You will learn to master 4 highly effective Behavioral Economic Strategies - all based on latest insights from pioneering research! These strategies are used by some of the most successful entrepreneurs and online businesses.
ACCESS EXCLUSIVE SCIENTIFIC EVIDENCE
Scientific research in consumer and marketing psychology has made immense progress over the last years. Unfortunately, most findings are published in lengthy journal articles or are hidden in overpriced industry publications. This course will provide exclusive access to the science behind the most effective marketing strategies - without the jargon, easy to understand and action.
WHAT IS COVERED?
1. The Anchoring Effect: Anchoring is part of our subconscious decision making process. Learn how accomplished entrepreneurs are leveraging anchoring to double their sales. One store owner successfully used this technique to trade up customers from $550 to $1000 products!
2. The Scarcity Principle: When a product is not readily available or may run out soon, it becomes more desirable and valuable. Learn about how an American import business leveraged the scarcity principle and increased its sales by 600%.
3. Extremeness Aversion: People tend to avoid choosing the cheapest and most expensive items, or the largest and smallest size. They are extremeness averse. Learn how to drive your customers towards products with the highest margin.
4. Social Norms: Following the behavior of others makes it easier for people to make decisions. Learn how online entrepreneurs and companies like Google use social norms strategies to influence people to use or buy their product.
WHO IS THIS COURSE FOR?
This course is for online and offline entrepreneurs, digital marketers, bloggers, marketing managers and anyone who wants to sell a product or service.
You will learn exclusive strategies to maximize conversions, optimize your sales funnel and ultimately sell more.
NO RISKS FOR YOU
Test what you have learned so far about the Scarcity Principle.
Test your understanding of Extremeness Aversion.
A quick way to test what you have learned so far.
Lasse Fuss has four years of experience in Behavioral Economics, Marketing and Business Strategy. He has worked with both multinational companies such as Google, KFC and Eli Lilly and early stage startups.
Lasse has helped companies implement new pricing strategies, optimize their webdesign and ultimately boost their bottom line.
He has also lectured on Behavioral Economics at Truman State University. Lasse graduated Summa Cum Laude from Truman State University with a degree in Behavioral Economics.