This course is about teaching you advertising mobile apps on Google’s search engine and media display network.
Asi Ace Meir, Experienced Mentor and Google Certified Partner, teaches the course.
Asi will walk you through the lessons using Hands-on videos and Presentations; the Google adwords essentials that will let you use the platform with a focus on mobile apps.
The course will be divided into small chunks of instructional videos in order to stay focused and make the material easy to digest.
You should take this course if you like to reach global audiences in a fast growing market.
Also, you should consider taking this course if you don't like to pay a monthly fee to an unnecessary middleman.
I believe that if you developed an app you will be able to handle the adwords interface and following my steps we'll make sure you'll do it right.
* Students will receive a coupon.
Technical stuff and a personal request from your instructor Asi Ace.
In this lesson we will go over the basics of planning a good campaign in google adwords
In this lesson we'll learn on the importance of relevancy, Quality Score and the adwords hierarchy
In this lesson we will setup our first search campaign
A Suggested ad formula for ads that works + The rules
Quick review of the available match type advertisers can use in order to get more specified and focused
In this lesson we will create our search adgroups, Inserting the ads and keywords.
Review of Google's display network
In this lesson we will create, step by step, a display campaign
Setting adgroups based on 3 targeting strategies:
Apps, Demographics and Interests.
In this lesson will discuss what is optimization and why is it so important
First optimization tool - filtering unwanted keywords and placements
Second optimization tool - Segment button, "The sculpt tool".
Third optimization tool - Dimensions tab
Asi Ace Meir is an experienced online marketer from "start-up nation" Israel.
Ace has started his way in the online marketing business just like you, by getting his information online, taking courses, and exploring the magic of the fast growing market.
After getting to know the material better, Asi started to work as the SEM manager at the advertising agency Mccann Erickson, where he got the experience boost he needed to become self-employed.
Being self-employed allowed Asi Ace to become a Google certified partner and provide many Israeli startups, SMBs, and mobile app developers with the services they needed. Helping them get published even with a tight budget.
These days Asi Ace Meir is mentoring, teaching, optimizing, and managing campaigns for selected clients.
Asi considers himself as an "eternal student" and as a person who loves to help commendable people.