Build Your Email List With MailChimp Or Aweber
4.3 (299 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Build Your Email List With MailChimp Or Aweber

Learn step-by-step to create an email list, integrate it with your website to gain subscribers, and send your messages.
4.3 (299 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
22,428 students enrolled
Created by Seth Leonard
Last updated 11/2012
English
English [Auto-generated]
Price: Free
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose An Email Service Provider (MailChimp or Aweber)
  • Sign Up For Email Service
  • Add An Email Signup Form To A Website
  • Send A Message To Subscribers
  • Offer And Deliver An Incentive For New Subscribers
View Curriculum
Requirements
  • A WordPress-Powered Website
Description

Learn how to grow and engage with your online audience through a well-built email list. Start building your mission-critical list now.

We'll cover each aspect of building your email list, including choosing a provider, creating your list, integrating a signup form into your website, communicating via email with your audience, and offering incentives for new subscribers.

The course is delivered via step-by-step video tutorials in which I walk you through each stage of launching your website.

Though you can take your time and go at your own pace, you could work though the course in about a two days if you wanted. Most people like to take about a week in order to take their time and fully grasp the material.

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Who is the target audience?
  • Anyone With A Website Who Wants An Email List
Compare to Other Mailchimp Courses
Curriculum For This Course
18 Lectures
02:18:06
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Getting Started
1 Lecture 06:01
In this presentation, I go over the differences between Aweber and MailChimp and help you to decide which service you want to use for your email list (and the rest of this course). Watch the video, then choose which service you want to use in order to get started.
Choosing Between MailChimp And Aweber
06:01
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Build Your Email List With MailChimp
9 Lectures 53:01
In this lesson, I walk you through signing up for a FREE MailChimp account. 
Signing Up For MailChimp
01:40

In this lesson, I walk you through creating your first email list in MailChimp. This is the first step in letting website visitors subscribe to your email list.
Creating Your List
02:44

In this lesson, I show you how to use the MailChimp confirmation message as an autoresponder message. This allows you to welcome new subscribers to your list and get them further interested in what you’re doing.
Creating An Autoresponder
06:20

In this lesson, I walk you through adding a signup form for you email list directly on your website. This will allow you to easily add new subscribers from site visitors.
Adding A Signup Form To Your Website
03:43

In this lesson, I show you how to create a custom email template that you can use for sending messages to your email subscribers. Once you've created this template, sending messages is much easier and they will all use the same design.
Creating An Email Template
13:15

In this lesson, I walk you through how to send an email message to your mailing list subscribers. Perhaps the most important part of having an email list!
Sending A Message To Your Subscribers
08:55

In this lesson, I introduce the concept of offering an incentive to website visitors as a way to encourage them to subscribe to your email list. Watch the video below and then continue with the next two lessons showing how you can implement your own subscription incentive.
An Introduction To Email List Incentives
06:44

In this lesson, I walk you through delivering an incentive to new email list subscribers. For this method of delivering an incentive, you should already have a web page on your site that includes a link to your incentive
Delivering Subscription Incentives
03:45

In this lesson, I walk you through how to promote the fact that you are offering an incentive to new mailing list subscribers. Most of the work in this lesson is actually done in WordPress, rather than MailChimp.
Promoting Subscription Incentives
05:55
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Build Your Email List With Aweber
8 Lectures 01:19:04
In this lesson, I walk you through signing up for you Aweber account. The Aweber service does have a monthly fee, but it is a great tool for reaching your audience.
Signing Up For Aweber
01:56

In this lesson, I show you how to create your first Aweber email list, preparing you to start taking on new subscribers.
Creating Your List
08:28

An autoresponder is a message that a new subscriber receives after they opt-in to your email list. In Aweber, you can send an automatic message immediately after a new subscriber opts in to your list, as well as subsequent follow up messages any number of days after.
Creating An Autoresponder
14:42

In this lesson, I walk you through creating a signup form for your email list, and then adding it to your website so that site visitors can become list subscribers.
Adding A Signup Form To Your Website
16:02

In this lesson, I show you how to send an email message to your email list subscribers. One of the keys to building your engagement with your audience is being able to send regular, well-formatted email messages.
Sending A Message To Your Subscribers
17:14

In this lesson, I introduce the concept of offering an incentive to website visitors as a way to encourage them to subscribe to your email list. Watch the video below and then continue with the next two lessons showing how you can implement your own subscription incentive.
An Introduction To Email List Incentives
06:44

In this lesson, I walk you through delivering an incentive to new email subscribers.
Delivering Subscription Incentives
07:05

In this lesson, I show you a few methods for promoting your email list incentive, so that your website visitors are aware of what you're offering and you gain more subscribers.
Promoting Subscription Incentives
06:53
About the Instructor
Seth Leonard
4.3 Average rating
1,303 Reviews
49,807 Students
3 Courses
Web Developer and Instructor

For over 15 years, Seth has been building online presence for small businesses, start-ups, non-profits, corporations, and individuals. His accomplishments include creating a social network website from scratch (sold in 2006) and building a social media strategy that grew an organization’s Facebook fans from a few hundred to over 30,000 and Twitter followers from zero to over 12,000. Seth previously managed the design, architecture, and growth strategy for a website that attracted over 200,000 visitors a month. He has been featured in the book Setting Up An Internet Site For Dummies. Seth lives in Berkeley, CA with his wife, cat, and dog.