Google Adwords for Mobile Apps - The DIY Guide
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Google Adwords for Mobile Apps - The DIY Guide

Practical guide that will teach you, step by step, how to use Adwords to promote your app on the iStore/Google play.
2.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
96 students enrolled
Created by Asi Meir
Last updated 12/2013
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will have a running adwords campaigns that will bring your app traffic, downloads and users
View Curriculum
Requirements
  • Motivation To Succeed
  • Technology "touch" (not for people who suffer from technophobia)
  • Mobile App (optional)
  • Gmail and a valid credit card, in order to open an adwords account.
Description

This course is about teaching you advertising mobile apps on Google’s search engine and media display network.

Asi Ace Meir, Experienced Mentor and Google Certified Partner, teaches the course.
Asi will walk you through the lessons using Hands-on videos and Presentations; the Google adwords essentials that will let you use the platform with a focus on mobile apps.

The course will be divided into small chunks of instructional videos in order to stay focused and make the material easy to digest.


You should take this course if you like to reach global audiences in a fast growing market.

Also, you should consider taking this course if you don't like to pay a monthly fee to an unnecessary middleman.


I believe that if you developed an app you will be able to handle the adwords interface and following my steps we'll make sure you'll do it right.


* Students will receive a coupon.

Who is the target audience?
  • Mobile apps developers who want to intensify their app reach
  • SEM managers who want to improve their skills and expand their clients circle
  • Advertising agencies who want to empower their SEM managers with more tools their toolbox
  • People with technical skills who want to learn a new profession
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Curriculum For This Course
22 Lectures
01:21:58
+
Welcome To Google Adwords for Mobile Apps
3 Lectures 04:34

Welcome to adwords for mobile apps!

Preview 00:49

Technical stuff and a personal request from your instructor Asi Ace.

Preview 00:55

In this lesson we have an overview of the main advantages of using Google adwords to advertise your app.

Preview 02:50
+
Fasten your seatbelts
3 Lectures 07:15

In this lesson we will go over the basics of planning a good campaign in google adwords

Preview 02:23

In this lesson we'll learn on the importance of relevancy, Quality Score and the adwords hierarchy

Preview 01:45

In this lesson we dive right in, hands on, to open our adwords account.

Preview 03:07
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Lift off: Your First Search Campaign
4 Lectures 23:39

In this lesson we will setup our first search campaign

Setting Up a Search Campaign
06:21

A Suggested ad formula for ads that works + The rules

Ads Formula
01:52

Quick review of the available match type advertisers can use in order to get more specified and focused

Keyword Match Types
01:35

In this lesson we will create our search adgroups, Inserting the ads and keywords.

Search Campaign Adgroups
13:51
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Display Network Campaign
4 Lectures 17:36

Review of Google's display network

Introduction to the Display Network
02:30

In this lesson we will create, step by step, a display campaign

Setting Up a Display Campaign
05:10

Ads Types and the Fat Fingers Syndrom
00:37

Setting adgroups based on 3 targeting strategies:
Apps, Demographics and Interests.

The Display Adgroups
09:19
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Conversion Tracking
3 Lectures 09:37

Introduction to Conversions

Preview 01:05

In this lesson we will learn how to setup conversion (if you have an android you'll love it :) )

Conversion Setup
04:13

Setting up billing information to ignite the activity.

Billing Setup
04:19
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Control & Optimize
5 Lectures 17:07

In this lesson will discuss what is optimization and why is it so important

Introduction To Optimization
01:29

First optimization tool - filtering unwanted keywords and placements

First Optimization Tool - Filter Gold From Sand
08:22

Second optimization tool - Segment button, "The sculpt tool".

Second tool- Segmentation
03:05

Third optimization tool - Dimensions tab

Third Optimization Tool - The Dimension Tab
03:39

Thank you!
00:32
About the Instructor
Asi Meir
3.3 Average rating
9 Reviews
893 Students
3 Courses
Mentor, Marketing Maven, Google Certified Partner

Asi Ace Meir is an experienced online marketer from "start-up nation" Israel.

Ace has started his way in the online marketing business just like you, by getting his information online, taking courses, and exploring the magic of the fast growing market.

After getting to know the material better, Asi started to work as the SEM manager at the advertising agency Mccann Erickson, where he got the experience boost he needed to become self-employed.

Being self-employed allowed Asi Ace to become a Google certified partner and provide many Israeli startups, SMBs, and mobile app developers with the services they needed. Helping them get published even with a tight budget.

These days Asi Ace Meir is mentoring, teaching, optimizing, and managing campaigns for selected clients.

Asi considers himself as an "eternal student" and as a person who loves to help commendable people.


Find him on Google+, LinkedIn, Google partners program or his blog.