Growth Hack the App Store - App Marketing for Beginners

Tricks I've used to hack multiple apps' marketing and grow downloads 2x (once even for a Top 5 ranking iPhone app)
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  • Lectures 16
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

** Edit - A BIG THANK YOU to all 500+ of you for enrolling. So glad to have you, I never expected so many people would be interested in app marketing. You guys are the best. **

This course includes 14 easily understandable lessons + 2 bonus lessons.

At the end of these 16 videos you will have an actionable plan for how to growth hack your App Store marketing and level up from beginner to pro iOS app marketer.

In each section we'll first cover the basics of how to best market and optimize your app.

Then we will dive into specific tactics & techniques you can apply yourself.

I've worked hard to make the videos to the point, easy to understand, and focus on what can really GROW your app 10x (not just metric pushing gimmicks), and I hope it shows!

The theory and tactics covered are focused on app marketing for the iOS 7 and iOS 6 App Stores.

P.S. I love talking with anyone interested in app marketing. If you want to get in touch with me shoot me an email at

What are the requirements?

  • A passion for bringing a great app to the world
  • An iPhone

What am I going to get from this course?

  • 16+ videos of straight forward, actionable content
  • Learn the mindset and approach of an effective growth hacker
  • Learn App Store user flow thinking
  • Learn how to properly optimize and market your app in the App Store
  • Learn how to do app SEO/ASO without any paid tools
  • Have fun & get to know each other

Who is the target audience?

  • Indie iOS Developers
  • App marketers
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Growth Hacker Mentality

In this intro lecture we'll go over what it take to be a growth hacker in any business.

  1. Be up to date on the app market
  2. Take time out of your day to study trends in the App Store
  3. Be in touch with changes in technology (APIs, SDKs, iOS updates, and algorithm changes should mean the world to you)
  4. Be data driven (don't change something unless you can measure and track it to key metric)
  5. Stick to a singular focus for the day (or week)
  6. Adapt to what your users want (fall in love with the problem you're solving, not your app itself)
  7. Be creative

Section 2: 3 Conversion Levers of the App Store

Learn the ins and outs of the iOS App Store.

  • Featured Apps
  • Top Charts
  • How users use search
  • User path through the App Store
  • The basics of App Store Optimization (ASO)
  • The importance of hacking your App icon and App Store screenshots

In this lecture learn the three things I have found make the most impact on app downloads.

On average users spend only 5 seconds deciding whether or not they will download your app. Learn here how to capitalize on this buying spontaneity.

Section 3: Hack Your App's Visibility

Learn the basic do's and don'ts of keyword optimization in the App Store. Learn what Apple likes and doesn't like, and the best ways to target the users who will make you the most revenue.


Here we'll dive deeper into how users think when navigating the App Store and go into some more advanced ASO discussion.

We'll also discuss briefly the pros and cons of the paid ASO services (Searchman and SensorTower) and how they can benefit you.


Here I'll share with you my own strategy on taking advantage of the juice you get from updating your app and a few other ninja ways of getting into your potential user's head.

Section 4: Hack Your App's Download Conversion Rate

Here we'll discuss the basic do's and don'ts of having a catchy app icon, a staple of good app store optimization (ASO).

Your app icon is one of the single most important things in persuading a user to download your app. It gives a sense for the design of your app itself as well as reflects your app's function.


In this lecture I'll share with you a few data-driven ninja techniques for having an app icon that your users are naturally drawn to.


Here we'll discuss the basics of App Store screenshot design, and how to take advantage of this crucial space given to you to market your app.


Good screenshots are directly correlated with boosted app downloads. Here we'll talk about how important it is to maximize downloads so you can in turn maximize active users and in-app IAP revenue.


Reviews are also crucial to marketing your app in the App Store. One of Apple's latest algorithm updates has put even more emphasis on the importance of great reviews. In this lecture we'll talk about how reviews are done in iOS 6 and iOS 7 and tactics for boosting downloads with positive reviews.


Your customers are your greatest asset.

They are often also an overlooked asset when optimizing in the App Store.

The feedback they give you is literally a gold mine to making more money off your app and improving the user experience.

In this talk we'll discuss how to turn customers into crazy loyal patrons of your app.

Section 5: Hack Your User Base to get Even More Downloads

In this lecture we'll shift gears and begin to talk more about your product (app) itself and how you can leverage your user base.

I'll also explain to you the most important things to focus on in the beginning when marketing your app. Don't let "noise" from users and your feelings distract you! You're almost there.


We'll wrap up the course with a discussion of one of the hottest buzz words in tech these days - innovation.

Section 6: Bonus: What's Worked for Me
5 Marketing Mistakes to Avoid as an Indie iOS Developer
Moving Forward: Your Path to Becoming a Growth Guru
6 questions

Here's a quick quiz for those of you who'd like to test yourselves.

For those of you who don't... get out there and start hacking the App Store! And keep in touch - always love to hear stories from you guys, success or failure.

Remember failing is a GOOD thing... it teaches you what doesn't work

And don't miss the bonus lectures below, especially lecture 16.

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Instructor Biography

Grayson Smith, iOS App Product Growth

Hey. My name is Grayson.

For the past few years I've been crazily into mobile technology. I have personally led multiple product teams through the development and marketing of quite a few successful iPhone apps.

With a lot of hard work and a little luck, my team and I got to the top of our category.

Excited to get to know you guys and hope you love the course!

If you have any input on the course or questions for me, drop me an email at

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