Behavioral Economics For Marketing: 4 key sales strategies
4.6 (14 ratings)
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Behavioral Economics For Marketing: 4 key sales strategies

Leverage latest scientific findings from behavioral economics & consumer psychology to boost conversions and sell more.
4.6 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,134 students enrolled
Created by Lasse Fuss
Last updated 9/2017
English
Current price: $10 Original price: $80 Discount: 88% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Leverage latest behavioral economic marketing strategies
  • Apply scientific findings from consumer psychology
  • Use the Scarcity principle to get customers to act NOW
  • Increase willingness to pay by using Anchoring
  • Up-sell to more customers by using Extremeness Aversion
  • Optimize your website by using Social Norms and Priming
  • Increase conversions online & offline
  • Boost sales
View Curriculum
Requirements
  • Action taker - ready to implement behavioral economic strategies
  • Desire to take marketing skills to new heights
  • Basic marketing and business knowledge
Description

You will learn to master 4 highly effective Behavioral Economic Strategies - all based on latest insights from pioneering research! These strategies are used by some of the most successful entrepreneurs and online businesses.


ACCESS EXCLUSIVE SCIENTIFIC EVIDENCE

Scientific research in consumer and marketing psychology has made immense progress over the last years. Unfortunately, most findings are published in lengthy journal articles or are hidden in overpriced industry publications. This course will provide exclusive access to the science behind the most effective marketing strategies - without the jargon, easy to understand and action.

WHAT IS COVERED?

1. The Anchoring Effect: Anchoring is part of our subconscious decision making process. Learn how accomplished entrepreneurs are leveraging anchoring to double their sales. One store owner successfully used this technique to trade up customers from $550 to $1000 products!

2. The Scarcity Principle: When a product is not readily available or may run out soon, it becomes more desirable and valuable. Learn about how an American import business leveraged the scarcity principle and increased its sales by 600%.

3. Extremeness Aversion: People tend to avoid choosing the cheapest and most expensive items, or the largest and smallest size. They are extremeness averse. Learn how to drive your customers towards products with the highest margin. 

4. Social Norms: Following the behavior of others makes it easier for people to make decisions. Learn how online entrepreneurs and companies like Google use social norms strategies to influence people to use or buy their product.


WHO IS THIS COURSE FOR?

This course is for online and offline entrepreneurs, digital marketers, bloggers, marketing managers and anyone who wants to sell a product or service.

You will learn exclusive strategies to maximize conversions, optimize your sales funnel and ultimately sell more.

NO RISKS FOR YOU

  • All strategies are based on strong scientific evidence! No 'BS' sales techniques.
  • 30 days money back guarantee
  • Approachable instructor who is happy to help
Who is the target audience?
  • Digital Marketers
  • Online Entrepreneurs
  • Business Owners
  • Web Designer & UX Professionals
  • Marketing Managers
  • Sales Professionals
  • Product Managers
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Curriculum For This Course
10 Lectures
01:01:13
+
Intro to the course
1 Lecture 03:00
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The Anchoring Effect
2 Lectures 14:24


Test your knowledge of what you have learned so far.

Anchoring Quiz
3 questions
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The Scarcity Principle
2 Lectures 15:16
Scarcity: Academic research & case studies
08:35

Scarcity: How to guide & examples
06:41

Test what you have learned so far about the Scarcity Principle.

Scarcity Principle Quiz
5 questions
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Extremeness Aversion
2 Lectures 11:43
Extremeness Aversion: Academic research & case studies
06:08

Extremeness Aversion: How to guide & examples
05:35

Test your understanding of Extremeness Aversion.

Extremeness Aversion Quiz
3 questions
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Social Norms
2 Lectures 16:34
Social norms: Academic research & case studies
07:41

Social norms: How to guide & examples
08:53

A quick way to test what you have learned so far.

Social Norms Quiz
2 questions
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Bonus material and further information
1 Lecture 00:18
Articles to read
00:18
About the Instructor
Lasse Fuss
4.6 Average rating
14 Reviews
1,134 Students
1 Course
Behavioral Economics Strategist, Lecturer & Author

Lasse Fuss has four years of experience in Behavioral Economics, Marketing and Business Strategy. He has worked with both multinational companies such as Google, KFC and Eli Lilly and early stage startups.

Lasse has helped companies implement new pricing strategies, optimize their webdesign and ultimately boost their bottom line. 

He has also lectured on Behavioral Economics at Truman State University. Lasse graduated Summa Cum Laude from Truman State University with a degree in Behavioral Economics.