Adwords 101: Get More Customers with Search Marketing

Learn to use Google Adwords. Reach new customers, test your product or startup idea, and launch your first campaign.
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  • Lectures 34
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2012 English

Course Description

Note: Make sure to watch the videos in HD. This course was updated in 2015.

About this Google Adwords course:

Google Adwords is a marketer's best friend. If you are looking to reach new customers, test your product idea (or even test a start-up idea) this course is for you. In this Adwords introductory course you will learn how to create your first ad campaign and you will actually get to see your ads live on Google Adwords. (How exciting is that?)

Here are some of the topics we'll dive into:
- What is Google Adwords and how it works
- Keyword match types and campaign settings
- Account set up and best practices
- Launching your first Adwords ads

Throughout this course you will learn that it is not necessary to spend thousands of dollars to make online marketing work for you - and your company.

Upon completing this course you will know:
- What is Google Adwords and how to use it to your advantage
- How to properly set up your Google Adwords campaigns (emphasis: properly)
- The industry best practices - which will ensure that you are not wasting your money on useless clicks

If you have any questions, or specific requests, please let me know - I'm here to help!

Note: As with all Udemy courses, you have 30-day money back guarantee :) (But no worries, you won't need it.)

What are the requirements?

  • General understanding of the internet - that's it

What am I going to get from this course?

  • By the end of this course you will have a good understanding of Adwords
  • You will be able to launch your own advertising campaigns
  • You will understand the different keyword types (broad, phrase, exact and negative)
  • You will understand how Paid Search works - and how Google makes millions
  • You will be able to ranks for specific keywords - such as your company name or product
  • You will be able to create effective ad copy

Who is the target audience?

  • Digital Marketers and those involved in online advertising
  • Companies looking to increase their online presence
  • Entrepreneurs and business owners looking for additional leads and customers
  • Individuals looking to launch an online business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome
Quick class preview + Introduction to SEM (Search Engine Marketing)
Section 2: Learning Google Adwords From Scratch
Introduction to Adwords
Keyword Match Types
The Importance of Ad Relevancy
Relevant Landing Pages FTW
Demo: Landing Pages in the Wild
Adwords Account Structure
Troubleshooting Your Campaign
Creating a Campaign
Keyword Strategy and Tools
Google Keyword Planner
Google Analytics and Adwords
It's All About Quality Score
Increase Your CTR with Ad Extensions
Go Faster with The Adwords Editor
Section 3: From Zero-to-Live: Creating Your First Adwords Campaign
Let's Start a New Campaign
Keyword Research: Getting Keyword Ideas From Your Site
Keyword Research: Getting Keywords Ideas from Other Keywords
Creating Keyword Buckets
Creating Keyword Buckets Part II
Competitive Research
Bulk Uploading Keywords
Bulk Uploading Ads
Creating Campaign Sitelinks
Using Dynamic Keyword Insertion
Tracking Conversions Inside Adwords
Campaign Settings via the Interface
Campaign Setting via the Editor
Getting Started with Remarketing
Adding Your Remarketing Tag
Creating Your First Remarketing Campaign
Reporting: Search Query Report
Advanced Adwords Reports
Advanced Adwords Reports Part II - Ad Serving Reports

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Instructor Biography

Carl Sednaoui, Google Adwords and Facebook Ads Expert

Over the last 5 years, Carl's had the pleasure of working with a vast array of clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. He has extensive experience in Paid Search, Paid Social, SEO and online marketing as a whole.

Carl is also the co-creator of MailCharts a tool that helps you track and understand how your competitors use email marketing.

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