Correct Google Analytics Setup - Start trusting your data
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+++ updated June 2016
Do you TRUST the data you see in your clients Google Analytics account? Having trouble figuring out the CONFIGURATION that works best for your clients? Need a PROCESS that gives you a super solid setup of Google Analytics? This course if for you.
After working with many different companies on their Google Analytics accounts I often noticed wide data gaps due to a faulty setup of Google Analytics. The big problem of Google Analytics is: It's not Retroactive - You can't go back and make changes to the existing Data in your Account.
You need to track it RIGHT from the start.
This video training will give you all the tools to provide your clients with a SUPER solid setup of Google Analytics.
A Google Analytics account with….
This course was specifically designed for Web Designers, Agencies, Developers and all those who often setup Google Analytics accounts for their clients. I know that speed, accuracy and scalability are important in this industry, so I've build this as a PROCESS driven course, which you can pass on to whoever sets it up.
Need more information? Please feel free to reach out via my instructor profile.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Overview|
how to get the most out of this course
The importance of the right setupPreview
|Section 2: Installation|
Manual & Plugin Installation
Google Tag ManagerPreview
|Section 3: Configurations|
Filter your own traffic
Set up GoalsPreview
Content / Channel Grouping
|Section 4: Traffic|
UTM Campaign TaggingPreview
Link AdWords and Webmaster Tools
|Section 5: Customize|
Event Tracking Installation
eCommerce Tracking installation
Build a custom Dashboard and Report
|Section 6: Summary & Further Resources|
GA Checklist (advanced)
GA Toolbox: Google Analytics
Toolbox: Your Browser - Chrome
Toolbox: Tag AssitantPreview
Toolbox: GA Debugger
Toolbox: more Advanced Tools
Further Resources Guide
Summary - That's it!
|Section 7: Bonus|
How to get rid of Referral Spam
Access this course on Measureschool
As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"
Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.
As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.