First Steps in Web Analytics
4.4 (19 ratings)
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First Steps in Web Analytics

This course aims to demystify the complexity of web analytics because If it's not worth measuring, it's not worth doing.
4.4 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,169 students enrolled
Last updated 10/2015
English
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Current price: $10 Original price: $55 Discount: 82% off
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn Analytics Terminology
  • Learn How to Measure Your Site's Success
  • Learn How to Measure Your Lead
  • Learn Analytics Framework (Before You Open Your Tool)
  • Define Your KPIs, Tagret's, Dimensions, Segments
  • Learn How to Measure Your Content
View Curriculum
Requirements
  • Smartphone, Laptop, Desktop, Tablet
  • And...Hunger to Learn!
Description

Businesses from big to small without a good analytics system, can be FLYING BLIND!

Could you answer to these questions: Where is my business going? How did it get where you are? You need Web Analytics to MEASURE your data!

Analyzing your websites traffic and then finding ways to improve on it is the name of the game. With Web Analytics numbers appear definitive and ACTIONABLE.

Web analytics can help us understand what users are doing and how they interact with our content. As analytics can be used as a tool for market research and how to improve the effectiveness of a website’s content.

Learn more about web analytics with our introduction course.

Course Content:

  • Don't Fear Analytics
  • Why You need Analytics
  • Analytics Terminology
  • Defining Your KPIs, Targets, Dimensions
  • How to measure a Lead
  • How to measure your content


and...much more... We wish you a Happy Learning!

Who is the target audience?
  • Beginners, startups, marketers, entrpreneurs, business people, freelancers
  • Anyone who is responsible for running and maintaining content marketing
  • Anyone who is responsible for running and maintaining social media accounts
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 50:26
+
Web Analytics Made Easy
13 Lectures 50:26

Introduction to Analytics Course!

Preview 01:44

Afraid of Analytics? Don't Fear Analytics, We'll Make It Simple For You!

Preview 03:15

Analytics is as important as having business objective, whatever is the purpose of the website you need analytics.

Preview 05:00

Here you will fin Glossary of commonly used terms in Analytics to help you sort your way through your Web Analytics Program and increase your Website visibility.

Preview 06:13

Continues from previous lesson.

Analytics Terminology: Understand Your Traffic - Part 2
03:32

In this lesson you will learn how to measure your site's success.

How to Measure Your Site's Success
04:54

There are important points you have to consider before you even download your Google Analytics code.

Analytics Framework: Before You Open Your Tool
05:07

In this Lesson We will Define Your KPIs, Targets and Dimensions.

Defining Your KPI's, Targets, Dimensions
04:21

Here we will define your segments :)

Defining Your Segments
02:35

In this lesson we will share with you the main key performance indicators that you can apply to your business immediately.

Key Performance Indicators Examples (in detail)
05:15

Continues from previous lesson.

Interaction, Transactional and Geo Targeting KPIs
03:17

Here you can crunch the numbers and slice and dice your leads.

How to Measure Value of a Lead
04:00

What's next?
01:13
About the Instructor
iMarketer Training
4.2 Average rating
398 Reviews
17,774 Students
37 Courses
Internet Marketing 101

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