 

Michael Pici
4.5 Average rating
306 Reviews
10,289 Students
1 Course
Head of Inbound Sales Division at HubSpot

Michael Pici (LinkedIn, Twitter) is the Head of Sales for HubSpot's Inbound Sales Division.  Prior to this role, Michael was an Account Executive for HubSpot Marketing from 2012-2014.