Google Adwords for Mobile Apps - The DIY Guide

Practical guide that will teach you, step by step, how to use Adwords to promote your app on the iStore/Google play.
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  • Lectures 22
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2013 English

Course Description

This course is about teaching you advertising mobile apps on Google’s search engine and media display network.

Asi Ace Meir, Experienced Mentor and Google Certified Partner, teaches the course.
Asi will walk you through the lessons using Hands-on videos and Presentations; the Google adwords essentials that will let you use the platform with a focus on mobile apps.

The course will be divided into small chunks of instructional videos in order to stay focused and make the material easy to digest.


You should take this course if you like to reach global audiences in a fast growing market.

Also, you should consider taking this course if you don't like to pay a monthly fee to an unnecessary middleman.


I believe that if you developed an app you will be able to handle the adwords interface and following my steps we'll make sure you'll do it right.


* Students will receive a coupon.

What are the requirements?

  • Motivation To Succeed
  • Technology "touch" (not for people who suffer from technophobia)
  • Mobile App (optional)
  • Gmail and a valid credit card, in order to open an adwords account.

What am I going to get from this course?

  • By the end of this course you will have a running adwords campaigns that will bring your app traffic, downloads and users

What is the target audience?

  • Mobile apps developers who want to intensify their app reach
  • SEM managers who want to improve their skills and expand their clients circle
  • Advertising agencies who want to empower their SEM managers with more tools their toolbox
  • People with technical skills who want to learn a new profession

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome To Google Adwords for Mobile Apps
00:49

Welcome to adwords for mobile apps!

00:55

Technical stuff and a personal request from your instructor Asi Ace.

02:50

In this lesson we have an overview of the main advantages of using Google adwords to advertise your app.

Section 2: Fasten your seatbelts
02:23

In this lesson we will go over the basics of planning a good campaign in google adwords

01:45

In this lesson we'll learn on the importance of relevancy, Quality Score and the adwords hierarchy

03:07

In this lesson we dive right in, hands on, to open our adwords account.

Section 3: Lift off: Your First Search Campaign
06:21

In this lesson we will setup our first search campaign

01:52

A Suggested ad formula for ads that works + The rules

Article

Quick review of the available match type advertisers can use in order to get more specified and focused

13:51

In this lesson we will create our search adgroups, Inserting the ads and keywords.

Section 4: Display Network Campaign
02:30

Review of Google's display network

05:10

In this lesson we will create, step by step, a display campaign

Ads Types and the Fat Fingers Syndrom
Article
09:19

Setting adgroups based on 3 targeting strategies:
Apps, Demographics and Interests.

Section 5: Conversion Tracking
01:05

Introduction to Conversions

04:13

In this lesson we will learn how to setup conversion (if you have an android you'll love it :) )

04:19

Setting up billing information to ignite the activity.

Section 6: Control & Optimize
01:29

In this lesson will discuss what is optimization and why is it so important

08:22

First optimization tool - filtering unwanted keywords and placements

03:05

Second optimization tool - Segment button, "The sculpt tool".

03:39

Third optimization tool - Dimensions tab

Thank you!
00:32

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Instructor Biography

Asi Meir, Mentor, Marketing Maven, Google Certified Partner

Asi Ace Meir is an experienced online marketer from "start-up nation" Israel.

Ace has started his way in the online marketing business just like you, by getting his information online, taking courses, and exploring the magic of the fast growing market.

After getting to know the material better, Asi started to work as the SEM manager at the advertising agency Mccann Erickson, where he got the experience boost he needed to become self-employed.

Being self-employed allowed Asi Ace to become a Google certified partner and provide many Israeli startups, SMBs, and mobile app developers with the services they needed. Helping them get published even with a tight budget.

These days Asi Ace Meir is mentoring, teaching, optimizing, and managing campaigns for selected clients.

Asi considers himself as an "eternal student" and as a person who loves to help commendable people.


Find him on Google+, LinkedIn, Google partners program or his blog.

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