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Learn all about AB testing from one of the top Consultants and Speakers on the subject in the world! You will learn what to test, what not to test and some of the testing strategies that have made MILLIONS for some of Chris Stolz's clients.
All of the information in this course comes from developing AB testing and analytics strategies for companies like Microsoft, Saks 5th Avenue, Hudson's Bay and even Coca Cola.
This is real, actionable advice learned in the trenches.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting Started|
In this lecture we take a look at the basics of AB Testing and Conversion Optimization. We talk about what CRO is and almost as importantly, what isn't.
In this lecture, we learn how to build a simple AB test. We will select our page, goal and change design elements on our variation before starting our test.
|Section 2: Testing Philosophies and Skills|
How & What To TestPreview
My Take On Funnels
Common CRO Pitfalls
Conversion Wins & Testing Ideas
|Section 3: Landing Pages|
Examining 4 Landing Pages
|Section 4: eCommerce Test Planning|
Identify Core Testing Areas
Our Test Idea Strategy
Test Evaluation: Home Page
Test Evaluation: Category Page
Test Evaluation: Product Page
Test Evaluation: Checkout
|Section 5: Project Management|
Building A Test Plan
Test Tracking Sheet
|Section 6: Analytics for CRO|
Which Metrics Matter
Goals: URL's & Reverse Pathing
Goals: Goal Flow
Goals: Funnel Visualization
Let's take a look at some of the standard eCommerce reporting available to us in Google Analytics.
You're going to love this one! I take you through a quick analysis in Google Analytics, potentially worth hundreds of thousands (or more) for a large online shop.
Events: A Powerful Tool
Events: Event Flow Reporting
|Section 7: Results|
Reading Your Results
|Section 8: The Ultimate CRO Strategy|
The Ultimate CRO Strategy
Meet one of the top Data, Analytics and Conversion Optimization specialists in the industry.
Chris Stolz has worked with some of the top brands in the world including such names as Coca Cola and Microsoft. His intelligent approach to measuring and sculpting customer journeys has helped organizations across North America see real, measurable business results.