Email Psychology: How to Write an Effective Email Campaign

Make more sales while keeping your subscribers eagerly looking for your next email!
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  • Lectures 9
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Update - 890 Students in the first 48 hours! Discover how you can build a great email campaign, too!

This is a step-by-step, day-by-day, 21-day blueprint on how to build an effective email campaign. This campaign will work for email marketers in any niche and at any level of experience - I'll take you by the hand to build your first campaign, or give you proven strategies to build upon your current success.

This sequence has been perfected across a decade of marketing online, and it's geared towards making maximum sales - without burning out your list.

You'll discover how valuable repeat customers are, and exactly how to nurture subscribers into raving fans who are ready to buy your next product, training, or coaching program.

I'll also show you how to write emails that build a strong relationship with your prospect - emails that make them think, that change their lives, and that they want to forward on to friends or colleagues.

You can drop this 21-day sequence into your autoresponder after you customize it for your business and see results within days.

The next few days will go by no matter what - use them to build an email campaign that will change your business... and your customer's lives... forever.

What are the requirements?

  • You just need to follow the course, understand the method, and start writing your emails!
  • Having a product is a good idea, but I'll also tell you how to get your list to share what they need

What am I going to get from this course?

  • Make sales from a successful email campaign you can run on autopilot
  • Build relationship with your subscribers so they can't wait for your emails
  • Grow trust with your subscribers and sell more of your product and affiliate offers
  • Drop my proven email sequence into your own campaigns
  • Understand how to turn customers into buyers without burning out your list
  • Track and test performance to optimize the perfect profit-pulling campaign for your products

What is the target audience?

  • New marketers who want to understand the basics of building rapport with subscribers
  • Experienced marketers who need a proven email campaign to sell products
  • This is not "get rich quick" - you'll need to tweak this campaign to fit your list
  • This is about building a strong relationship and trust with your subscribers - if you're looking to blast your list with offers then dump them, this is not for you
  • If you can read and write, you can use this course (it can even help you discover a product idea - you can get your subscribers to tell you what they'll buy!)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction: Blueprint to an Effective Email Campaign

This is a proven sales sequence based upon years of testing, tweaking, and perfecting. This overview will help you understand the pieces that go into this sequence and why they work - so you can drop the campaigns into your business and start seeing success right away.

Section 2: Setting the Right Foundation
You don't propose marriage on a first date - and you're not going to make big sales in the first email. This lesson is essential to building engagement and interaction with your list so they look forward to your emails - and your products.

Subscribers need to know you're credible and you're knowledgeable, and they must trust you. We'll cover these three keys in the lesson - and I'll share why I feel it's essential to start with building credibility.


You're building relationship and trust with your subscribers, which feels great, but you know that making sales is the bottom line. Now it's time to connect relationship to sales so your subscribers clearly see that your product(s) will change their lives.


In the initial model I shared how you can launch two products effectively (for example, a training course and a coaching program). Now we're going to launch a third product and still maintain goodwill and relationship with our list. Repeat sales are a key to scaling your business, but it's essential to avoid mailing list burnout.

Section 3: The Sample Campaign

Here's the big picture overview of the sample campaign. I also explain why we email twice on some days. Don't miss this lesson - you need to understand how to do this and maintain the great relationship you're building with your subscribers.


This is it, the step-by-step, day-by-day, what-to-write-when email sequence!


Okay, you've built out your first sequence and you're making sales! Congratulations! I'm going to show you exactly what to do after that initial success in this lesson. Again, a successful business scales up - here's how to do that with your existing subscribers. We'll also cover how to set up your campaigns for essential testing and optimization so you end up with an incredibly effective campaign that leaves your subscribers looking for your emails... and buying your products.

Section 4: The Wrap-Up

This lesson covers how to tweak the email sequence I gave you for multiple products and funnels. I also give pointers on ordering products in your funnel (this will help bring in more buyers and get them better results - so they turn into raving fans).

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Instructor Biography

InfoBusiness University, Your All-In-One Source for InfoBusiness Training

The internet has revolutionized the way we connect - and the way we do business. Sean Mize has been running a successful business online for the past decade and established InfoBusiness University to share proven strategies for building a profitable information marketing business.

Marketing today needs to be customer-focused and relationship-driven. InfoBusiness University classes help you keep your focus on your customer, building trust and engagement - and making a difference in the lives of your followers and customers.

InfoBusiness University also knows that a business must make a profit to stay in business. Increasing your bottom line increases your influence, reach, and ability to touch more people. Proven, practical strategies and systems are key to maximizing profit and reaching the most customers. We're here to give you the systems and strategies you need so your business changes lives.

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