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How To Brand Your Social Media Channels Like An Expert

Social Media Best Practice: Free Tools To Design And Brand Your Social Media Channels Like An Expert
4.0 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,749 students enrolled
Created by Rachel Beaney
Last updated 10/2016
English
$10 $45 78% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 8 mins on-demand audio
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Social Media Best Practice: Tools To Design And Brand Your Social Media Channels Like An Expert

Course Last Reviewed January 2016

Do you want to be able to design your social media channels like an expert?

Do your social media channels need a design overhaul? Are you about to set up social media channels and want to make sure they look professional?

This course runs through everything you need to know when working on the branding and design of your Facebook, Twitter, Pinterest or Instagram channels.

The course covers how to pick a username, what to consider and what to include when you’re creating a profile picture and cover image, and what the essentials are when creating your social media description or bio.

Why take this course?

Do you want to make your social media channels look like they've been professionally designed?

Would you like to make it easier for your customers to find your social media channels?

Do you want to make your social media channels more effective at coming up in search?

Are you worried you’re losing customers because your social media channels don’t look well-designed?

Would you like to know the free tools that can help design your social media channels?

In this course:

In this course, you will learn to optimise your social media channels, looking at the usernames and descriptions in terms of audiences, SEO and accessibility. You will look at your images including profile pictures and cover images, including how to leverage them for brand exposure and as an additional marketing tool.

About your course instructor:

Rachel Beaney is a social media specialist, having worked for nearly a decade in the digital media space. She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.

Rachel is passionate about teaching and helping people get the most out of digital and social media for their businesses.

Student reviews of this course:

“Excellent course

Rachel provides great tips on how to optimize your social media presence and brand. I love that she provides visual and audio lectures, since everyone learns differently. She also provides downloadable sheets to help you in the process.

One of my favorite parts of her lectures were how to locate free tools when tweaking the visual aspects of your social media accounts. I highly recommend this course.”

- by Margaret Lovell, with a five-star review.

Who is this course for?

Are you a small business owner looking for tips on how to make your social media channels pop without spending a lot of cash?

Are you in marketing manager who runs a brand social media channel that needs an overhaul?

Are you a social media manager juggling too many accounts and you’re after some ideas to help see your channels in a fresh way?

What the course is covers:

• How to select a username that is findable by both customers and SEO across Facebook, Twitter, Pinterest and Instagram.

• You will learn what to consider when designing your profile picture across all key social networks

• You will learn what to include in your Cover image or background image and how often to update it.

• You will learn how to use cover images for promotions and additional information about your business.

• You will find out about free tools and resources to help you design your social media images.

• You will learn about the little-known features to switch on Facebook to give your customers more opportunities to get in touch.

Take the course:

Before we jump into it, this course does not include social media day-to-day management tips or social media strategy. This is looking exclusively at how to make your social media channels look their best.

And, of course, if you don't like the course for any reason, you can request a full refund within the first 30 days, no questions asked.

What are the requirements?

• You will need a computer or smartphone

• You need a basic understanding of social media channels

• You will either already have business social media channels set up, or are thinking of launching some.

• You’re ready to breathe new life into your social media channels.

What are you going to get from this course?

• 2 hours of lectures and 21 courses

• Understand how to select usernames keeping search in mind

• Understand how to create business profile pictures that are relevant to your business, clear and captivating.

• Understand how to design profile cover images and see how they can be used as a marketing tool

• Learn where to go for free tools and resources to design your social media cover images without knowing graphic design

• Understand how to write your description and bio areas to ensure it is relevant to multiple audiences

• Learn about additional tools that can be leveraged on social media channels like Facebook to give your businesses more opportunities for a sale.

• See case studies in how other small businesses brand their Facebook, Twitter, Instagram and Pinterest account for their social media for marketing.

Who is the target audience?

• Do you revise your social media branding for your small business so you can increase your social media marketing?

• Do you need to increase your personal branding using social media?

• Do you have a small business and you need to refresh your Facebook, Twitter, Instagram or Pinterest designs?

