Olawunmi Olatunji, is the founder of The Business Outliers, a company that helps businesses transit from the idea stage to achieving real and measurable business growth. An entrepreneur and experienced business strategist, her previous experience spans a decade in the financial service and petroleum sectors. She believes in adding value to budding businesses, and has a great passion for growth and seeing young entrepreneurs succeed.
She has mentored entrepreneurs with several institutions such as African Entrepreneurship Award, Tony Elumelu Foundation, Venture 4 Africa and Covenant Capital for nearly a decade. In her earlier career, Olawunmi gained cross-industry experience and developed valuable expertise while working at in the financial service industry and as a resource economist in the oil and gas sector. She understands risk and enterprise development.
This understanding developed into a passion for helping early-stage business growth. She has focused her expertise on business advising to help a number of organizations develop successful business models and write business plans. She also delivers workshops and seminars on entrepreneurship, business & financial modelling and business growth.
Olawunmi is the Author of ‘’Idea meets Market’’, a business startup EBook, which showcases how successful African entrepreneurs easily and quickly prove their business idea, with the minimal resources.