Google Adwords Beginners, Triple Sales & Pay Less for PPC!
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Google Adwords Beginners, Triple Sales & Pay Less for PPC!

A practical guide : How to tweak Google Ads to boost sales 2,3 or even 10 fold and reduce cost of Google Adwords PPC.
3.8 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,967 students enrolled
Created by Darius Jozefowicz
Last updated 10/2016
English
English
Price: $45
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 3 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • increase the number of sales via Adwords 2, 3 or even 10 fold
  • reduce cost per sale in Adwords with proper landing page
  • write Ads that people cannot resist to click
  • reduce overall costs with proper keyword implementation
  • learn using adwords in general
View Curriculum
Requirements
  • computer, laptop or tablet and Internet connection
  • a desire to learn how to start selling with Adwords
Description

Triple Sales via Google Adwords & Reduce what you Pay for PPC, Gain Unfair Advantage.

This PPC course focuses on Business Goals not learning interface & is based on 20+ yrs marketing, business experience & 9 years successfully using Google Adwords to sell products & services. Start learning now, it comes with 30 day money back guarantee!

Learn how to maximize profits and crush competition.

Most people advertising with Google Ads, or using other PPC advertising (  Bing ) do not optimize them. A lot of them won't even know what negative keywords are and how to find them. When you ask them about landing page or unique selling proposition they will not know what you are talking about.

When you implement knowledge about PPC contained in lessons of this course to your business you will gain unfair advantage over majority of small business advertisers. You should be able to increase sales via Google Adwords while reducing your cost per sales at the same time. 

Start learning now, it comes with 30 day money back guarantee!

Some of the course lessons, for instance landing page optimization, conversions optimization & writing ads can be used in wider digital marketing. For instance in Yahoo PPC, Bing PPC, Facebook Ads or Twitter Ads. Keyword tools will be also useful for SEO and Adsence.

Methods taught in the course are quite universal and can be implemented in majority of businesses and are many times more effective than search engine optimization (SEO).

Some of the skills you will learn in this course (that will help to increase sales and reduce costs in Adwords):

  • finding phrase and exact match keywords,
  • finding negative keywords,
  • increasing click through rate (CTR) and reducing cost of Adwords,
  • increasing your return on investment (ROI),
  • writing killer Ads,
  • building effective landing pages,
  • multiplying your conversion rate with A/B testing,

Start learning now, it comes with 30 day money back guarantee!

Who is the target audience?
  • small business owners
  • people that want to learn Google Ads
  • people thinking about starting their business
  • startups & entrepreneurs
  • beginners and intermediate
  • it is not for Adwords experts
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Curriculum For This Course
59 Lectures
06:11:47
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Start Here
1 Lecture 03:30

Google Adwords is only a part of a sales process. What else you must get right to be successful with Google Ads?

Preview 03:30
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How to find best selling keywords?
3 Lectures 16:52

How to see the difference between good and bad keywords for Google Adwords?

Preview 04:46

How to choose right keywords for Google Adwords and understand an intent of the person searching on Google.

Preview 06:44

What are long tail keywords and how your target area will influence your keywords.

Keywords overview part 3
05:22
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Free keyword tools for PPC not many people know about
6 Lectures 28:29

How to find keywords for your Google AdWords account by thinking and talking with friends.

Find keywords with brainstorming
03:13

Keywords tools independent from your Google AdWords account.

Free online keyword tools
03:07

Learn how to use Wikipedia to find more keywords.

Unusual but very effective keyword tool
02:41

How to find keywords in yahoo Answers and Quora.com

Unexpected places you can find good keywords
05:12

How to find keywords on forums.

One more unexpected place to find keywords
03:57

Little known search trick that finds great keywords
10:19
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Google Adwords Keyword Planner Tool - Free & excellent.
3 Lectures 16:25

You will learn here what the Google Keyword Planner Tool is and how to use it.

Google Adwords keyword planner tool part 1
05:33

How to asses keywords in Google Keyword Planner Tool.

Google Adwords keyword planner tool part 2
05:11

How to asses business aspect of keywords.