Who is the target audience?
  • Are you a small business owner looking for tips on how to make your social media channels pop without spending a lot of cash?
  • Are you in marketing manager who runs a brand social media channel that needs an overhaul?
  • Are you a social media manager juggling too many accounts and you’re after some ideas to help see your channels in a fresh way?
  • Before we jump into it, this course does not include social media day-to-day management tips or social media strategy. This is looking exclusively at how to make your social media channels look their best.
Students Who Viewed This Course Also Viewed
What Will I Learn?
Understand how to select usernames keeping search in mind
Understand how to create business profile pictures that are relevant to your business, clear and captivating.
Understand how to design profile cover images and see how they can be used as a marketing tool
Learn where to go for free tools and resources to design your social media cover images without knowing graphic design
Understand how to write your description and bio areas to ensure it is relevant to multiple audiences
Learn about additional tools that can be leveraged on social media channels like Facebook to give your businesses more opportunities for a sale.
See case studies in how other small businesses brand their Facebook, Twitter, Instagram and Pinterest account for their social media for marketing.
View Curriculum
Requirements
  • You will need a computer or smartphone
  • You need a basic understanding of social media channels
  • You will either already have business social media channels set up, or are thinking of launching some.
  • You’re ready to breathe new life into your social media channels.
Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 01:07:50
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Introduction
2 Lectures 02:18

In this lecture, we meet Rachel and get an overview of what is covered in this course.

Preview 01:25

Just what's in the course ahead?

Course Overview
00:53
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Why is it important to have a well designed social media channel?
3 Lectures 06:50

What is the importance of social media branding and design? Find out how social media design can hinder or help your business.

Preview 01:14

In this lecture, we go through the terminology of what we will be covering in more depth in the course, exploring cover images, profile pictures, usernames and descriptions.

Preview 04:10

Why is it essential to have a consistent look across your social media channels? We cover the basics of how to can cement your brand in the eyes of your customers.

Preview 01:26
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How do I create usernames which right for my business?
5 Lectures 14:01

There's more to a username than meets the eye. Find out what to consider and what to avoid when selecting a username for your social media channels.

Preview 05:28

How do you create a web address for your Facebook page like Facebook.com/yourbusiness? Find out.

How to Create a Custom Facebook URL?
02:33

If you've got your usernames, but want to change them, don't fret! Here's the tips on how to smoothly change your usernames without losing your audience.

How to change my usernames?
02:52

Want to ensure your usernames are consistent across your networks? Here's a quick exercise you can do before you start...

How do we create consistent usernames?
01:21

What about your usernames? Let's turn what we've learned into an exploration looking at how your customers will find your accounts.

Let's look at your usernames...
01:47
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How to make my social media images look professional?
5 Lectures 18:04

What do you need to keep in mind when selecting a profile picture?

What do I need to consider when updating my page profile picture?
04:09

What do we need to consider when adding Cover Images?

What do I need to consider when updating my page cover photo?
03:07

What free tools can I use to design my cover images? Lets find out.

What free tools can I use to design my cover images?
07:41

Let's take a look at the images you've selected. Do they represent your business as well as they could?

Are your images up to scratch?
01:54

Let's review how your username and profile picture combine to make your channels easy to find.

Is your account optimised for Search?
01:13
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How to ensure my About section is SEO optimised?
2 Lectures 10:10

What do we need to keep in mind with the About Us section?

What needs to be included in the About Us section?
07:59

Let's review your social media accounts and see if the About section is optimised.

Is your About section optimised?
02:11
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What additional tools can I use to improve my business on social media?
1 Lecture 06:01

What are the additional tools I can add to Facebook to improve the opportunities for my customers to get in touch?

What additional optimisations can I add to Facebook?
06:01
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Summary
4 Lectures 02:26

The checklist of all your design and branding tasks in one place.

The Social Media Branding Checklist
1 page

Review the essential considerations for social media design and branding, drawing on case studies.

What to include on your social media channels
7 pages

Let's recap what we've learnt!

Course Summary
01:04

Find out about how to take my other courses and to access more deals!

Student Offer
01:22
About the Instructor
4.5 Average rating
103 Reviews
5,448 Students
4 Courses
Digital and Social Media Specialist

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.

She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web.

She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.

Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.

Rachel lives in Sydney, Australia and in her spare time, creates clay animation.

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