Mobile Marketing University by MCMoby

Pocket Marketing is the next generation of 360 degree marketing.
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  • Lectures 63
  • Length 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2013 English

Course Description

(Note: The MCMoby Platform can now be found at

Electronic Marketing Is The Future …

In 2013 a new revolution of marketing is climbing towards its summit and guaranteed critical mass in the next few years. Now is the time to grasp pocket marketing and guarantee your spot in the hottest trend that is not going away. With MCMoby, you gain the capability to engage all of your marketing activities from one platform, including Mobile, Mobile Text, Email, Social Media and Affiliate / Internet marketing.

Learn Mobile CPA Marketing

Watch our detailed training lessons as we explain the in and out of mobile CPA marketing from anexpert who has made thousands a day using the methods taught in our training.

Learn Email Marketing

Learn from copywriting and email marketing gurus how to effectively use email marketing to generate cash on demand.

Learn Text Message Marketing

Learn the real truth about text message marketing and how to make it work in your business.

Learn Offline Marketing

Discover how to use mobile CPA, mobile websites, mobile landing pages and more work for your offline consulting or brick-and-mortar business.

Why Mobile Marketing?

Google calls mobile "To Big To Ignore". Why? Consider this:

6 billion: The number of mobile phone subscriptions worldwide by the end of 2011. That's more mobile phones than toothbrushes (4 Billion estimated).

2 million: number of items EBay sellers are posting each week from their smart phone.

$1.2 Billion: Mobile advertising spending in the United States during the first half of 2012.

Now is the time to learn everything you can about Mobile Marketing for a prosperous 2013

All of these lessons will teach you mobile marketing which may be done with several online resources.

The MCMoby Platform can now be found at

What are the requirements?

  • Internet Access
  • Desire to Succeed
  • MCMoby Platform is Optional

What am I going to get from this course?

  • Master Mobile Marketing
  • Enter the Next Generation of Pocket Marketing
  • Master Local Marketing
  • The MCMoby Platform is no longer available. Please use the platform at

Who is the target audience?

  • Mobile Marketers
  • Internet Marketers
  • Affiliate Marketers
  • Small Business Owners
  • Local Marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Mcmoby 360 Degree Electronic Marketing
Within these modules you will find lessons that contain the how, when, where and who of building online income with mobile CPA, mobile text, mobile websites, email marketing, solo ads, ad swaps, affiliate marketing and offline marketing for both Internet marketers and small business owners. The training is a comprehensive view into using the MCMoby SaaS platform to extend all of those areas of focus listed above, into a 360 Degree Electronic Marketing strategy for your online or offline businesses.
Mind Map Overview
Section 2: Introduction to Mobile Marketing
A quick overview of what is mobile marketing.
This lesson is a simple assessment designed to help you start thinking about your knowledge level with mobile, what we have coined as your “Mobile IQ”. Assess your current Mobile IQ and get a better understanding of what you need to begin focusing on as you continue through the modules and lessons.
We will cover some of the pros and cons of mobile marketing
In this lesson we will cover the basics of Mobile CPA Marketing including fundamental language and terminology, basic methodologies and the technologies needed to make it happen.
In this lesson we will cover the basics of Mobile SMS Marketing, including fundamentals, language and terminologies to make it happen
In this lesson we will cover the basics of what is a Mobile Squeeze page.
A mobile website is a version of a regular website that has been optimized to be viewed on mobile devices and tablets. In this lesson we will explain in more detail how easy it is to create a site on the MCMoby platform and ways you can personally use it, use it for your business, or use it to make money selling to other businesses.
A Mobile Application is much like an application that runs on your desktop or laptop, however it is designed to run on a mobile device and takes advantage of the native functions making it easier to read and operate.

In laymen’s terms, a QR or Quick Response Code allows for a mobile phone to scan a bar code, much like the UPC code at a grocery store, and display information about the product or service, send a users to a mobile website or a mobile application or even pop up the phone number to call.

In more technical terms defines it as follows:

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.

What is a Mobile Ad Network?
A Mobile Affiliate Network is a company that hosts mobile offers for publishers looking to get traffic to their mobile websites and applications.
In this lesson we discuss what an Autoresponder is and what its uses for both email and SMS.
In this lesson is a overview of what List building is and the importance of.
Section 3: Mobile CPA Explained
In this lesson we will give you an overview of what Mobile CPA is, how it works and how you can make easy money from it.
How to Sign up and Get Started with a Mobile CPA Network
How to Sign up and Get Started with a Mobile Affiliate Network

Terms from the video:

A marketing partner that promotes your product or services under a pay-for-results agreement.

