Learn all about AB testing from one of the top Consultants and Speakers on the subject in the world! You will learn what to test, what not to test and some of the testing strategies that have made MILLIONS for some of Chris Stolz's clients.
All of the information in this course comes from developing AB testing and analytics strategies for companies like Microsoft, Saks 5th Avenue, Hudson's Bay and even Coca Cola.
This is real, actionable advice learned in the trenches.
In this lecture we take a look at the basics of AB Testing and Conversion Optimization. We talk about what CRO is and almost as importantly, what isn't.
In this lecture, we learn how to build a simple AB test. We will select our page, goal and change design elements on our variation before starting our test.
Let's take a look at some of the standard eCommerce reporting available to us in Google Analytics.
You're going to love this one! I take you through a quick analysis in Google Analytics, potentially worth hundreds of thousands (or more) for a large online shop.
Meet one of the top Data, Analytics and Conversion Optimization specialists in the industry.
Chris Stolz has worked with some of the top brands in the world including such names as Coca Cola and Microsoft. His intelligent approach to measuring and sculpting customer journeys has helped organizations across North America see real, measurable business results.