Become A Conversion Rate Optimization Expert

Lessons learned in the trenches, consulting for some of the biggest companies in the world.
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  • Lectures 30
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Learn all about AB testing from one of the top Consultants and Speakers on the subject in the world!  You will learn what to test, what not to test and some of the testing strategies that have made MILLIONS for some of Chris Stolz's clients.

All of the information in this course comes from developing AB testing and analytics strategies for companies like Microsoft, Saks 5th Avenue, Hudson's Bay and even Coca Cola.

This is real, actionable advice learned in the trenches.

What are the requirements?

  • No experience neccessary!

What am I going to get from this course?

  • Install AB testing tools
  • Plan and Track Test Plans
  • Know which tests to run and when
  • Execute effective tests, measure them and promote the results

What is the target audience?

  • Anyone looking to learn more about testing
  • Experienced CRO's looking for (we think) GENIUS test ideas

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started
09:54

In this lecture we take a look at the basics of AB Testing and Conversion Optimization.  We talk about what CRO is and almost as importantly, what isn't.

07:45

Learn the basics of how to install AB testing tools by adding the javascript code to the header of your website.

07:25

In this lecture, we learn how to build a simple AB test.  We will select our page, goal and change design elements on our variation before starting our test.

Section 2: Testing Philosophies and Skills
How & What To Test
Preview
13:21
My Take On Funnels
05:45
Common CRO Pitfalls
17:57
Conversion Wins & Testing Ideas
14:48
Section 3: Landing Pages
Examining 4 Landing Pages
14:49
Section 4: eCommerce Test Planning
Identify Core Testing Areas
03:19
Our Test Idea Strategy
01:48
Test Evaluation: Home Page
04:24
Test Evaluation: Category Page
07:36
Test Evaluation: Product Page
18:46
Test Evaluation: Checkout
13:42
Section 5: Project Management
Building A Test Plan
06:17
Test Tracking Sheet
04:09
Section 6: Analytics for CRO
Which Metrics Matter
08:43
Goals: URL's & Reverse Pathing
10:00
Goals: Goal Flow
07:51
Goals: Funnel Visualization
08:01
11:43

Let's take a look at some of the standard eCommerce reporting available to us in Google Analytics.

09:15

You're going to love this one!  I take you through a quick analysis in Google Analytics, potentially worth hundreds of thousands (or more) for a large online shop.

Search Reporting
09:42
Building Personas
13:13
In-Page Analytics
07:28
Events: A Powerful Tool
09:32
Events: Event Flow Reporting
05:12
Section 7: Results
Reading Your Results
10:57
Presenting Results
07:27
Section 8: The Ultimate CRO Strategy
The Ultimate CRO Strategy
07:24

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Instructor Biography

Chris Stolz, Analytics and CRO Expert

Meet one of the top Data, Analytics and Conversion Optimization specialists in the industry.

Chris Stolz has worked with some of the top brands in the world including such names as Coca Cola and Microsoft.  His intelligent approach to measuring and sculpting customer journeys has helped organizations across North America see real, measurable business results.

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