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Mobile Marketing University by MCMoby

Pocket Marketing is the next generation of 360 degree marketing.
3.6 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,215 students enrolled
Created by Mike Collins
Last updated 4/2013
$10 $20 50% off
2 days left at this price!
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Master Mobile Marketing
Enter the Next Generation of Pocket Marketing
Master Local Marketing
The MCMoby Platform is no longer available. Please use the platform at
View Curriculum
  • Internet Access
  • Desire to Succeed
  • MCMoby Platform is Optional

(Note: The MCMoby Platform can now be found at

Electronic Marketing Is The Future …

In 2013 a new revolution of marketing is climbing towards its summit and guaranteed critical mass in the next few years. Now is the time to grasp pocket marketing and guarantee your spot in the hottest trend that is not going away. With MCMoby, you gain the capability to engage all of your marketing activities from one platform, including Mobile, Mobile Text, Email, Social Media and Affiliate / Internet marketing.

Learn Mobile CPA Marketing

Watch our detailed training lessons as we explain the in and out of mobile CPA marketing from anexpert who has made thousands a day using the methods taught in our training.

Learn Email Marketing

Learn from copywriting and email marketing gurus how to effectively use email marketing to generate cash on demand.

Learn Text Message Marketing

Learn the real truth about text message marketing and how to make it work in your business.

Learn Offline Marketing

Discover how to use mobile CPA, mobile websites, mobile landing pages and more work for your offline consulting or brick-and-mortar business.

Why Mobile Marketing?

Google calls mobile "To Big To Ignore". Why? Consider this:

6 billion: The number of mobile phone subscriptions worldwide by the end of 2011. That's more mobile phones than toothbrushes (4 Billion estimated).

2 million: number of items EBay sellers are posting each week from their smart phone.

$1.2 Billion: Mobile advertising spending in the United States during the first half of 2012.

Now is the time to learn everything you can about Mobile Marketing for a prosperous 2013

All of these lessons will teach you mobile marketing which may be done with several online resources.

The MCMoby Platform can now be found at

Who is the target audience?
  • Mobile Marketers
  • Internet Marketers
  • Affiliate Marketers
  • Small Business Owners
  • Local Marketers
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Curriculum For This Course
Expand All 63 Lectures Collapse All 63 Lectures 06:15:30
Mcmoby 360 Degree Electronic Marketing
2 Lectures 14:23
Within these modules you will find lessons that contain the how, when, where and who of building online income with mobile CPA, mobile text, mobile websites, email marketing, solo ads, ad swaps, affiliate marketing and offline marketing for both Internet marketers and small business owners. The training is a comprehensive view into using the MCMoby SaaS platform to extend all of those areas of focus listed above, into a 360 Degree Electronic Marketing strategy for your online or offline businesses.
Preview 07:29

Introduction to Mobile Marketing
13 Lectures 58:04
A quick overview of what is mobile marketing.
Introduction to Mobile Marketing

This lesson is a simple assessment designed to help you start thinking about your knowledge level with mobile, what we have coined as your “Mobile IQ”. Assess your current Mobile IQ and get a better understanding of what you need to begin focusing on as you continue through the modules and lessons.
Mobile IQ Assesment

We will cover some of the pros and cons of mobile marketing
The Pros and Cons of Mobile Marketing

In this lesson we will cover the basics of Mobile CPA Marketing including fundamental language and terminology, basic methodologies and the technologies needed to make it happen.
What is Mobile Cost Per Action (CPA) Marketing?

In this lesson we will cover the basics of Mobile SMS Marketing, including fundamentals, language and terminologies to make it happen
What is Text Message or SMS Marketing?

In this lesson we will cover the basics of what is a Mobile Squeeze page.
What is a Mobile Squeeze Page?

A mobile website is a version of a regular website that has been optimized to be viewed on mobile devices and tablets. In this lesson we will explain in more detail how easy it is to create a site on the MCMoby platform and ways you can personally use it, use it for your business, or use it to make money selling to other businesses.
What is a Mobile Website?

A Mobile Application is much like an application that runs on your desktop or laptop, however it is designed to run on a mobile device and takes advantage of the native functions making it easier to read and operate.
What is a Mobile Application?

In laymen’s terms, a QR or Quick Response Code allows for a mobile phone to scan a bar code, much like the UPC code at a grocery store, and display information about the product or service, send a users to a mobile website or a mobile application or even pop up the phone number to call.

In more technical terms defines it as follows:

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.

What is a QR Code?

What is a Mobile Ad Network?

A Mobile Affiliate Network is a company that hosts mobile offers for publishers looking to get traffic to their mobile websites and applications.
What is a Mobile Affiliate Network?

