Correct Google Analytics Setup - Start trusting your data
4.6 (568 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,170 students enrolled

Correct Google Analytics Setup - Start trusting your data

Learn to setup Google Analytics the right way - Specifically designed for Web Designers and Agencies
4.6 (568 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,170 students enrolled
Created by Julian Juenemann
Last updated 7/2016
English
English [Auto-generated]
Price: Free
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • 41 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What you'll learn
  • trust the data they are gathering
  • setup Google Analytics according to Best Practices

  • identify common mistakes of a faulty GA installation

  • understand the underlying principles of setting up Google Analytics correctly
Requirements
  • no prior knowledge required
Description

Do you TRUST the data you see in your clients Google Analytics account? Having trouble figuring out the CONFIGURATION that works best for your clients? Need a PROCESS that gives you a super solid setup of Google Analytics? This course if for you.

After working with many different companies on their Google Analytics accounts I often noticed wide data gaps due to a faulty setup of Google Analytics. The big problem of Google Analytics is: It's not Retroactive - You can't go back and make changes to the existing Data in your Account.

You need to track it RIGHT from the start.

This video training will give you all the tools to provide your clients with a SUPER solid setup of Google Analytics.

A Google Analytics account with….

  • accurate data that you can trust
  • best practice configurations
  • customized to your client

This course was specifically designed for Web Designers, Agencies, Developers and all those who often setup Google Analytics accounts for their clients. I know that speed, accuracy and scalability are important in this industry, so I've build this as a PROCESS driven course, which you can pass on to whoever sets it up.

You'll get:

  • a step by step Video Guide (explained in over 20 videos) on how to setup GA
  • a Process that you can follow (over and over again) or even outsource
  • a Checklist that you can use to give to your clients upon completion
  • extra Resources to customize your Clients Google Analytics installation

Need more information? Please feel free to reach out via my instructor profile.

Who this course is for:
  • Web Professionals who setup Google Analytics Accounts often
  • Web Designers, Web Agencies, Web Developers, Internet Marketers
Course content
Expand all 41 lectures 03:21:33
+ Overview
4 lectures 21:00
Course Overview
08:38
how to get the most out of this course
04:38
The importance of the right setup
04:57
The checklist
02:47
+ Installation
7 lectures 39:32
Overview
00:51
Account
08:17
Manual & Plugin Installation
08:37
Google Tag Manager
08:14
Views
05:43
Customization
05:30
Action
02:20
+ Configurations
7 lectures 45:52
Overview
01:43
Filter your own traffic
10:37
Set up Goals
06:47
Goals 2
09:09
Internal Search
03:00
Content / Channel Grouping
09:43
Actions
04:53
+ Traffic
4 lectures 18:51
Overview
00:47
UTM Campaign Tagging
10:22
Link AdWords and Webmaster Tools
05:03
Actions
02:39
+ Customize
7 lectures 39:26
Overview
02:06
Track Events
06:25
Event Tracking Installation
07:33
eCommerce Tracking installation
05:56
E-Commerce Tracking
06:55
Build a custom Dashboard and Report
07:52
Action Steps
02:39
+ Summary & Further Resources
10 lectures 20:45
Overview
01:18
GA Checklist (advanced)
01:32
GA Toolbox: Google Analytics
03:48
Toolbox: Your Browser - Chrome
05:03
Toolbox: Tag Assitant
02:00
Toolbox: GA Debugger
00:59
Toolbox: WASP
01:09
Toolbox: more Advanced Tools
01:12
Further Resources Guide
01:52
Summary - That's it!
01:52
+ Bonus
2 lectures 16:07
How to get rid of Referral Spam
15:58
Access this course on Measureschool
00:09