Wedding Photography Album Sales Mastery
4.7 (12 ratings)
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Wedding Photography Album Sales Mastery

How I make an additional $1,000 in album sales after the wedding without any "selling".
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
230 students enrolled
Created by Laurence Kim
Last updated 9/2015
English
Current price: $10 Original price: $25 Discount: 60% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • sell more wedding albums
  • correctly price their albums
  • design wedding album packages
  • earn additional album revenue after the wedding
  • create ridiculously happy clients
View Curriculum
Requirements
  • students need a burning desire to earn more money and create satisfied clients
  • an up-and-running wedding photography business is helpful, but even beginners will benefit
Description

Are you satisfied with the money you're making with wedding photography?

Are most of your wedding clients buying albums?

Are you getting additional album revenue after the wedding?

Do you hate selling?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by not knowing how to sell albums and get additional album revenue after the wedding.

Now for the good news: you can make back that lost income very quickly by putting in place a proven system to sell albums.

That's what this course delivers: a proven, step-by-step system to sell more albums and get additional album sales after the wedding.

And the best part of this system is that you won't be using any distasteful sales techniques.

There's no asking for the order. No bait-and-switch deception. No hard sales pitches.

The system works great even if you're an introvert or simply hate selling.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to get more album revenue. You'll learn:

  • important album pricing principles
  • how to sell more album packages
  • album design principles
  • how to price your albums
  • how to get your clients to buy more album pages (without selling)
  • album best practices
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire album sales process. Nothing will be left to guesswork. And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.
Who is the target audience?
  • wedding photographers that want to earn more money
  • wedding photographers that are struggling with selling albums
  • wedding photographers that want more after-wedding revenue
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Curriculum For This Course
30 Lectures
01:06:37
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Introduction
2 Lectures 06:21

What we'll learn in this course.

Preview 01:56

Why selling albums is so important to the profitability of your business.

Preview 04:25
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Album Pricing Principles
7 Lectures 17:27

In this lecture I discuss different pricing conventions/methods and identify the one that makes the most sense.

Preview 02:57

This lecture gives a rough guideline to album pricing in the United States.

Preview 02:25

Why your packages should include album credits, and not actual albums.

Principle 3: Use Album Credits, Not Albums
02:14

This lecture discusses why your first album package - which is probably your middle package - should only have enough credit for a starter album.

Principle 4: Include Enough Credits For a Starter Album
01:56

Earn a few hundred extra dollars by setting up an album spread registry.

Principle 5: Set Up a Wedding Album Gift Registry
03:55

You need great second shooters for both the quantity as well as quality of your album pages.

Principle 6: Hire Great Second Shooters
02:43

If you want your business to prosper, then you have to operate with integrity.

Principle 7: Operate With Integrity
01:17
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Selling The Album Package
4 Lectures 08:11

Get your potential clients thinking about an album right from the beginning by featuring them on your website.

Make Albums a Part of Your Website and Blog
01:16

You can't sell any album packages unless you show your client your albums!

You Sell What You Show
03:33

Give your clients a big financial incentive to move up to an album package.

Make Your Album Package Too Good To Turn Down
03:22

Here's a sample price list to give you an idea of how I would set up my packages.

Sample Price List
1 page
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Producing a Great Album
4 Lectures 06:37

How are you going to design that album? This lecture discusses your options.

Album Design Options
01:35

Here's why you want a clean, modern album design.

Album Design Principles
02:29

Why there's only one album size you need to design: a square, 12x12 album.

Design Square, 12x12 Albums
02:28

Here are some quality album companies you can try. Remember: don't skimp on albums. Always offer quality products.

Some Great Album Companies
00:05
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The Album Design and Sales Process
5 Lectures 13:34

These are the steps towards making that extra $500 - $1,500 after the wedding.

Album Sales Workflow Overview
00:41

What I discuss with my clients immediately after getting hired.

The Initial Planning Meeting
01:23

Your step by step workflow to design and sell your albums.

The Complete Album Sales Process
07:14

Here's some effective language you can use when delivering your spreads.

Effective Language
02:30

Here's why both clients and photographers end up loving this album design and sales system.

Why Clients and Photographers Love the System
01:46
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Best Practices
8 Lectures 13:18

Each passing day your potential sales decline, so you must act quickly to maximize sales.

Why You Must Work Fast
02:10

No, outsourcing does not reduce profitability. On the contrary, it can be a very smart strategy for your business.

Outsourcing Does Not Reduce Profitability
01:09

Giving your credits an expiration date will save you a lot of pain down the road.

Album Credits Should Have an Expiration Date
02:12

How you should respond when a client only buys pages equal to their album credit.

What Happens When a Client Buys Zero Extra Pages?
01:24

How Much Album Credit to Include In Your Top Package
01:07

Why using "sales techniques" is not only unnecessary, but can be counter productive.

Don't Use "Sales Techniques"
02:31

Your course summary and next steps.

Wrap Up
02:05

As a thank you for taking this course, I'm offering $15 coupons to my other Udemy courses! Feel free to share.

Bonus lecture: coupons for my other Udemy courses!
00:40
About the Instructor
Laurence Kim
4.8 Average rating
190 Reviews
1,305 Students
8 Courses
Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.