Lean Canvas Course

Jumpstart Your First Business Model With This FREE 5-part Course
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  • Lectures 5
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

We live in an age of unparalleled opportunity for innovation. With the advent of the Internet, cloud computing, and open source software, the cost of building products is at an all-time low. Yet, the odds of building successful startups haven’t improved much.

Most startups still fail.

When entrepreneurs get hit by an idea they either rush towards building out their solution or rush towards finding investors. Both of these approaches take a lot of time and energy, and can be overwhelming.

They are also backwards.

The number one reason startups fail is not because they fail to build what they set out to build, but because they spend too much time, money, and effort building the wrong product.

I attribute the entrepreneur’s, often unbridled and singular, passion for the solution as the top contributor to this failure. People place too much emphasis on the original idea but studies conducted on product success and failure tell a different story.

It has been statistically shown that most initial ideas don't work as anticipated. Rather, what separates successful entrepreneurs isn't starting with that perfect idea (or Plan A) but finding a plan that works before running out of resources.

That last part is key.

This course will show you how.

What are the requirements?

  • None

What am I going to get from this course?

  • How to capture your vision on a single page
  • Refining your vision into a bullet proof business model
  • Finding a compelling problem that is worth solving
  • The critical components of different business models
  • How to de-risk your plan through conversations
  • What matters most to investors

Who is the target audience?

  • Entrepreneurs
  • Intrapreneurs
  • Other visionaries charged with bringing bold new ideas into the world

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Most Products Fail
This lecture will cover the top reasons why products fail and provide an alternate approach to vetting and building new products. 
Section 2: Capture Your Business Model in 20 Minutes

This lecture will show you how to capture your business model in under 20 minutes.

Section 3: Now, Bulletproof Your Business Model

This lecture will highlight the top 10 business model pitfalls and tell you how to avoid them.


With your business model created, your next step is prioritizing risks.


This lecture will show you how to systematically test your business model through experiments.

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Instructor Biography

Ash Maurya, Helping Entrepreneurs Succeed

"Life's Too Short to Build Something Nobody Wants".

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.

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