Wedding Photography Album Sales Mastery

How I make an additional $1,000 in album sales after the wedding without any "selling".
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  • Lectures 30
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Are you satisfied with the money you're making with wedding photography?

Are most of your wedding clients buying albums?

Are you getting additional album revenue after the wedding?

Do you hate selling?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by not knowing how to sell albums and get additional album revenue after the wedding.

Now for the good news: you can make back that lost income very quickly by putting in place a proven system to sell albums.

That's what this course delivers: a proven, step-by-step system to sell more albums and get additional album sales after the wedding.

And the best part of this system is that you won't be using any distasteful sales techniques.

There's no asking for the order. No bait-and-switch deception. No hard sales pitches.

The system works great even if you're an introvert or simply hate selling.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to get more album revenue. You'll learn:

  • important album pricing principles
  • how to sell more album packages
  • album design principles
  • how to price your albums
  • how to get your clients to buy more album pages (without selling)
  • album best practices
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire album sales process. Nothing will be left to guesswork. And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.

What are the requirements?

  • students need a burning desire to earn more money and create satisfied clients
  • an up-and-running wedding photography business is helpful, but even beginners will benefit

What am I going to get from this course?

  • sell more wedding albums
  • correctly price their albums
  • design wedding album packages
  • earn additional album revenue after the wedding
  • create ridiculously happy clients

What is the target audience?

  • wedding photographers that want to earn more money
  • wedding photographers that are struggling with selling albums
  • wedding photographers that want more after-wedding revenue

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:56

What we'll learn in this course.

04:25

Why selling albums is so important to the profitability of your business.

Section 2: Album Pricing Principles
02:57

In this lecture I discuss different pricing conventions/methods and identify the one that makes the most sense.

02:25

This lecture gives a rough guideline to album pricing in the United States.

02:14

Why your packages should include album credits, and not actual albums.

01:56

This lecture discusses why your first album package - which is probably your middle package - should only have enough credit for a starter album.

03:55

Earn a few hundred extra dollars by setting up an album spread registry.

02:43

You need great second shooters for both the quantity as well as quality of your album pages.

01:17

If you want your business to prosper, then you have to operate with integrity.

Section 3: Selling The Album Package
01:16

Get your potential clients thinking about an album right from the beginning by featuring them on your website.

03:33

You can't sell any album packages unless you show your client your albums!

03:22

Give your clients a big financial incentive to move up to an album package.

1 page

Here's a sample price list to give you an idea of how I would set up my packages.

Section 4: Producing a Great Album
01:35

How are you going to design that album? This lecture discusses your options.

02:29

Here's why you want a clean, modern album design.

02:28

Why there's only one album size you need to design: a square, 12x12 album.

Article

Here are some quality album companies you can try. Remember: don't skimp on albums. Always offer quality products.

Section 5: The Album Design and Sales Process
00:41

These are the steps towards making that extra $500 - $1,500 after the wedding.

01:23

What I discuss with my clients immediately after getting hired.

07:14

Your step by step workflow to design and sell your albums.

02:30

Here's some effective language you can use when delivering your spreads.

01:46

Here's why both clients and photographers end up loving this album design and sales system.

Section 6: Best Practices
02:10

Each passing day your potential sales decline, so you must act quickly to maximize sales.

01:09

No, outsourcing does not reduce profitability. On the contrary, it can be a very smart strategy for your business.

02:12

Giving your credits an expiration date will save you a lot of pain down the road.

01:24

How you should respond when a client only buys pages equal to their album credit.

How Much Album Credit to Include In Your Top Package
01:07
02:31

Why using "sales techniques" is not only unnecessary, but can be counter productive.

02:05

Your course summary and next steps.

Article

As a thank you for taking this course, I'm offering $15 coupons to my other Udemy courses! Feel free to share.

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Instructor Biography

Laurence Kim, Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.

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