How To Build A Sales Funnel For Your Small Business

Learn how to maximize your customers' lifetime value ... automatically!
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  • Lectures 38
  • Contents Video: 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

This is a step-by-step course that teaches you how to plan, implement, and optimize a sales funnel for your small business.

You will learn about:

  • Planning your sales funnel
    • How to convert visitors into customers
    • How to maximize your customers' lifetime value
  • Email Marketing
    • How to create lists
    • How to segment your lists
    • How to setup automation
  • Opt-in Forms
    • How to actually setup an opt-in form - with, or without a website
    • How to optimize your forms
  • Driving Traffic
    • Through paid advertising like Facebook and Adwords Express
    • Inbound Marketing

I leave nothing out - step-by-step, and if you have a question - I'm here for you!

What are the requirements?

  • Need a basic understanding of business (selling)

What am I going to get from this course?

  • Plan a sales funnel for their business
  • Take the sales funnel plan and actually implement it
  • Optimize their sales funnel to maximize customer lifetime value
  • Learn how to drive traffic to their funnel

What is the target audience?

  • Small business owners
  • Entrepreneurs
  • Sales and marketing managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Planning
Introductory Video
15:56
The 3 Ps
06:48
Lead Magnet
04:30
Funnel Length
01:51
Email Series
06:46
Mapping the Emails
10:47
Multiple Funnels
02:15
Sales Pipelines
03:05
Types of Sales
10:31
Length of Pipeline
03:06
Pipeline Series
04:47
Pipeline Example
06:34
Pipeline Closing
00:54
Writing Emails
06:54
Email Organization
01:14
Section 2: Implementation
What You'll Need
08:22
You Don't Need MailChimp
01:03
Register for MailChimp
01:43
02:04

NOTICE: Whether you use MailChimp or not, I recommend making a different list for each funnel and pipeline, as opposed to segmentation only by "list fields" or "merge tags".

List fields and/or merge tags are still great and can certainly be used in many instances; however, when it comes to efficiency over time - I've found having different lists to be easier to manage.

This way, you'll just move a person from one list to another instead of messing around with list fields/merge tags.

If this sounds confusing, never hesitate to reach out to me!

02:04

NOTICE: Whether you use MailChimp or not, I recommend making a different list for each funnel and pipeline, as opposed to segmentation only by "list fields" or "merge tags".

List fields and/or merge tags are still great and can certainly be used in many instances; however, when it comes to efficiency over time - I've found having different lists to be easier to manage.

This way, you'll just move a person from one list to another instead of messing around with list fields/merge tags.

If this sounds confusing, never hesitate to reach out to me!

10:36

NOTICE: Whether you use MailChimp or not, I recommend making a different list for each funnel and pipeline, as opposed to segmentation only by "list fields" or "merge tags".

List fields and/or merge tags are still great and can certainly be used in many instances; however, when it comes to efficiency over time - I've found having different lists to be easier to manage.

This way, you'll just move a person from one list to another instead of messing around with list fields/merge tags.

If this sounds confusing, never hesitate to reach out to me!

NOTICE: At around 3:36 in this video, I talk about segmenting the users based on list fields/merge tags. If you made separate lists for each funnel and pipeline, you won't have to segment this way. You'll only have to select the list you want the email series to send to! This should make it easier.

Hit 'em Again
05:44
Setup Pipeline
06:59
Moving Customers
02:54
Section 3: Optin Forms
Intro to Optin Forms
03:44
No Site
03:36
With Site
03:00
Hello Bar
06:46
WordPress Site
05:55
Facebook Page
02:28
Section 4: Types of Pages
Types of Pages
07:46
Section 5: Optimization
Optimization Overview
02:14
Email Optimization
03:09
Landing Page Optimization
04:25
Section 6: Advertising
Advertising Overview
02:55
Facebook Advertising
04:52
Adwords Express
05:34
Inbound Marketing
04:29

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Instructor Biography

Nathan Williams, Founder at Crazy Eye Marketing

I build sales funnels.

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