In this lesson we discuss what an Autoresponder is and what its uses for both email and SMS.
What is an Auto Responder and Why Do I Need One?

In this lesson is a overview of what List building is and the importance of.
What is Mobile List Building?
Mobile CPA Explained
4 Lectures 01:01:16
In this lesson we will give you an overview of what Mobile CPA is, how it works and how you can make easy money from it.
How to Get Started With Mobile CPA Marketing

How to Sign up and Get Started with a Mobile CPA Network

How to Sign up and Get Started with a Mobile Affiliate Network

Terms from the video:

A marketing partner that promotes your product or services under a pay-for-results agreement.

Cost Per Action. A form of advertising where payment is dependent upon an action that a user performs. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.

Earnings Per Click. This number is given by dividing your revenue earned by the number of clicks you sent to the offer. For example, if you send an offer 100 clicks and earn $5.00 then your EPC would be $0.05. The higher the EPC, the better performing the offer.

Click through rate. Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they’re intended to do will elicit a click. CTR is one metric Internet marketers use to measure the performance of an ad campaign.

CPM is the cost per thousand for a particular site. An advertiser that charges every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.

CPC CampaignA website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings. Hitwise Search Marketing provides guaranteed traffic at competitive cost per click prices. Due to our relationships with search engines combined with our optimization techniques, the price of marketing your website is lowered drastically.

Cost Per Click. Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.

Conversion RateThis is the percentage of your clicks that generate sales or leads.. This number is given by dividing the number of sale/leads by the number of clicks you send to the offer. For example, if 100 clicks generated 100 visitors to your site, and they generate 5 sales/leads then your conversion rate would be 20%

How to Select an Offer on an Affiliate Network
4 Lectures 21:12
An overview on how to start building your first campaign in Airpush. Including sign-up and funding.
Step-By-Step Building Your First Campaign in Airpush

In this lesson we will cover how to start a new campaign in Airpush.
Campaign Creation in Airpush

In this lesson we will cover targeting using Airpush.
Campaign Targeting in Airpush

In this lesson we will cover some campaign strategies for using Airpush.
Campaign Strategies with Airpush
4 Lectures 24:00
In this lesson we will cover how to sign up for Tapit. Also how to set up your account.
Step-By-Step Building Your First Campaign in TapIt

In this lesson we talk about adding your creatives.
Campaign Creation in Tapit

We will discuss using Tapit targeting
Campaign Targeting in Tapit

Overview on strategies using Tapit.
Campaign Strategies with Tapit
5 Lectures 20:29
An overview of Jump Tap. A premium blind network.
Step-by-step How to build your First Campaign in JumpTap

Adding creatives in Jumptap overview
Jumptap Campaign Creatives

Overview of targeting within Jumptap.
Jumptap Campaign Targeting

Tracking using Jumptap overview
Jumptap Campaign Tracking

In this video we will cover the different categories, bids and wrap up.
Jumptap Campaign Categories, Bids & Wrap Up
Mobile List Building Explained
3 Lectures 13:54
In this video overview we cover building your list using mobile.
Mobile List Building Explained

Part 1 building your mobile lead page with Mcmoby platform.
Building a Mobile Lead Page, Part 1

Part 2 building your lead page for mobile using Mcmoby platform.
Building a Mobile Lead Page, Part 2
How to Research a Niche For Both Desktop and Mobile
4 Lectures 31:29
In this lesson we will cover how to effectively research a niche using desktop.
How to Effectively Research a Niche to Increase Your Chances of Success – Part 1

part 2 on researching a niche
How to Effectively Research a Niche to Increase Your Chances of Success – Part 2

In this lesson we cover using PLR to help research your niche.
How to Effectively Research a Niche to Increase Your Chances of Success – Part 3

In this lesson we cover using Mobile for your research.
How to Effectively Research a Niche to Increase Your Chances of Success – Part 4
How to Promote Your Own Products With Mobile
1 Lecture 14:37
In this lesson we cover how to promote your own products using mobile.
How to Promote Your Own Products With Mobile
How to Build Your List For Next To Nothing Using Mobile
1 Lecture 07:39
In this lesson we will cover building a funnel with the mcmoby platform so that you can start building your list with mobile.
How to Build Your List For Next To Nothing Using Mobile
6 More Sections
About the Instructor
4.5 Average rating
68 Reviews
2,916 Students
2 Courses
Copywriter and Founder of Launch Copy

Mike Collins has been a professional copywriter since the early 1980s. Getting his start in radio, he has written, produced and sold radio and TV advertising campaigns in all 50 states and Canada. 

As the online marketing world exploded, Mike took on the Direct Response Marketing need head on and went on to produce sales copy for 1000s of products.

The founder of Launch Copy , Mike's sales copy is sought after for product launches by some of the biggest names in the business.

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