Adwords 101: Get More Customers with Search Marketing

Learn to use Google Adwords. Reach new customers, test your product or startup idea, and launch your first campaign.
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  • Lectures 34
  • Contents Video: 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2012 English

Course Description

Note: Make sure to watch the videos in HD. This course was updated in 2015.

About this Google Adwords course:

Google Adwords is a marketer's best friend. If you are looking to reach new customers, test your product idea (or even test a start-up idea) this course is for you. In this Adwords introductory course you will learn how to create your first ad campaign and you will actually get to see your ads live on Google Adwords. (How exciting is that?)

Here are some of the topics we'll dive into:
- What is Google Adwords and how it works
- Keyword match types and campaign settings
- Account set up and best practices
- Launching your first Adwords ads

Throughout this course you will learn that it is not necessary to spend thousands of dollars to make online marketing work for you - and your company.

Upon completing this course you will know:
- What is Google Adwords and how to use it to your advantage
- How to properly set up your Google Adwords campaigns (emphasis: properly)
- The industry best practices - which will ensure that you are not wasting your money on useless clicks

If you have any questions, or specific requests, please let me know - I'm here to help!

Note: As with all Udemy courses, you have 30-day money back guarantee :) (But no worries, you won't need it.)

What are the requirements?

  • General understanding of the internet - that's it

What am I going to get from this course?

  • By the end of this course you will have a good understanding of Adwords
  • You will be able to launch your own advertising campaigns
  • You will understand the different keyword types (broad, phrase, exact and negative)
  • You will understand how Paid Search works - and how Google makes millions
  • You will be able to ranks for specific keywords - such as your company name or product
  • You will be able to create effective ad copy

What is the target audience?

  • Digital Marketers and those involved in online advertising
  • Companies looking to increase their online presence
  • Entrepreneurs and business owners looking for additional leads and customers
  • Individuals looking to launch an online business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome
Quick class preview + Introduction to SEM (Search Engine Marketing)
Preview
02:38
Section 2: Learning Google Adwords From Scratch
Introduction to Adwords
Preview
08:15
Keyword Match Types
02:01
The Importance of Ad Relevancy
01:32
Relevant Landing Pages FTW
02:22
Demo: Landing Pages in the Wild
04:01
Adwords Account Structure
06:15
Troubleshooting Your Campaign
06:44
Creating a Campaign
28:47
Keyword Strategy and Tools
01:41
Google Keyword Planner
16:31
Google Analytics and Adwords
03:10
It's All About Quality Score
11:54
Increase Your CTR with Ad Extensions
03:06
Go Faster with The Adwords Editor
08:25
Section 3: From Zero-to-Live: Creating Your First Adwords Campaign
Let's Start a New Campaign
00:34
Keyword Research: Getting Keyword Ideas From Your Site
03:11
Keyword Research: Getting Keywords Ideas from Other Keywords
01:50
Creating Keyword Buckets
03:00
Creating Keyword Buckets Part II
04:19
Competitive Research
04:41
Bulk Uploading Keywords
10:38
Bulk Uploading Ads
08:30
Creating Campaign Sitelinks
04:00
Using Dynamic Keyword Insertion
03:04
Tracking Conversions Inside Adwords
03:56
Campaign Settings via the Interface
02:04
Campaign Setting via the Editor
12:26
Getting Started with Remarketing
05:40
Adding Your Remarketing Tag
02:03
Creating Your First Remarketing Campaign
05:13
Reporting: Search Query Report
03:33
Advanced Adwords Reports
02:25
Advanced Adwords Reports Part II - Ad Serving Reports
03:00

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Instructor Biography

Carl Sednaoui, Google Adwords and Facebook Ads Expert

Over the last 5 years, Carl's had the pleasure of working with a vast array of clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. He has extensive experience in Paid Search, Paid Social, SEO and online marketing as a whole.

Carl is also the co-creator of MailCharts a tool that helps you track and understand how your competitors use email marketing.

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