Ventseslav Hikov is Chief Strategy Officer at BBDO with over 30 years of experience in brand strategy, advertising effectiveness, and marketing leadership.
He has led strategic work for global brands including Heineken, Pepsi, Snickers, Volvo, and others — helping organizations build clear positioning, integrated advertising systems, and long-term brand growth.
His teaching focuses on structured strategic thinking — not trends, tactics, or tool hype.
Across his courses, he helps professionals and organizations develop core marketing capabilities:
Evidence-based brand foundations
Integrated advertising systems
AI governance and strategic judgment
Structured AI-assisted ideation
Responsible ESG and stakeholder engagement
Rather than teaching isolated techniques, Ventseslav builds coherent capability systems designed for real-world complexity — balancing creativity, data, and long-term growth.
His approach combines marketing science, practical experience, and disciplined decision-making — helping teams think more clearly, act more deliberately, and integrate AI without losing strategic control.
