Correct Google Analytics Setup - Start trusting your data

Learn to setup Google Analytics the right way - Specifically designed for Web Designers and Agencies
4.4 (114 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,516 students enrolled
$100
Take This Course
  • Lectures 41
  • Contents Video: 3.5 hours
    Other: 0 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2015 English

Course Description

+++ updated June 2016

Do you TRUST the data you see in your clients Google Analytics account? Having trouble figuring out the CONFIGURATION that works best for your clients? Need a PROCESS that gives you a super solid setup of Google Analytics? This course if for you.

After working with many different companies on their Google Analytics accounts I often noticed wide data gaps due to a faulty setup of Google Analytics. The big problem of Google Analytics is: It's not Retroactive - You can't go back and make changes to the existing Data in your Account.

You need to track it RIGHT from the start.

This video training will give you all the tools to provide your clients with a SUPER solid setup of Google Analytics.

A Google Analytics account with….

  • accurate data that you can trust
  • best practice configurations
  • customized to your client

This course was specifically designed for Web Designers, Agencies, Developers and all those who often setup Google Analytics accounts for their clients. I know that speed, accuracy and scalability are important in this industry, so I've build this as a PROCESS driven course, which you can pass on to whoever sets it up.

You'll get:

  • a step by step Video Guide (explained in over 20 videos) on how to setup GA
  • a Process that you can follow (over and over again) or even outsource
  • a Checklist that you can use to give to your clients upon completion
  • extra Resources to customize your Clients Google Analytics installation

Need more information? Please feel free to reach out via my instructor profile.

What are the requirements?

  • no prior knowledge required

What am I going to get from this course?

  • trust the data they are gathering
  • setup Google Analytics according to Best Practices
  • identify common mistakes of a faulty GA installation
  • understand the underlying principles of setting up Google Analytics correctly

What is the target audience?

  • Web Professionals who setup Google Analytics Accounts often
  • Web Designers, Web Agencies, Web Developers, Internet Marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview
Course Overview
Preview
08:38
how to get the most out of this course
04:38
The importance of the right setup
Preview
04:57
The checklist
02:47
Section 2: Installation
Overview
00:51
Account
08:17
Manual & Plugin Installation
08:37
Google Tag Manager
Preview
08:14
Views
05:43
Customization
05:30
Action
02:20
Section 3: Configurations
Overview
01:43
Filter your own traffic
10:37
Set up Goals
Preview
06:47
Goals 2
09:09
Internal Search
03:00
Content / Channel Grouping
09:43
Actions
04:53
Section 4: Traffic
Overview
00:47
UTM Campaign Tagging
Preview
10:22
Link AdWords and Webmaster Tools
05:03
Actions
02:39
Section 5: Customize
Overview
02:06
Track Events
Preview
06:25
Event Tracking Installation
07:33
eCommerce Tracking installation
05:56
E-Commerce Tracking
06:55
Build a custom Dashboard and Report
07:52
Action Steps
02:39
Section 6: Summary & Further Resources
Overview
01:18
GA Checklist (advanced)
01:32
GA Toolbox: Google Analytics
03:48
Toolbox: Your Browser - Chrome
05:03
Toolbox: Tag Assitant
Preview
02:00
Toolbox: GA Debugger
00:59
Toolbox: WASP
01:09
Toolbox: more Advanced Tools
01:12
Further Resources Guide
01:52
Summary - That's it!
01:52
Section 7: Bonus
How to get rid of Referral Spam
15:58
Access this course on Measureschool
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Julian Juenemann, Digital Analyst and Founder of Measureschool.com

As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"

Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.

As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.

Ready to start learning?
Take This Course