Raising Money for Startups

7 top founders and CEOs explain how to raise money for your startup!

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  • Lectures 11
  • Video 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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About This Course

Published 11/2010 English

Course Description

Naval Ravikant - Before you Raise Money

Naval Ravikant is an entrepreneur and angel investor, a co-author of Venture Hacks, a blog that helps entrepreneurs raise capital, and AngelList, which helps connect entrepreneurs with angel capital.

Gagan Biyani - Meeting Angels and VCs

Gagan is co-founder of Udemy. Within 1 year of deciding he wanted to start a company, he met over 90 angel investors and VC's (yes, really, we counted) and raised $1M funding from a syndicate of investors who's pedigree included Yelp, YouTube, LinkedIn, Zynga, Playdom, Mint.com, SlideShare, and more.

Dave McClure - The Investor's Perspective

Dave is the Founder of 500 Startups, the most prolific angel investment firm in 2010 (even though it only began operations in August). Previously Dave managed early-stage investments for Founders Fund and ran Facebook's fbFund REV.

Jay Jamison - Constructing a Killer Pitchdeck

Jay is a Venture Partner at Blue Run Ventures and a top-rated mentor at the Founder Institute. Previously, as CEO of Moonshoot, he helped startups raise over $8 million in VC.

Yokum Taku - Legal Aspects of Fundraising

Yokum is a corporate and securities partner at Wilson Sonsini Goodrich & Rosati. He represents startup companies seeking funding, private companies that have raised money, and public companies. Yokum has seen over 50 angel and venture financings in the last year alone.

Jude Gomila - Nailing the Pitch Meeting

Jude Gomila is currently co founder of Heyzap (Union Square Ventures and Y Combinator funded in 2009). Heyzap has raised over $4M startup funding from some of the best investors in the US.

Adeo Ressi - Closing the Funding Round

Adeo also runs the Founder Institute, a mentoring program that helps entrepreneurs launch hundreds of world-class companies each year. The Institute is the eighth start-up that Adeo has founded or built, four of which were acquired and three of which are still operating. The Institute is on track to become the largest technology startup incubator on the planet.

What am I going to get from this course?

  • How to raise capital from angel investors & venture capitalists (and how to decide who you should target)
  • What you need to know before you raise money
  • The 4 critical elements of an attractive startup (from an investor's perspective)
  • How to create an effective & enticing elevator pitch
  • What a perfect pitchdeck looks like
  • The legal side of fundraising
  • How to find a lead investor
  • How to close the round

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Certificate of completion.


Section 1: Before You Raise Money

Naval Ravikant is an entrepreneur and angel investor, a co-author of Venture Hacks, and a co-maintainer of AngelList. Previously, he was a co-founder at Genoa Corp (acquired by Finisar), Epinions.com (IPO via Shopping.com), and Vast.com (largest white-label classifieds marketplace). Hes also invested in many companies, including Twitter, FourSquare, DocVerse (sold to Google), Mixer Labs (sold to Twitter), Jambool (Social Gold), SnapLogic, PlanCast, Stack Overflow, Heyzap, and Disqus.

In this talk, Naval Ravikant goes through what you need to know before you raise money. He starts with the high-level strategy such as what makes a killer team, what type of markets interest investors and how to ensure you have product/market fit. Then he teaches how to create a high-concept and elevator pitch to entice investors and ensure they understand your business quickly. Finally, he talks about how financing has changed in the last 2 years.

You'll notice in Naval's talk that one of the keys before fundraising is to nail your "high concept" and "elevator" pitch. To that end, we wanted to provide you with some examples of what that may look like.
Before you go out and actually try to meet investors and raise money, it is critical to know a few things about your business and your fundraising strategy. Here are some of those things:What are the different types of Investors?These descriptions are not set in stone, but the types of investors can…
Section 2: Getting Meetings with Angel and Venture Capital Investors
Getting Meetings with Angel and Venture Capital Investors
Below are a series of sample e-mails related to getting introductions and following up and turning that into a meeting. Notice that I intentionally chose some e-mails while we had momentum and some when we had no momentum. I just want you to get a flavor of how things change.E-mail to Prospective In…
Section 3: The Investor's Perspective on Fundraising
Description: This lecture is a video interview of Dave McClure. Dave is known to be straight-forward and honest, and hopefully you will agree that this interview epitomizes that notion. Dave discusses how to reach him and get his attention, what to do when you finally get a meeting, and what type of people are the best to intro you to him. Dave also dives into his own opinions about how to close a funding round and find a lead investor.
Section 4: Creating a Killer Pitchdeck
In this class, Jay Jamison outlines what a perfect pitchdeck looks like. He has experience as an entrepreneur who's raised $7 million for MoonShoot and recently became a Venture Partner at BlueRun Ventures. His presentation was so popular that we received numerous e-mails afterwards asking to e-mail the presentation out to the group. We hope you like it!
14 pages
Many people loved Jay's talk about writing a pitchdeck, but asked for some more information on what a successful pitch deck looks like. This is by no means a perfect deck (I would argue it is only mediocre), but it is a successful deck. It was the exact same presentation Udemy used to raise $1M and is a good example of what you need in a pitchdeck and what slides should look like. That said, keep in mind that angel investors do not care as much about the presentation as VC's. In many of Udemy's pitch meetings, the deck was used as a way to frame the conversation and was only opened after a live demo of the site.
Section 5: The Legal Side of Fundraising
Legal Side of Fundraising
Section 6: Nailing the Pitch Meeting
Nailing the Pitch Meeting
Section 7: Closing Your Financing Round
Closing Your Financing Round

Instructor Biography

Startup University, Startup Courses for Startupers

Startup University is an effort to provide anyone in the world with access to the leading experts in the startup community. The top entrepreneurs and investors from Silicon Valley speak on the record about how they built their businesses. Each series has a specific topic - such as "Raising Capital" or "Social Marketing" and experts on those topics deliver clear, actionable education on the subject. Series are split into multiple lectures so every course by Startup University has between 3-8 parts.

Instructors include Dave McClure (Investor at 500 Startups), Naval Ravikant (Founder of AngelList), Adeo Ressi (Founder of Founder Institute), Dan Martell (Founder of Flowtown), Immad Akhund (Founder of HeyZap), Auren Hoffman (Founder of Rapleaf), and more.

A core focus of Startup University is actionable instruction, so each founder and investor is coached before each talk. They are told to focus entirely on advice people can use and to ignore the traditional fluff you would hear at an industry conference. This focus has made Startup University one of the highest rated and most watched courses on Udemy.

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