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沙織 ヴィアナ
Instructor

沙織 ヴィアナ

取材率アップコンサルタント(クライアントの取材率は90%以上)

Total students
39
Reviews
7

About me

マガジンハウスや日本経済新聞、みんなの経済新聞ネットワーク『銀座経済新聞』初代記者など、10年以上マスコミで編集や記者を務める。その後、外資系のデジタルマーケティング企業へ転職。クライアントだったトヨタ自動車『LEXUS』、資生堂株式会社、スマートニュース株式会社など大手企業のマーケティング手法をOJTで習得する。

新聞記者時代、ある企業のプレスリリースを書き直したところ、新聞・テレビ・ラジオなど8媒体から取材が入り、銀行からの融資が下りるなど「取材の力」を体感。素晴らしい商品やサービスがあるのにも関わらず、必要な人や社会に届かない状況をどうにかしたいと「誰でも取材されるメディアアプローチ法」を体系化。さらに、個人の持っている知恵やノウハウを広く社会に役立てたいと「出版PRプログラム」をスタートする。

創業53年の老舗企業や学校、NPO、12冊の本を上梓した著名人など、クライアントの取材率アップを支援。ボランティアした外国人学校のクラウドファンディングは新聞、テレビ、海外メディアなど12媒体から取材を受け16回露出し、目標金額の5倍を達成。お客さまのマスコミ取材率は90%以上。商工会議所でセミナーも実施。

今後も、多くの知られていない企業や人を多くの人に知ってもらうべく活動を拡大予定。
公益社団法人日本パブリック・リレーションズ協会 『PRプランナー』、一般社団法人PRプロフェッショナル協会認定PRプロデューサー。趣味はパンを焼くこと、NFL観戦。東京都港区の表参道に夫と娘と3人暮らし。

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