This course is about how to get the best growth for your page with the least amount of money.
The only reason you've got a page on Facebook is because you want to market to relevant people in social media with a view to converting them into sales. This is the basis of everything I do in my campaigns. For me, the true measure of success of a Facebook ad campaign comes down to Cost per Action. You and I want the most sales with the least cost.
I have adopted a process that I use for myself and for clients to quickly and effectively build a highly relevant and convertible fan base without breaking the bank. I'll show you how to get great results from a campaign with only a $5 budget per day. (see the event photo for an idea of what I did with $5 a day for 3 days).
This is not about buying cheap Likes in strange countries. It’s not about shady services. It’s about implementing a process to strategically target people who will flock to your Facebook Page and engage with you. They will learn to like and trust your brand and you'll have a proven campaign designed to convert them into revenue. I do this in a 7 step process.
All you need is a Facebook account and about an hour to complete. By the end of the course you'll have an Ad of your own that will generate really great results within days.
Facebook Graph Search is essential to finding the top targets for your page. You need access to this powerful interface before we can get started.
If you don't get it instantly, change your language to English (US). Instructions attached.
This is where you have to get a little creative. Using normal English, ask Facebook a question and watch the list to show you what you can achieve.
For this lecture, you'll need to go to http://www.facebook.com/ads/manage and click on Audience. Your audience will be processed by Facebook and should be ready within 30 minutes.
If will need to go to http://www.facebook.com/ads/create or if you are still in Audience's there is a Create Ad button next to each audience. But you can have more than one audience for your Ad.
Don't forget to watch the suggestions in the list as you type, it might save you some time.
To access Lookalike Audience, you'll need to use the Chrome browser and go to http://www.facebook.com/powereditor
Click download before you start to make sure you're synced.
In summary what we've covered:
- you should now have access to the Facebook Graph search and be able to find pages, people, photos etc
- you should be able to extract a person's Userid and save them into a file
- you should be able to create a Custom Audience with your list, and further, use Facebook to create a Lookalike Audience from that list
- you should be able to create an Ad for page likes from your Lookalike Audience
- you should be seeing some large increases in your analytics (insights)
If you have 150 or more likes on your page, Facebook's new Page Lookalike Audience function is probably the most important thing they've done this year to help you help yourself.
If you want to, Facebook can create a list of 130,000 people who look like your current fans to with 1% similarity. If you were only going to spend $1 a day on advertising, this is a must. If you don't know much about FB ads, this is the simplest thing you can do with the most effect. I've been waiting and waiting for them to release it, and it's finally here.
If your likes are based on people who aren't real fans, then you're hurting your list, so don't buy fans, or promote to people who are never going to be real fans. In fact, start deleting your mum and siblings, and friends who just helped you out.
This lecture also contains information about lookalike audiences based on Website Custom Audience plus Conversion Tracking Lookalike audiences which will improve your return on investment (ROI) more than anything you can be doing right now.
I can't stress enough how powerful and exciting these functions are.
Don't forget, you must be using Chrome if you want to play with Power Editor.
I've grown a Facebook Business Group to 4000 engaged people who I help to grow their business via social media. I have adopted a process that I use for myself and for clients to quickly and effectively build a highly relevant and convertible fan base without breaking the bank. I'll show you how to get great results from a campaign with only a $5 budget per day.
The one thing I'm constantly asked is for a version of what I do to help people with their online marketing. I've chosen Udemy to deliver the tips and tricks I've learned through 3 years of trial and error to get the best results.