I make over $5000 a month passive income profits from selling e-books and video courses – and you can too. Passive income is scalable income where, instead of swapping hours for dollars, you build business assets that, once built, return income month after month – and year after year – without you doing any extra work.
My passive income (see the proof in the course) started to take off as the system I’d created started to “feed itself”.
The system is this: build a website with an email list and sell e-books and video courses on the website, on Amazon and on online learning platforms such as Udemy. And then you can increase the numbers on your email list as your audience on these platforms increases.
The system starts with a website. A branded long-term business asset that is created and continually added to and improved upon. I explain in the course how to do this with WordPress.
The second stage of the system is to start collecting email addresses through this website and I’ll explain the best email marketing techniques.
And, thirdly, of course, we’ll be talking about creating and marketing the digital products. This is the real meat of the course where I’ll show you how to decide on the subject matter of your eBooks and video courses, how to create them and market them so that they keep selling after their launch without you having to lift a finger.
Subjects covered in the course include:
This is not a get rich quick formula. But, if you follow my directions, you will make passive income online and you will grow your business brand online.
Please be aware that this is not a get-rich-quick video course. However, if you do what it says, you will make money online. And what’s more, in the process of following the procedures and techniques laid out, you will also grow an authoritative personal brand, that will greatly benefit both you and your business for years to come.
Introduction to the section about websites and blogging. I encourage you not to skip any videos. However, if you have a website already then you may want to skip the videos on WordPress installation.
At first, I had the completely wrong idea of blogging. I thought it was a kind of a diary written by someone who had a more interesting life than me. I certainly never wanted to tell the world what I had for breakfast that day, and I’d definitely never thought that people would want to read my ramblings.
However, a blog is simply a way for a website to put out content.
Why should you blog? The obvious answer is: to attract traffic to your website, using your blog articles as bait. This is true but it isn’t the only reason.
Use WordPress for your blog. Use Google Analytics for visitor statistics. Use Google's Keyword planner for titles and ideas.
Install Google Analytics on your website. It gives you great information on your visitors as well as ideas of what content and products to create next.
Name your blog
When you go through the WordPress installation process, you will be confronted with a screen asking for the Site Title. This can be changed later. However, you’ll want to put a few keywords in here and narrow the site down to its niche. My site title used to be “Freelance Graphic Designer London”, which worked really well to define my subject matter and attract targeted traffic.
This can be changed later by going to the WordPress administration area, Settings > General and there you can change your Site Title. And you may as well add a Tagline while you’re there.
Create pretty permalinks
Under Settings, click Permalinks. And choose Post name.
This means that all the links to your blog posts and pages are ‘pretty’ (for example: domain.com/pretty-permalink), rather than ‘ugly’ (for example: domain.com/p?=38574).
Change the admin
This strengthens your site’s security. In the WordPress back-end, down the left-hand side, click Users and then Add New. Choose a new, hard to remember, Username and Password, and don’t forget to select Administrator for the Role at the bottom.
You should then log out (top right), log in as the new username you’ve just created and delete your old username.
There are lots of other WordPress essentials mentioned here in this article: Essential WordPress Plug-ins and Website Tasks
Be yourself. Write about what you know. You need to provide value to your audience and the only way you can do that is to blog about stuff you know.
Be honest. Write honestly about who you are, what you do and what you want to achieve, and the passion will come. Don’t think you have to pretend, like I did for a short while, that you’re cleverer than you are. When I started blogging, I thought I’d have to know more about design than I actually did. This was a big mistake because people will always see through it.
Be specific. You need to get specific with your blog post titles. Dive into the details of your niche and split your knowledge up into the smallest pieces possible. Write specific headlines with lots of keywords that your audience will be searching for and be interested in. You will get more traffic from Google, visitors will be more engaged with your writing and, furthermore, they’ll be more likely to buy from you.
Blogging is not a quick fix solution. You need to be doing it regularly over a significant period of time before you see results. So you need to develop a habit to do this.
I make sure I write a blog post every weekend and publish it on Monday afternoon on my site at RobCubbon.com
Show yourself that you’re doing the right thing. So, install Google Analytics www.google.com/analytics/ and in the dashboard, go to Acquisition > Campaigns > Organic Keywords. This will show you all the Google traffic that’s coming in and some of the keywords that people are using to find it. Seeing people coming to your blog as a result of regular posting will make you more likely to continue. And you should continue.
Looking at the keywords is very interesting because it will show you what people typed into Google before they arrived on your site. This can give you ideas for future blog posts. And again, looking at the keywords in Google Analytics is great market research, as you’re reading words from the horse’s mouth, so to speak.
Put content out there, regularly.
“Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content,
we still want to return it.”
Matt Cutts, Google
You must have a website where you can communicate with an audience and collect email addresses. Let's see what you've learned about this cornerstone of business.
A conclusion to this section of the course includes a heart felt plea that you don't ignore one of your most priceless business assets: a website with constantly updated great, relevant content. Please build this asset and continually add to it every week!
An introduction to this section on building an email list, creating a relationship with your followers and selling to that list.
What is so amazing about email marketing? Your email list evangelises, gives you ideas, makes you money and allows you to guarantee sales at specific times during launches on platforms which ensures increased sales further down the line.
An extra video to show you how to offer and deliver a free e-book (lead magnet) as an incentive to join an email list. I show you on another site with Aweber, how you can deliver the free e-book after the prospects have clicked the link in the confirmation email. It can either be delivered on the Thank You page you go to after they click the confirmation link (as per the example in the video). Or in the Thank You email they receive after they've clicked the confirmation link. Or both.
Adding a lead magnet will seriously increase conversions on your site.
It's crucial to have the right relationship with your email list. This gets you market research, raving fans and sales!
Conclusion to this section.
An introduction to this section.
How to write a book. Plan – Research – Write – Edit. Marketing starts at the very beginning and is harder than actually writing the book.
Get an account at kdp.amazon.com, upload a Word doc and you're a published author.
Legal disclaimer attached in a Word Doc. You can add this to the end of your book.
Please see downloadable materials for a more detailed description of the Kindle launch strategy plus place where you can promote your book when it's free.
Other e-book platforms
Your own platform!
What sort of video you can make to build your brand and make money and why I think it's a good idea that you should.
If you use a Mac, get Screenflow for screencast recording and video editing.
If you have a PC use Camtasia
General rules for video creation with YouTube, Udemy and online learning platforms in mind.
YouTube is a great research tool for what does well on video
Add links to your squeeze page in you YouTube annotations and other secrets to grow a brand with YouTube.
How you can determine a best selling course subject from your expertise.
How to maximize your earnings on different online learning platforms.
Udemy is one of the easiest places to upload video and structure a course, it still takes some doing though, so this video will show you how.
How to use Udemy's coupons and announcement system to your advantage by selling to your own students each month.
Check if you're up to speed on info-product creation and marketing
Conclusion to this section.
An introduction to this short bonus section.
This is how I free up my time and get my mind ready for content creation.
Your email list, your website and your presence on platforms such as Udemy, Amazon, YouTube, etc., should be cross-linked enabling upsells and downsells so that the system feeds itself.
Final thoughts to send you on your way.
PDF with all the links to the special offers and FREE courses is available as a downloadable material.
I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.
I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.
Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.
I'm driven to help people experience the positive side of entrepreneurship, not the negative.
I also build brands, create websites and run marketing campaigns for my clients.
My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.