First Steps in Web Analytics

This course aims to demystify the complexity of web analytics because If it's not worth measuring, it's not worth doing.
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  • Lectures 13
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Businesses from big to small without a good analytics system, can be FLYING BLIND!

Could you answer to these questions: Where is my business going? How did it get where you are? You need Web Analytics to MEASURE your data!

Analyzing your websites traffic and then finding ways to improve on it is the name of the game. With Web Analytics numbers appear definitive and ACTIONABLE.

Web analytics can help us understand what users are doing and how they interact with our content. As analytics can be used as a tool for market research and how to improve the effectiveness of a website’s content.

Learn more about web analytics with our introduction course.

Course Content:

  • Don't Fear Analytics
  • Why You need Analytics
  • Analytics Terminology
  • Defining Your KPIs, Targets, Dimensions
  • How to measure a Lead
  • How to measure your content

and...much more... We wish you a Happy Learning!

What are the requirements?

  • Smartphone, Laptop, Desktop, Tablet
  • And...Hunger to Learn!

What am I going to get from this course?

  • Learn Analytics Terminology
  • Learn How to Measure Your Site's Success
  • Learn How to Measure Your Lead
  • Learn Analytics Framework (Before You Open Your Tool)
  • Define Your KPIs, Tagret's, Dimensions, Segments
  • Learn How to Measure Your Content

Who is the target audience?

  • Beginners, startups, marketers, entrpreneurs, business people, freelancers
  • Anyone who is responsible for running and maintaining content marketing
  • Anyone who is responsible for running and maintaining social media accounts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Web Analytics Made Easy

Introduction to Analytics Course!


Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!


Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.


Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.


Continues from previous lesson.


In this lesson you will learn how to measure your site's success.


There are important points you have to consider before you even download your Google Analytics code.


In this Lesson We will Define Your KPIs, Targets and Dimensions.


Here we will define your segments :)


In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.


Continues from previous lesson.


Here you can crunch the numbers and slice and dice your leads.

What's next?

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
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