Become A Conversion Rate Optimization Expert
4.4 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Become A Conversion Rate Optimization Expert

Lessons learned in the trenches, consulting for some of the biggest companies in the world.
4.4 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
103 students enrolled
Created by Chris Stolz
Last updated 7/2016
English
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Includes:
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Install AB testing tools
  • Plan and Track Test Plans
  • Know which tests to run and when
  • Execute effective tests, measure them and promote the results
View Curriculum
Requirements
  • No experience neccessary!
Description

Learn all about AB testing from one of the top Consultants and Speakers on the subject in the world!  You will learn what to test, what not to test and some of the testing strategies that have made MILLIONS for some of Chris Stolz's clients.

All of the information in this course comes from developing AB testing and analytics strategies for companies like Microsoft, Saks 5th Avenue, Hudson's Bay and even Coca Cola.

This is real, actionable advice learned in the trenches.

Who is the target audience?
  • Anyone looking to learn more about testing
  • Experienced CRO's looking for (we think) GENIUS test ideas
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Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 04:38:13
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Getting Started
3 Lectures 25:04

In this lecture we take a look at the basics of AB Testing and Conversion Optimization.  We talk about what CRO is and almost as importantly, what isn't.

Preview 09:54

Learn the basics of how to install AB testing tools by adding the javascript code to the header of your website.

Preview 07:45

In this lecture, we learn how to build a simple AB test.  We will select our page, goal and change design elements on our variation before starting our test.

Building A Simple AB Test
07:25
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Testing Philosophies and Skills
4 Lectures 51:51

My Take On Funnels
05:45

Common CRO Pitfalls
17:57

Conversion Wins & Testing Ideas
14:48
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Landing Pages
1 Lecture 14:49
Examining 4 Landing Pages
14:49
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eCommerce Test Planning
6 Lectures 49:35
Identify Core Testing Areas
03:19

Our Test Idea Strategy
01:48

Test Evaluation: Home Page
04:24

Test Evaluation: Category Page
07:36

Test Evaluation: Product Page
18:46

Test Evaluation: Checkout
13:42
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Project Management
2 Lectures 10:26
Building A Test Plan
06:17

Test Tracking Sheet
04:09
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Analytics for CRO
11 Lectures 01:40:40
Which Metrics Matter
08:43

Goals: URL's & Reverse Pathing
10:00

Goals: Goal Flow
07:51

Goals: Funnel Visualization
08:01

Let's take a look at some of the standard eCommerce reporting available to us in Google Analytics.

eCommerce: Standard Reports
11:43

You're going to love this one!  I take you through a quick analysis in Google Analytics, potentially worth hundreds of thousands (or more) for a large online shop.

eCommerce: A Page Speed Analysis
09:15

Search Reporting
09:42

Building Personas
13:13

In-Page Analytics
07:28

Events: A Powerful Tool
09:32

Events: Event Flow Reporting
05:12
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Results
2 Lectures 18:24
Reading Your Results
10:57

Presenting Results
07:27
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The Ultimate CRO Strategy
1 Lecture 07:24
The Ultimate CRO Strategy
07:24
About the Instructor
Chris Stolz
4.4 Average rating
12 Reviews
103 Students
1 Course
Analytics and CRO Expert

Meet one of the top Data, Analytics and Conversion Optimization specialists in the industry.

Chris Stolz has worked with some of the top brands in the world including such names as Coca Cola and Microsoft.  His intelligent approach to measuring and sculpting customer journeys has helped organizations across North America see real, measurable business results.