Growth Hack the App Store - App Marketing for Beginners
4.5 (13 ratings)
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Growth Hack the App Store - App Marketing for Beginners

Tricks I've used to hack multiple apps' marketing and grow downloads 2x (once even for a Top 5 ranking iPhone app)
4.5 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
590 students enrolled
Created by Grayson Smith
Last updated 10/2013
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • 16+ videos of straight forward, actionable content
  • Learn the mindset and approach of an effective growth hacker
  • Learn App Store user flow thinking
  • Learn how to properly optimize and market your app in the App Store
  • Learn how to do app SEO/ASO without any paid tools
  • Have fun & get to know each other
View Curriculum
  • A passion for bringing a great app to the world
  • An iPhone

** Edit - A BIG THANK YOU to all 500+ of you for enrolling. So glad to have you, I never expected so many people would be interested in app marketing. You guys are the best. **

This course includes 14 easily understandable lessons + 2 bonus lessons.

At the end of these 16 videos you will have an actionable plan for how to growth hack your App Store marketing and level up from beginner to pro iOS app marketer.

In each section we'll first cover the basics of how to best market and optimize your app.

Then we will dive into specific tactics & techniques you can apply yourself.

I've worked hard to make the videos to the point, easy to understand, and focus on what can really GROW your app 10x (not just metric pushing gimmicks), and I hope it shows!

The theory and tactics covered are focused on app marketing for the iOS 7 and iOS 6 App Stores.

P.S. I love talking with anyone interested in app marketing. If you want to get in touch with me shoot me an email at

Who is the target audience?
  • Indie iOS Developers
  • App marketers
  • Entrepreneurs
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Curriculum For This Course
16 Lectures
The Growth Hacker Mentality
1 Lecture 08:43

In this intro lecture we'll go over what it take to be a growth hacker in any business.

  1. Be up to date on the app market
  2. Take time out of your day to study trends in the App Store
  3. Be in touch with changes in technology (APIs, SDKs, iOS updates, and algorithm changes should mean the world to you)
  4. Be data driven (don't change something unless you can measure and track it to key metric)
  5. Stick to a singular focus for the day (or week)
  6. Adapt to what your users want (fall in love with the problem you're solving, not your app itself)
  7. Be creative

Preview 08:43
3 Conversion Levers of the App Store
2 Lectures 14:06

Learn the ins and outs of the iOS App Store.

  • Featured Apps
  • Top Charts
  • How users use search
  • User path through the App Store
  • The basics of App Store Optimization (ASO)
  • The importance of hacking your App icon and App Store screenshots
Preview 11:05

In this lecture learn the three things I have found make the most impact on app downloads.

On average users spend only 5 seconds deciding whether or not they will download your app. Learn here how to capitalize on this buying spontaneity.

3 Most Important Conversion Levers in App Store Marketing
Hack Your App's Visibility
3 Lectures 28:48

Learn the basic do's and don'ts of keyword optimization in the App Store. Learn what Apple likes and doesn't like, and the best ways to target the users who will make you the most revenue.

Visibility and Keyword Optimization for Beginners

Here we'll dive deeper into how users think when navigating the App Store and go into some more advanced ASO discussion.

We'll also discuss briefly the pros and cons of the paid ASO services (Searchman and SensorTower) and how they can benefit you.

Keyword Rinsing Tactics

Here I'll share with you my own strategy on taking advantage of the juice you get from updating your app and a few other ninja ways of getting into your potential user's head.

Growth Hacking your App's Visibility
Hack Your App's Download Conversion Rate
6 Lectures 33:58

Here we'll discuss the basic do's and don'ts of having a catchy app icon, a staple of good app store optimization (ASO).

Your app icon is one of the single most important things in persuading a user to download your app. It gives a sense for the design of your app itself as well as reflects your app's function.

Getting a Great App Icon

In this lecture I'll share with you a few data-driven ninja techniques for having an app icon that your users are naturally drawn to.

Hacking your App Icon to Boost Click Through Rates

Here we'll discuss the basics of App Store screenshot design, and how to take advantage of this crucial space given to you to market your app.

Getting Great Screenshots

Good screenshots are directly correlated with boosted app downloads. Here we'll talk about how important it is to maximize downloads so you can in turn maximize active users and in-app IAP revenue.

Hacking your Screenshots to Boost Downloads

Reviews are also crucial to marketing your app in the App Store. One of Apple's latest algorithm updates has put even more emphasis on the importance of great reviews. In this lecture we'll talk about how reviews are done in iOS 6 and iOS 7 and tactics for boosting downloads with positive reviews.

Getting Great App Reviews

Your customers are your greatest asset.

They are often also an overlooked asset when optimizing in the App Store.

The feedback they give you is literally a gold mine to making more money off your app and improving the user experience.

In this talk we'll discuss how to turn customers into crazy loyal patrons of your app.

Hacking Reviews to Get Freakishly Loyal Customers (aka Being Customer Centric)
Hack Your User Base to get Even More Downloads
2 Lectures 19:44

In this lecture we'll shift gears and begin to talk more about your product (app) itself and how you can leverage your user base.

I'll also explain to you the most important things to focus on in the beginning when marketing your app. Don't let "noise" from users and your feelings distract you! You're almost there.

Your Users Owe You Nothing (Focus on Usability)

We'll wrap up the course with a discussion of one of the hottest buzz words in tech these days - innovation.

The Khairi Method (The Hows and Whens of Innovation)
Bonus: What's Worked for Me
2 Lectures 09:35
5 Marketing Mistakes to Avoid as an Indie iOS Developer

Moving Forward: Your Path to Becoming a Growth Guru

Here's a quick quiz for those of you who'd like to test yourselves.

For those of you who don't... get out there and start hacking the App Store! And keep in touch - always love to hear stories from you guys, success or failure.

Remember failing is a GOOD thing... it teaches you what doesn't work

And don't miss the bonus lectures below, especially lecture 16.

6 questions
About the Instructor
Grayson Smith
4.5 Average rating
13 Reviews
590 Students
1 Course
iOS App Product Growth

Hey. My name is Grayson.

For the past few years I've been crazily into mobile technology. I have personally led multiple product teams through the development and marketing of quite a few successful iPhone apps.

With a lot of hard work and a little luck, my team and I got to the top of our category.

Excited to get to know you guys and hope you love the course!

If you have any input on the course or questions for me, drop me an email at