Hi, I’m Ventseslav Hikov—Chief Strategy Officer at BBDO, and a lifelong advocate for thinking before doing, with 30+ years of experience building real brands in the real world.

While many marketing courses promise instant growth through hacks, hustle, or hype, I take a different path. I teach branding and advertising with clarity, evidence, and respect for the fundamentals that actually work. If you're ready to stop chasing tactics and start building real strategy, you're in the right place.

I’ve had the privilege of working with and learning from global giants like Snickers, Heineken, Volvo, and Pepsi. What I share in my courses isn’t theory—it’s the result of decades in the trenches, combined with a deep belief in lifelong learning.

My courses are not for trend-chasers. They are for marketers who want to think clearly, ask smarter questions, and build lasting brands with strategic fundamentals.