Google Adwords keyword planner tool part 3 - asses business aspects.
05:41
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Wrapping up keywords
5 Lectures 22:51

How to verify keywords on Google search page and what to look for, when you are in the target area of a campaign.

How to verify keywords in Google search when in target area.
06:36

How to verify keywords on Google search page when you are not in the target area of a campaign. How to use ad preview and diagnosis tool.

How to verify keywords in Google search when outside of target area
08:06

A recapitalization of all the knowledge we have learned so far about keywords.

Let's recap keywords for Google Adwords part 1
03:33

More examples of wrong use of keywords.

Let's recap keywords for Google Adwords & PPC part 2 -wrong use of keywords
04:25

Negative keywords are one of the most important aspects of AdWrods, let's check if you know why? 

Adwords & Negative Keywords
1 question

Example list of negative keywords for Google AdWrods & PPC
00:11
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Setting up Adwords
7 Lectures 01:08:07
Link to Google Adwords Policies
00:03

Creating your Adwords account ( Beginners )
13:26

Main campaign settings in AdWrods part 1
07:11

Main campaign settings in AdWords part 2
06:59

Setting AdWrods campaign location - Beginners
13:57

How and why to use excluded locations in Google Adwords & PPC
09:43

Setting AdWords campaign schedule - Beginners
16:48
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Adding keywords to your campaign
3 Lectures 18:11

Adding good keywords to your campaign learn interface and use of exact and phrase match.

Adding keywords to Google AdWords campaign - learn about exact & phrase match.
07:43

A difference between adding to an  account, a campaign and an ad group. Grouping keywords by subject and user intent.

Adding keywords to Google AdWords campaign - negative keywords, user intent.
07:35

What are search terms and how to use them.

Adding keywords to Google AdWords campaign - search terms.
02:53
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What you must know about writing Google ads and other PPC?
3 Lectures 16:28
How to add ads & new eciting ad format ( introduced in 2016)
03:20

Editorial rules you must follow
05:21

What Google ads &PPC are really about - general rules.
07:47
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How to write killer Google ads and other PPC advertising?
8 Lectures 57:59

How to write google ads and other PPC advertising with a customer's goal in mind. How word free helps your CTR (click through rate).

Speak to customer's goal and offer something free
06:11

Why headline is the most important part of an ad? How using numbers will help your CTR in PPC advertising.

Write strong headline and use numbers
09:21

Why making google ads and other PPC advertising  local will help your CTR? Learn how to make your ads super local.

Make you ads super local
09:33

Why your ad must have a USP (unique selling point) . How discounts and displaying prices will help your CTR in PPC advertising.


Use USP, discounts and low prices
04:45

Learn more about USP and making google ads local.

More about USP & making ads local
09:14

Learn how to implement your site links and how to make them work. Why displaying guarantee will help your CTR?

Use site links and guarantee
07:56

Your google ads are closely related to AIDA sales formula, learn why. This can also be applied to any other PPC advertising.

How AIDA sales formula applies to ads
04:27

Learn a few things that you shouldn't do with google ads.

A few important don'ts
06:32
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Ad's extensions
7 Lectures 30:32

What are ad's extensions in AdWords?

Ad's extensions introduction
04:58

What is callout ad extension, why it was useful and why we do use it any more.

Why we do not use callout extension any more?
01:48

What is and how works location ad extension. Why we do not recommend it for majority of businesses and who could use it and why?

Why we do not recommend location extension
03:40

What is and how works review ad extension. Why we do not recommend it?

Why we do not recommend review extension
02:05

What is and how works ad call extension. Why it is so vital that you use it?

Why call extension is so important?
07:35

What is and how works ad link extension. What do you have to do to make it really work for you?

How to make sitelinks extension really work?
04:56

Ad price extension who could use it and why?

New and helpful price extension
05:30
3 More Sections
About the Instructor
Darius Jozefowicz
3.8 Average rating
28 Reviews
3,967 Students
1 Course
From Dublin, 20+yrs Business Experience, Business Owner

Based in Dublin, with 20+ yrs Marketing and Business experience. He is using Adwords, SEO, Google and Facebook to promote his business. He is an owner of Website Design and Development business and is teaching from a practical perspective showing real life implementations.  Dariusz holds master degree in Telecommunication.