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Learn how to grow and engage with your online audience through a well-built email list. Start building your mission-critical list now.
We'll cover each aspect of building your email list, including choosing a provider, creating your list, integrating a signup form into your website, communicating via email with your audience, and offering incentives for new subscribers.
The course is delivered via step-by-step video tutorials in which I walk you through each stage of launching your website.
Though you can take your time and go at your own pace, you could work though the course in about a two days if you wanted. Most people like to take about a week in order to take their time and fully grasp the material.</p>
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting Started|
|In this presentation, I go over the differences between Aweber and MailChimp and help you to decide which service you want to use for your email list (and the rest of this course). Watch the video, then choose which service you want to use in order to get started.|
|Section 2: Build Your Email List With MailChimp|
|In this lesson, I walk you through signing up for a FREE MailChimp account.|
|In this lesson, I walk you through creating your first email list in MailChimp. This is the first step in letting website visitors subscribe to your email list.|
|In this lesson, I show you how to use the MailChimp confirmation message as an autoresponder message. This allows you to welcome new subscribers to your list and get them further interested in what you’re doing.|
|In this lesson, I walk you through adding a signup form for you email list directly on your website. This will allow you to easily add new subscribers from site visitors.|
|In this lesson, I show you how to create a custom email template that you can use for sending messages to your email subscribers. Once you've created this template, sending messages is much easier and they will all use the same design.|
|In this lesson, I walk you through how to send an email message to your mailing list subscribers. Perhaps the most important part of having an email list!|
In this lesson, I introduce the concept of offering an incentive to website visitors as a way to encourage them to subscribe to your email list. Watch the video below and then continue with the next two lessons showing how you can implement your own subscription incentive.
In this lesson, I walk you through delivering an incentive to new email list subscribers. For this method of delivering an incentive, you should already have a web page on your site that includes a link to your incentive
|In this lesson, I walk you through how to promote the fact that you are offering an incentive to new mailing list subscribers. Most of the work in this lesson is actually done in WordPress, rather than MailChimp.|
|Section 3: Build Your Email List With Aweber|
|In this lesson, I walk you through signing up for you Aweber account. The Aweber service does have a monthly fee, but it is a great tool for reaching your audience.|
|In this lesson, I show you how to create your first Aweber email list, preparing you to start taking on new subscribers.|
|An autoresponder is a message that a new subscriber receives after they opt-in to your email list. In Aweber, you can send an automatic message immediately after a new subscriber opts in to your list, as well as subsequent follow up messages any number of days after.|
|In this lesson, I walk you through creating a signup form for your email list, and then adding it to your website so that site visitors can become list subscribers.|
|In this lesson, I show you how to send an email message to your email list subscribers. One of the keys to building your engagement with your audience is being able to send regular, well-formatted email messages.|
|In this lesson, I introduce the concept of offering an incentive to website visitors as a way to encourage them to subscribe to your email list. Watch the video below and then continue with the next two lessons showing how you can implement your own subscription incentive.|
|In this lesson, I walk you through delivering an incentive to new email subscribers.|
|In this lesson, I show you a few methods for promoting your email list incentive, so that your website visitors are aware of what you're offering and you gain more subscribers.|
For over 15 years, Seth has been building online presence for small businesses, start-ups, non-profits, corporations, and individuals. His accomplishments include creating a social network website from scratch (sold in 2006) and building a social media strategy that grew an organization’s Facebook fans from a few hundred to over 30,000 and Twitter followers from zero to over 12,000. Seth previously managed the design, architecture, and growth strategy for a website that attracted over 200,000 visitors a month. He has been featured in the book Setting Up An Internet Site For Dummies. Seth lives in Berkeley, CA with his wife, cat, and dog.