Cost Per Action. A form of advertising where payment is dependent upon an action that a user performs. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.

Earnings Per Click. This number is given by dividing your revenue earned by the number of clicks you sent to the offer. For example, if you send an offer 100 clicks and earn $5.00 then your EPC would be $0.05. The higher the EPC, the better performing the offer.

Click through rate. Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they’re intended to do will elicit a click. CTR is one metric Internet marketers use to measure the performance of an ad campaign.

CPM is the cost per thousand for a particular site. An advertiser that charges every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.

CPC CampaignA website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings. Hitwise Search Marketing provides guaranteed traffic at competitive cost per click prices. Due to our relationships with search engines combined with our optimization techniques, the price of marketing your website is lowered drastically.

Cost Per Click. Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.

Conversion RateThis is the percentage of your clicks that generate sales or leads.. This number is given by dividing the number of sale/leads by the number of clicks you send to the offer. For example, if 100 clicks generated 100 visitors to your site, and they generate 5 sales/leads then your conversion rate would be 20%

Section 4: AIrpush
An overview on how to start building your first campaign in Airpush. Including sign-up and funding.
In this lesson we will cover how to start a new campaign in Airpush.
In this lesson we will cover targeting using Airpush.
In this lesson we will cover some campaign strategies for using Airpush.
Section 5: Tapit
In this lesson we will cover how to sign up for Tapit. Also how to set up your account.
In this lesson we talk about adding your creatives.
We will discuss using Tapit targeting
Overview on strategies using Tapit.
Section 6: JumpTap
An overview of Jump Tap. A premium blind network.
Adding creatives in Jumptap overview
Overview of targeting within Jumptap.
Tracking using Jumptap overview
In this video we will cover the different categories, bids and wrap up.
Section 7: Mobile List Building Explained
In this video overview we cover building your list using mobile.
Part 1 building your mobile lead page with Mcmoby platform.
Part 2 building your lead page for mobile using Mcmoby platform.
Section 8: How to Research a Niche For Both Desktop and Mobile
In this lesson we will cover how to effectively research a niche using desktop.
part 2 on researching a niche
In this lesson we cover using PLR to help research your niche.
In this lesson we cover using Mobile for your research.
Section 9: How to Promote Your Own Products With Mobile
In this lesson we cover how to promote your own products using mobile.
Section 10: How to Build Your List For Next To Nothing Using Mobile
In this lesson we will cover building a funnel with the mcmoby platform so that you can start building your list with mobile.
Section 11: What is SPAM Email?
Updated Video on What is Spam. Changes have and are happening with email and deliverability.
Section 12: Traditional Email Marketing Explained with Solo Ads
In this lesson we cover using traditional Solo ads to build your list.
Section 13: List Building With Ad Swaps
Build your list using adswaps.
Section 14: Mobile SMS List Building
In this lesson we cover an overview of what SMS is and how it started.
How to create an SMS squeeze page using the mcmoby platform.
How to create an SMS message using the mcmoby platform
How to create an autoresponder message for SMS using the mcmoby platform.
How to create a split test for SMS using the mcmoby platform
How to build a more responsive SMS list.
How to engage your list, customers and prospects using SMS.
Section 15: MCMoby Marketing Platform Tutorials
How to set up an autoresponder message and how to set up a broadcast using the mcmoby platform.
How to set up a text message campaign using the mcmoby platform.
Overview of social profile integration within the mcmoby platform.
In this overview we cover what Spy Scout is and how it works.
In this overview we cover how to use the mobile website builder inside the mcmoby platform.
In this overview we cover how to use web forms for both mobile and desktop using the mcmoby platform.
We will cover how to do split testing with email and sms using the mcmoby platform.
In this overview we cover How to setup landing pages using the mcmoby platform.
How to use the Click to Call feature in the mcmoby platform.
In this overview we cover how to create email templates for your newsletters using the mcmoby platform.
In this video we cover how to use the reporting to find more advanced tracking. 
Section 16: Course Conclusion
1 page
Print this PDF for future reference.
Final Check List
3 questions

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Instructor Biography

Mike Collins, Copywriter and Founder of Launch Copy

Mike Collins has been a professional copywriter since the early 1980s. Getting his start in radio, he has written, produced and sold radio and TV advertising campaigns in all 50 states and Canada. 

As the online marketing world exploded, Mike took on the Direct Response Marketing need head on and went on to produce sales copy for 1000s of products.

The founder of Launch Copy , Mike's sales copy is sought after for product launches by some of the biggest names in the business.

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