I’m Kerdu Lenear, a former professional basketball player turned entrepreneur, mindset trainer, and founder of Mindset Fitness. With an MBA and expertise in neuroencoding, I help pro athletes train their mindset to overcome self-handicapping and unlock peak performance.

As an athlete, I trained my body relentlessly but didn’t realize my mind could be trained as well. I struggled with fear of failure, self-doubt, and hesitation, not understanding how much self-handicapping was limiting my potential. Later, through my master’s thesis research, I studied how self-handicapping affects top performers and uncovered the strategies needed to break free.

Now, I teach science-backed techniques used by elite athletes  to retrain the brain, eliminate self-handicapping, and take bold action. My mission is to help you stop holding yourself back and reach your full potential!