Cathy works with entrepreneurs who want to write and sell books as part of their business (and personal) growth strategy. Whether it's for brand-building and credibility, or to share a message – and best of all when there's a link between the two.
You can find Cathy's training courses here on Udemy. She also leads live workshops and events to help you get your book done and really take your business to the next level of success. "Marketing is a credibility game" as one of her students said and there is nothing that will boost your credibility faster than having a good book.
Cathy wrote her first book in 2010. And sold 37 copies the next month. Not bad. But she knew it could do better and had gone on to build success after success with sold-out workshops and Amazon bestsellers. She now has a raft of highly regarded training courses behind her and works with multiple bestselling authors to show them how to use a digital book to reach more people and get more credibility in their field.
Cathy loves the business end. How your book can fit your business, how you can take what you already know and turn it into a book without having to re-create from scratch. Clients choose to work with her for her warm and motivating approach, and her razor-sharp expertise at taking your ideas and turning them into a structured and engaging book that readers love to consume.
She’s also an expert in the whole world of self-publishing and online marketing – and while she doesn’t guarantee to make your book a bestseller, she has a long line of credentials of bestselling authors who have worked with her or taken her training courses.
Cathy loves to work with people who are decisive and motivated. She wants nothing more than for you to take action and succeed. Thinking about a solution isn't enough. You have to move – that’s when the magic happens.
The back story...
For over twenty years Cathy has been an economic adviser to governments around the world. Economics is all about creating and sharing wealth and she'll tell you that we have to be proactive about the sharing part. She’s set up a micro-lending fund for women in Africa, and headed up multi-billion euro packages of European economic development funding.
Today her ambitions are to help you create a business and life you love so that you can be inspired to do the big stuff.
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So you're writing... and that makes you a writer!
And just like every athlete needs great warm-up exercises; so every writer needs great writing exercises.
This course is designed to get you started as a writer. To practice writing your words onto paper or onto your computer so that you can build confidence to write and publish your work.
What Makes "Good" Writing?
In this online writing course you’ll learn how to write the four clear principles of good non-fiction writing. The four "C's" I call them. And all the exercises are carefully designed to fit within that structure. Every time you do one, you are building technique in one of those four principles.
It's just like flexing a muscle at the gym - getting fitter helps you play your chosen sport better.
Practice Makes Perfect?
When people tell you that you need to practice whatever level of writer you are. But it can be hard to know what that means. This course gives you twelve exercises to choose from to get the practice you need, to find your own style when you're first starting to write, and to get into the groove quickly the more you master your craft. It helps you build the confidence to put your writing into the world and to press "publish", whatever that means for you. Go through the exercises one by one, day by day, or just pick any single one as you feel like it to just get started or to get unstuck.
Who's This For?
This online writing course is designed for authors and bloggers at any level, from this course you will learn how to write from good to great in just three minutes a day!
If you're taking any of my other courses, then these are perfect exercises to get you into the writing groove in the first week of that course while you're planning out your book.
This online writing course to help you become a better non-fiction writer is also a perfect fit for anyone creating video, audio or any kind of written information product - the same principles apply and these exercises will help you learn how to write engaging content whatever format you are using.
I took this course because I am looking for models of good writing courses. This is the best I have seen so far and I have looked at a lot of courses now, including some offered by ivy league US universities. The best way to get better at writing is to write. Presland helps would-be writers get over the hump by just getting right down to business. The exercises are challenging and fun and most importantly, they get you writing. The course is well designed and easy to navigate. As an instructor, Presland has an engaging manner and a pleasant voice. For what I wanted, this was money well spent.
The 4 principles are in all 12 exercises. What fun them were! I did the exercises while taking the course in one siting. I can't wait to use them each morning before I write. Well done!
Thanks Cathy a good course to jump start my writing! The exercises were well worth doing.
I have been writing for myself my whole life and recently decided to start writing books to get published. The information here and the exercises provided really help stimulate the writing process. It is designed for non-fiction, but the exercises work very well for fiction also. I highly recommend this for anyone trying to improve or speed up their writing.
I worked my way through the PDF and it was good stuff but the lectures listed after the PDF was the same content that was in the PDF. The course is basically a few introductory lectures and a PDF. Would have given 5 stars if the course offered more content and wasn't repetitive .