Google Tag Manager for Beginners
4.5 (593 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Google Tag Manager for Beginners

Learn what GTM is all about and how to deploy your first Marketing Tracking with Google Tag Manager
4.5 (593 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,557 students enrolled
Created by Julian Juenemann
Last updated 4/2017
English
Price: Free
Includes:
  • 1.5 hours on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know what GTM is all about
  • Install Google Analytics with the help of GTM
  • Track Events with GTM
View Curriculum
Requirements
  • no prior Knowledge of GTM required
  • having an understanding of what Google Analytics does is a plus, but not a must
  • knowing other Marketing Technologies (AdWords, Retargeting, Display Advertising, Facebook Marketing) is a plus, but not a must
Description

Are you an Digital Marketer, Digital Analyst and use Tools like Google Analytics or Google AdWords on a regular basis? Then you probably know how important it is to track data and conversions. Are you measuring these data points yourself yet? No? Still have to run to a developer to get the job done? Then Google Tag Manager is for you.

Take this free Introduction course to Google Tag Manager and learn

  • what Google Tag Manager is all about
  • how to install Google Analytics with the help of GTM
  • how to deploy Event Tracking with GTM
  • and get further Resources to dive deeper into GTM

At the end of this course you will have a good overview on what GTM is all about and can decide if you want to dig deeper and learn more.

NO prior Knowledge required - (though it might be good if you know what Google Analytics is). This is an indroductory course and will teach you GTM from the ground up.

If you want to track Conversions, User Behaviour and more, yourself, without needing help from a developer... than sign up right now.

see you on the inside...

- Julian, Creator of GTMTraining

Who is the target audience?
  • Total beginners
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:22:38
+
Getting Started with Google Tag Manager
14 Lectures 01:22:29
Introduction
00:52

Quick Google Tag Manager Tutorial
11:14

Lesson 2
00:19

Google Tag Manager Installation Guide
11:13

Lesson 3
00:17

What is Google Tag Manager
10:28

Lesson 4
00:11

Publish a Tag with Google Tag Manager
14:58

Lesson 5
00:11

Auto-Event Tracking with Google Tag Manager
14:33

Lesson 6
00:17

Conversion Tracking with Google Tag Manager
09:14

Resources
01:12

The Best Google Tag Manager Resources
07:28
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Bonus
1 Lecture 00:14
Bonus: GTM for Beginners+
00:14
About the Instructor
Julian Juenemann
4.5 Average rating
591 Reviews
7,557 Students
1 Course
Digital Analyst and Founder of Measureschool.com

As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"

Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.

As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.