Scott Addington is a global marketing leader, educator, and author dedicated to fixing the broken, bloated world of B2B marketing. With more than 25 years’ experience - including serving as VP of Global Marketing for multiple SaaS companies - Scott specialises in cutting through the jargon and teaching marketers how to build real strategies that actually drive revenue.

He is the founder of The B2B Marketing University, an online education platform designed to give marketers practical, no-nonsense skills they can use immediately. His short, sharp “Power Sessions” have helped hundreds of early and mid-career professionals level up quickly without drowning in buzzwords.

Scott has published over 15 books, built teams across Europe, the US, and APAC, and launched campaigns in more countries than he cares to count. His teaching style is fast, clear, conversational, and occasionally sprinkled with historical analogies - because marketing has a lot more in common with ancient warfare than most people think.

On Udemy, Scott shares accessible, high-impact lessons distilled from real-world experience. Each course is designed to be completed in under 30 minutes so you can learn something useful today and put it into practice tomorrow.

To go deeper - including templates, live sessions, and full-length courses - visit B2BMU dot com.